ctrl+alt+PR

Amber Krasinski & Erick Grau
  • 5.0(1개의 평가)
  • 마케팅

Ctrl+Alt+PR — What Happens When Communication Meets TechnologyAI is moving faster than most people can process. PR crises ignite in minutes. And every organization now lives at the intersection of reputation, technology, and public perception. Ctrl+Alt+PR is where those worlds finally sit down for an honest conversation. Hosted by Amber Krasinski, a media strategist who’s spent years watching narratives take on lives of their own, and Erick Grau, a cybersecurity and AI expert who’s seen how quickly systems can break. Each episode brings you inside the real tension points shaping today’s communications landscape: AI ethics, deepfakes, and digital trustThe tech choices that shape brand perceptionSecurity, reputation, and the systems behind bothCrisis response in a world where everything trendsHow PR, marketing, and IT can actually work together We talk with founders, journalists, technologists, policymakers, PR pros, and marketers who understand what’s really at stake when tech meets people. If you want honest conversations, real expertise, and a look behind the curtain at how modern narratives are built, broken, and repaired—this is your show.

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  1. 4월 27일

    Episode 1: What Deepfakes Reveal About Brand Trust & Reputation with Josh McKenty, CEO of PolyGuard

    Deepfakes aren't just a strange concept. They're a present-day brand liability, a cybersecurity crisis, and a PR nightmare waiting to happen. In this episode, Amber and Erick sit down with Josh McKenty, CEO of PolyGuard AI and co-founder of OpenStack, to get tactical about synthetic media, AI fraud, content, and digital identity verification. Josh explains why every deepfake detection tool is already losing the arms race, breaks down the C2PA provenance standard Adobe and Microsoft are quietly building into the content ecosystem, and makes the case that impersonation fraud (not Hollywood-level fakes) is the attack vector quietly devastating businesses right now. Things we cover for marketers and PR pros: AI-generated spokespeople, synthetic influencers, brand authenticity, and crisis response in the first 60 minutes of a deepfake or AI clone-related issue Things we cover for IT and security leaders: the DPRK IT worker scheme and how enterprise identity verification is evolving fast Guest: Josh McKenty, CEO of PolyGuard AI Website: polyguard.ai What We Cover Deepfake vs. AI clone — and why the distinction matters legallyWhy GANs make detection a permanent losing gameThe C2PA standard and what it means for brands and journalistsWhat PolyGuard actually does (hint: not detection)The DPRK IT worker scheme — fun fact: Google once had 50 North Korean spies on payroll...oopsAI-generated spokespeople: ethical line or legal liability?The virtual kidnapping scam and the one move that stops itSection 230, DMCA, and a policy fix that doesn't ban any toolsDeepfake crisis comms — what to do in the first 60 minutes Key Takeaways Detection is a false sense of security. The tells (extra fingers, metallic voices, lighting errors) are fading FAST and have been for years.Using someone's likeness without consent isn't just an ethics problem. It's theft of endorsement, and the legal exposure is real.A deepfake crisis is a reputation problem first, an IT problem second. Silence reads as guilt.Build your credibility anchors now (C2PA signing, a known domain, a verified presence) before you need them.Social platforms have no real incentive to protect your brand. Your response protocol can't depend on them moving fast.A deepfake doesn't have to be convincing to everyone. It just has to be convincing to the right audience at the right moment. Tips from Josh Stop answering unknown calls. Set your phone to ring only for contacts.Hang up on loved ones calling from strange numbers, then call them back immediately. It feels wrong. That's the point.Turn on MFA everywhere, especially email. It's the master key to everything else.Stop trying to spot fakes. That skill no longer exists and the tech's getting really good, really fast. Tools Mentioned: PolyGuard AI · C2PA · TruePic · HeyGen · ElevenLabs · IC3 · Verizon DBIR · Signal 🔔 Subscribe so you don't miss an episode. 🌐 Visit us at ctrlaltpr.com 📲 Follow us on LinkedIn at Ctrl + Alt + PR and on Instagram @ctrlalt.pr

    1시간 11분

  2. 4월 2일

    Episode 0: What Happens When a Tech Expert and a PR Pro Start a Podcast?

    Welcome to Ctrl+Alt+PR, the show where communications meets technology (and neither side comes out unscathed.) Every episode, Amber Krasinski (founder, media literacy nerd, and comms pro) and Erick Grau (founder, CEO, and AI early adopter) pull back the curtain on the conversations that PR, marketing, and tech people should already be having. Deepfakes. AI fraud. Digital identity. Brand visibility. Crisis comms. You name it. Basically all the stuff keeping your CISO and your CMO up at night, but finally in the same room. No jargon left unexplained. No spin left unchallenged. No tool left unexplored. Stick around because things are about to get interesting! 🔔 Subscribe so you don't miss an episode. 🌐 Visit us at ctrlaltpr.com 📲 Follow us on LinkedIn and Instagram

    2분
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Ctrl+Alt+PR — What Happens When Communication Meets TechnologyAI is moving faster than most people can process. PR crises ignite in minutes. And every organization now lives at the intersection of reputation, technology, and public perception. Ctrl+Alt+PR is where those worlds finally sit down for an honest conversation. Hosted by Amber Krasinski, a media strategist who’s spent years watching narratives take on lives of their own, and Erick Grau, a cybersecurity and AI expert who’s seen how quickly systems can break. Each episode brings you inside the real tension points shaping today’s communications landscape: AI ethics, deepfakes, and digital trustThe tech choices that shape brand perceptionSecurity, reputation, and the systems behind bothCrisis response in a world where everything trendsHow PR, marketing, and IT can actually work together We talk with founders, journalists, technologists, policymakers, PR pros, and marketers who understand what’s really at stake when tech meets people. If you want honest conversations, real expertise, and a look behind the curtain at how modern narratives are built, broken, and repaired—this is your show.

정보

  • 제작진
    Amber Krasinski & Erick Grau
  • 방송 연도
    2026년
  • 에피소드
    2
  • 등급
    무삭제판
  • 저작권
    © 2025 Amber Krasinski & Erick Grau