CultureConnect Advertising Research Foundation

Inclusive advertising is an opportunity to reflect society and promote social change while expanding market reach. In our last episode of CultureConnect, we looked at the ongoing efforts of agencies and brands to navigate the complexities of DEI in advertising. In this episode, we continue that conversation with new research from two prominent organizations at the forefront of promoting inclusion in advertising.

A conversation with Janelle A, James, Senior Vice President, IUU - Ipsos, Rachel Rogers, Senior Vice President Of Creative Excellence, Ipsos, Meghan Bartley, Director of Agencies Brands And Engagement, GLAAD, Anna Wilgan, Vice President of Product Marketing, Kantar and Latha Sarathy Chief Research Officer, Association of National Advertisers and EVP, Insights & Analytics & Measurement, SEEHER. 

More and more marketing professionals see DEI in advertising presents an opportunity to expand market reach and increase brand relevance in addition to promoting social change. So how are agencies and brands doing when it comes to navigating the complexities of inclusive advertising? We discuss the ways in which marketers can find success in the future by embracing and influencing changes in society and culture. 
 A conversation with Janelle A. James, SVP, Ipsos IUU, Angel Bellon, Senior Director Of Insights & Cultural Intelligence, Paramount , Victoria Ekwenuke, Marketing Inclusion Lead, Meta

Music has always been a powerful instrument for connection and cultural advancement. It’s a tool for self-expression and self-determination. Music plays a big role in June celebrations of Pride Month, Juneteenth, Caribbean Heritage Month, and Black Music Month.  On this episode, we discuss how music shares culture, challenges stereotypes, and advances different communities.

A conversation with Janelle A. James, SVP, Ipsos IUU, Natalya Davis, COO, the Shalizi Group , Gerren Keith Gaynor, White House Correspondent and Managing Editor of Politics, theGrio and  Julie Duhen, Marketing Executive, Vevo 

Immigration is a significant part of the American story, shaping our country's history and cultural identity. However, immigrant portrayals in the media haven’t always been fair, kind or accurate. This episode focuses on diversity, equity, and inclusion in the media when it comes to immigrants, with a focus on the Asian-American experience.

A conversation with Janelle A. James, SVP, Ipsos, IUU (Council Co-Chair), Erum Chaudhry, VP,  Marketing,  Parfums, Christian Dior , Patricia Ratulangi, VP, Global Communications, Diversity, & Inclusion/Corporate Social Responsibility, Nielsen and Adriana Waterston, Executive VP,  Horowitz Research, part of M/A/R/C

You may have heard about ChatGPT. It’s the fastest growing AI powered technology with over 100 million monthly active users. It’s disrupting the workplace and the marketplace.  But as new applications for artificial intelligence continue to materialize, we'll discuss how it's helpful and/or hurtful to our society. This is CultureConnect's third episode looking at how we contend with algorithmic bias.  
 A conversation with Adam Buhler, Head of Creative Technology at Digitas North America , Greg Kahn, CEO of GK Digital Ventures & CEO of Emerging Technology Exchange and Kalinda Ukanwa, Assistant Professor of Marketing at USC’s Marshall School of Business. 

Marketers often look to target customers, though few people fit into just one category. For example, women are multifaceted, and womanhood is complex.  Race, ethnicity, sexuality, class, nationality, age, and even ability impact how women navigate life, work, and society at large.  On this Women’s History Month episode of CultureConnect, we explore womanhood and intersectionality. 

A conversation with Brandi Rand, VP Group Account Director For Digitas North America and Amber Coleman-Mortley, Senior Director of Community and Culture at The Female Quotient