CultureConnect

Advertising Research Foundation
  • 5.0 (2)
  • SOCIETY & CULTURE
  • UPDATED MONTHLY
CultureConnect Podcast

This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.

  1. AUG 14

    CULTURECONNECT: AI IN MARKET RESEARCH

    Artificial intelligence is having a profound impact on all aspects of business including market research. AI is revolutionizing how we gather, analyze, and interpret data, providing unprecedented new capabilities and driving innovation in how brands connect with audiences. On this episode of CultureConnect, we’ll discuss the challenges, opportunities, and ethical considerations of integrating AI into research methodologies. Hosted by Janelle A. James, SVP Ipsos UUGuests:Romani Patel, Se...

    35 min

  2. JUN 25

    CULTURECONNECT: CAREERS IN INSIGHTS

    Insight specialists help organizations understand their customers, so they can improve products, communications, strategies and marketing. On this episode of CultureConnect, we’re exploring careers in insights with a panel of experts from top brands, who have helped bring important perspectives and innovations to market, while amplifying diverse voices and experiences. Hosted by Janelle A. James, SVP Ipsos UU.Guests:Kathy Dini James, Global Brand Strategy Insights Lead, NetflixKyle Ranally, S...

    33 min

  3. MAY 29

    CULTURECONNECT: INSIDE CAREERS IN MEDIA

    Media organizations persistently lack diversity in its workforce, particularly at the top. At the same time, the industry is aware that representation can bring with it great numbers of consumers and more financial gains. On this episode of CultureConnect, a dynamic panel of executives discuss the paths they traveled to build their careers in media and advice for those who want to succeed in this ever-changing field. Hosted by Janelle A. James, SVP Ipsos UU. Guests:Mary Kate Callen...

    36 min

  4. APR 26

    CULTURECONNECT: CAREERS IN TECH

    The U.S. technology industry has grown at a steady if not rapid pace, yet it lags when it comes to diversity in its workforce. The majority of its workers are white and/or male. On this episode of CultureConnect, we’re taking a look at careers in tech with a panel of experts who are doing their part to diversify this STEM field. Hosted by Janelle A. James, SVP Ipsos UU.Guests:Nicole Isaac, VP, Global Public Policy, CiscoJason Shah, Tech Investor & OperatorKanchanna Patlola, Te...

    35 min

  5. APR 1

    CULTURECONNECT: WOMEN IN ADVERTISING

    In honor of women’s history month, CultureConnect is taking a deep dive into the advertising ecosystem and talking to some of the contemporary influential women on the front line of this creative and ever evolving field. From conceptualizing and developing some of the most memorable advertising campaigns to championing DEI, we’ll discuss what it takes to make it as a woman in advertising and break barriers in a male-dominated and often male-led industry. Hosted by Janelle A. James, SVP ...

    37 min

  6. FEB 26

    CULTURECONNECT: CELEBRATING BLACK CREATIVE EXCELLENCE

    In honor of black history month, CultureConnect is celebrating black creatives in advertising. So much of their experiences include paving the way, creating spaces and conveying messages for those who have largely lacked representation in media and advertising. In this episode, a group of creative directors share their experiences, challenges, and triumphs as black professionals in the media and advertising industries.Guests:Janelle A. James, SVP, Ipsos UUHusani Barnwell, Group Art Supervisor...

    33 min

  7. JAN 31

    Reimagining Inclusion in Advertising with Mita Mallick

    Corporations recognize the opportunity inclusive advertising offers to connect with all types of consumers and expand market reach. Yet many hit stumbling blocks along the way, including misperceptions or mistakes in marketing. We discuss these issues and how to avoid them with Mita Mallick, author of “Reimagine Inclusion: Debunking 13 Myths To Transform Your Workplace.”A conversation with Janelle A. James, SVP IUU, and Mita Mallick, Head of Inclusion, Equity and Impact, Car...

    33 min

  8. 12/15/2023

    CULTURECONNECT: 2023 in Review

    Over 2023, CultureConnect has covered many areas surrounding diversity, equity and inclusion, and the ways in which they are driving growth in businesses and marketing. As the year draws to a close, we wanted to look back at some of the interesting topics we’ve explored and celebrate the second year of our podcast. A Conversation with Janelle A. James, SVP, Ipsos UU, Tarya Weedon, Cultural Insights Strategist and Moderator, Horowitz Research and Veronica Hernandez, Product Manager, Niels...

    33 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

This podcast, curated by the ARF Cultural Effectiveness Council, features interviews and panels with marketing and research thought leaders on how to build brand loyalty with the diverse U.S. audiences of the 21st Century. Topics covered include: How Americans define their identities in the 21st Century. The role and value of music in reaching and persuading diverse audiences. How to increase engagement with communities of color on healthcare campaigns. The importance of representation in advertising creative and the language(s) of the 21st Century US consumer.

Information

  • Creator
    Advertising Research Foundation
  • Years Active
    2022 - 2024
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2024 CultureConnect
  • Show Website
    CultureConnect

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