Cultivated Luxury - Build a Brand With a Touch of Class

Karen Howell
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Welcome to Cultivated Luxury, where luxury product founders learn to translate their brand brilliance into powerful digital experiences. I'm Karen from The May Creative, and I believe your website should feel as elevated as the products you've so carefully crafted. Through strategic insights and refined frameworks, each episode guides you toward the kind of online presence that commands attention, respect, and premium pricing. We explore the psychology of luxury buying decisions, the architecture of high-converting websites, and the timeless design principles that separate lasting brands from momentary trends. If you're building something meant to endure—and designing a life with the freedom to match—this conversation is for you.

Episodes

  1. 02/22/2024

    When to Perform a Brand Assessment For Your Luxury Brand

    As a business owner, you are making lots of decisions each day that will move your brand forward. These decisions are often met with changes that require reflection.  Reflecting on where your brand is now and where it’s headed is necessary to make the type of impact you desire.  In this episode, I’ll be covering when to perform a brand assessment for your luxury brand and equipping you with some questions you can use to help you navigate the direction of your brand. Looking for some personalized advice? Reserve a Luxury Brand Audit to get your questions answered.  Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    7 min

  2. 03/24/2023

    5 Ways to Build Brand Loyalty For Your Luxury Brand

    The businesses that withstand the test of time all have something similar: brand loyalty. Building brand loyalty takes strategy, intention, and time. If you've been wondering how to create a more loyal customer base who rarely substitutes your products for another brand, this episode is for you. Inside the episode, I'm going over the importance of building brand loyalty for your luxury brand. So you can have a sustainable business no matter what happens in our fluctuating economy. Put on your favorite headphones and listen. Full Show Notes See the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    9 min

  3. 12/12/2022

    How to Build an Online Community Around Your Luxury Brand

    There is power in having a community.  If you've wanted to learn more about how to build an online community around your luxury brand. Then you'll love this episode; inside, I review what you need to attract the right audience. Plus, I'll give you tips on how to decide which platform to use and what are some best practices to ensure that your community thrives. Let's Work Together Are you ready to rebrand & elevate your business? Explore The Luxury eCommerce Experience™,  a high-end signature 4-phase process to rebrand & reimagine your luxury branding, Shopify website, and email marketing experience. Full Show Notes See the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    12 min

  4. 10/08/2022

    What Do Luxury Customers Want Before They Buy?

    It can often be a mystery; how do you even find luxury customers? Before asking that question. The more important question is, what do luxury customers want before buying? You may have heard me mention before that luxury customers aren't like the average customers. Their buying motivations are different from the average customer, and if you neglect to speak their buying language, you'll struggle to communicate that your products are designed for them clearly. Let's get into the details of what motivates luxury consumers, HENRY's, etc., to buy higher priced goods. Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    7 min

  5. 09/11/2022

    5 Elements of Building A Strong Luxury Brand

    Are you curious about what it takes to build a strong luxury brand that inspires people to buy more of your products? Join me as I discuss some essential elements you need to have in place to build a more memorable experience. Plus, get real-life examples of brands that built strong brands that still exist today. Be sure to follow and leave a review wherever you are listening. Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    10 min

  6. 04/15/2021

    How to Find Brand Clarity Within Your Luxury Brand

    Having a clear vision for your luxury brand is essential. It will help you set the roadmap for your business. So that you can scale even further, tune in to learn more! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    12 min

  7. 02/18/2021

    What Is A Luxury Brand?

    A question that often comes up is, what is a luxury brand? More specifically, what defines a luxury brand? If you have had the same question or want to explore what a luxury brand could be. Then tune in! Show Notes View the full show notes here ⇠ Have a topic you'd like me to cover? Text in your choice. 🥂 About Cultivated Luxury Cultivated Luxury is a podcast that guides luxury founders on their journey to captivate the high-end market with sustainable strategies and insights to cultivate a timeless brand. About The May Creative The May Creative is a luxury brand strategy consultancy for high-end product-based businesses, ready to craft a brand with clarity and confidence to showcase their brand’s brilliance. Complimentary Luxury Brand Experience Guide Ready to refine your brand’s presence? This complimentary guide reveals the 7 strategic facets behind a high-end brand experience, plus a self-assessment to help you pinpoint exactly where to elevate. Build a brand that feels as luxurious as the products you offer. Download the complimentary Luxury Brand Experience Guide. Stay Connected ✨ Subscribe to the Newsletter ✨ Connect with me on Instagram Cheers! Karen 🥂

    11 min
  • 7 Episodes

About

Welcome to Cultivated Luxury, where luxury product founders learn to translate their brand brilliance into powerful digital experiences. I'm Karen from The May Creative, and I believe your website should feel as elevated as the products you've so carefully crafted. Through strategic insights and refined frameworks, each episode guides you toward the kind of online presence that commands attention, respect, and premium pricing. We explore the psychology of luxury buying decisions, the architecture of high-converting websites, and the timeless design principles that separate lasting brands from momentary trends. If you're building something meant to endure—and designing a life with the freedom to match—this conversation is for you.

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