CultureTap

Terry Dillon, Leigh-Ann Bortz
  • 5.0 (2)
  • MARKETING
  • UPDATED SEMIWEEKLY

Discover trends on the rise, so you’re not left out. Learn what's popping in pop culture from Empower, an independent marketing agency. In each episode, a Culture Whisperer and a Creative Lead decipher, build upon, and ridicule trends unearthed from Empower’s proprietary trend-spotting tool.

Episodes

  1. 12/22/2022

    2022 and You

    Notes: - :33 - 2022. Weird. Amiright?  – 1:32 – Chloe and Jiggle Jiggle – 1:47 – TD calls Louis Theroux, “Thorax” – 2:21 – From the old days…  – 3:58 – Teagan and the Corn Kid  – 5:10 – One thing about Chloe  – 6:30 – Jamie32BSH says it right – 7:32 – Have chocolate? Make a giraffe. – 8:33 – Chloe explains Horace – 10:40 – Why your first post matters – 11:54 – Picasso. Do you like it? – 13:10 – Hey Brands, be brief – 14:01 – Predictions for 2023

    15 min

  2. 11/04/2022

    Stitch Please

    - :45 - TikTok QR Codes? Why?  – 2:50 - No more Pin-able comments  – 3:19 - (why that stinks)  – 4:25 - Fashion trends  – 5:10 - Designer vs designs  – 7:25 - Balenciaga Bedsheets  – 8:30 - Leigh-Ann sours on Apple  – 8:55 - Pasta Dance  – 9:53 - Ryan says hi  – 10:10 - Stitching Excellence  – 11:05 - Turning injuries into profit  – 12:50 - Classic grape lady* – 13:35 - Doing duets right  *We promised a stitch with the Grape Lady, but we found a better one to post

    15 min

  3. 10/07/2022

    Devin Hurts His TumTum

    Intro -:30 – Meet John-Devin -:48 – Devin’s toes (skip this part)  -1:26 – Meet MediaAgent -2:45 – Devin is infectious -3:25 – TikTok Now and BeReal  -5:00 – Can brands BeReal? -6:25 – To post, or not to post  -8:15 – TikTok Local  -8:47 – Disliking comments -9:45 – One Thing About Me….  -10:45 – Devin hijacks the podcast and talks about “Now”  -12:07 – Leigh-Ann takes control back from Devin  -12:29 – One thing about Devin… he interrupts people  -13:22 – Getting’ Squirrelly.  -14:35 – Rabbits? Better for brands?  -15:22 – Butter Board Bliss -16:52 – TD’s cardiovascular-treatment jokes fail  -18:00 – #OneChipChallenge -21:52 – Devin probably shouldn’t have eaten that…

    25 min

  4. 09/09/2022

    It's (Still) Corn!

    :52 - Things get corny quickly.    2:04 - Corn-spotting.    2:53 - Corn Kid on Cameo.    3:58 - South Dakota Dreamin'.    4:15 - Leigh-Ann insults the University of South Dakota AND Nebraska by not knowing their mascots.   5:20 - Why high-production value fails on TikTok.    6:50 - Remix trends.    9:20 - Corn-splaining product rankings.    10:59 - Should your brand say Sirrrup or Seerup?   12:17 - NFL and brand engagement.    16:43 - TikTok algorithm updates.    17:08 - Leigh-Ann insults Gen Z.    18:00- #NoHashtags. Why?   19:00- More insults???

    21 min

  5. 08/19/2022

    Price Is Right

    :01- Meet Jim Price :42 – Jim LOVES working with us. We have proof. 1:08 – What’s CultureTap? 1:26 – Why you want to be our guest. 2:08 – First trend: AI Greenscreen 2:22 – Leigh-Ann shows a bizarre greenscreen TikTok* 3:04 – Nike underwater* 3:49 – Mushy Target*- heart? mushroom? gecko? 5:30 – AL Green-screen 6:30 – screen record of business-available songs page* 8:33 – new Kanye 10:06 – newer Kanye 11:10 – Who wants to go home? 11:52 – Fenti video* 12:30 – (Jim wants to go home)* 13:00 – Bama keeps rushing 15:00 – have a great day 16:46 – Mets? Really? 17:35 – Skyline Time 18:32 – Drink Challenge 19:40 – maybe go watch the video instead?* 21:00 – recap and goodbyes ***see videos at _culturetap on TikTok

    23 min

  6. 08/10/2022

    Not Fit for Human Consumption

    Intro 1:00 - Yes Loooord 4:39 - Pink Sauce: delicious or deadly? 8:02 - Raw Spice Bar - NO SAVINGS CODE. Sorry. 9:04 - 'Bama Rush. Really? 10:02 - Tik-Tok Algorithm  12:08 - Can a Brand “game” the Tik-Tok system? 14:53 - Outro? 15:22 - Emoji Voices 16:47 - LAB tries it. Says another bad word. 17:17 - TD tries it. Totally wins. 18:10 -  Outro Big thanks to Max G!

    18 min

  7. 07/29/2022

    Toe Tappin'

    1:18 - Little Miss Who? 5:14 - Toes Where They Don't Belong 8:23 - Oversharing 9:10 - Leigh-Ann Says a Bad Word 11:33 - CultureTap Explanation 12:13 - Carrying Your Love w/ Me 13:50 - Applying Trends to Brands 14:43 - Overly Dramatized Reactions 15:05- Pluto Play-by-Play

    17 min

  8. 07/21/2022

    Tap Into Culture to Be Relevant

    Leigh-Ann and Terry talk about... you know, CultureTap: What it isWhat's trendingWhich brands crush itAnd we make fun of painfully stupid things the internet loves.

    19 min
  • 8 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Discover trends on the rise, so you’re not left out. Learn what's popping in pop culture from Empower, an independent marketing agency. In each episode, a Culture Whisperer and a Creative Lead decipher, build upon, and ridicule trends unearthed from Empower’s proprietary trend-spotting tool.

Information

  • Creator
    Terry Dillon, Leigh-Ann Bortz
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Explicit
  • Copyright
    © 2022 Empower
  • Show Website
    CultureTap