Curation Conversations

Fern Potter
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Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.

Episodes

  1. Connected by Creativity: Anna Bager of OAAA on How Programmatic is transforming Out Of Home

    12/17/2025

    Connected by Creativity: Anna Bager of OAAA on How Programmatic is transforming Out Of Home

    Fern Potter sits down with Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA) to explore how creativity, context, and programmatic innovation are redefining out of home advertising. Together, they discuss how the medium’s real-world reach can bridge divides, influence audiences, and connect brands with consumers beyond digital boundaries.

    18 min
  2. Curation in the Age of AI: Laurel Rossi of Infillion on building Connected, Customer-First Media

    12/02/2025

    Curation in the Age of AI: Laurel Rossi of Infillion on building Connected, Customer-First Media

    Fern Potter speaks with Laurel Rossi, Chief Growth Officer at Infillion, about how curation, AI, and automation are redefining what customer-first media looks like. From breaking down fragmentation to creating flexible, composable systems, Laurel shares how the next era of curation is powered by integration, intelligence, and trust.

    12 min
  3. Clarity Through Curation: Amanda DeVito of Butler/Till Transparent Approach to Media

    11/12/2025

    Clarity Through Curation: Amanda DeVito of Butler/Till Transparent Approach to Media

    Fern Potter speaks with Amanda DeVito, CMO of Butler/Till on how curation is transforming the way agencies think about transparency, purpose and growth. From aligning storytelling with strategy to using AI as a creative force-multiplier, Amanda explains how curation connects people and platforms in a way that creates a measurable, meaningful impact.

    24 min
  4. John Piccone of Adform on Curation as the Safe Way to Find New Audiences 

    10/01/2025

    John Piccone of Adform on Curation as the Safe Way to Find New Audiences 

    Fern Potter talks with John Piccone, Regional President at Adform Americas, about how curation is transforming advertising. They cover smarter targeting with curated inventory, merging identity signals for reach, and how Martech, AdTech, and creative are converging - with AI driving the future of media decisions

    28 min
  5. Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

    09/16/2025

    Jerry Daykin of Restaurant Brands International on Brand Safety, Quality Media, and Funding Good Content

    How can brands balance scale, safety, and quality in programmatic media?  Jerry Daykin, Restaurant Brands International, talks with Multilocal’s Fern Potter  about how Burger King and Popeyes approach media investment . Jerry shares his views on why brand safety and transparency matter, how curation ensures relevance, and why advertising should fund, not disrupt, great content.

    4 min
  6. Onetag's Filippo Gramigna: Smarter data, brand sustainability, and curation that works

    07/07/2025

    Onetag's Filippo Gramigna: Smarter data, brand sustainability, and curation that works

    In this episode of Curation Conversations, Fern Potter, SVP Strategy & Growth at Multilocal, talks with Filippo Gramigna, Co-CEO of Onetag, about some of the most pressing challenges in digital advertising today. They explore how smarter use of data drives better decisions, why brand sustainability goes beyond a buzzword, and how curationcan fuel healthy competition when done right. It’s a candid conversation on making curation work in a complex media landscape.

    39 min
  7. WPP's James Harris: Why storytelling in advertising needs Curation.

    06/09/2025

    WPP's James Harris: Why storytelling in advertising needs Curation.

    In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, VP Planning & Strategy at WPP, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever. Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync. Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.

    25 min
  • 7 Episodes

About

Curation Conversations is a global thought-leadership platform that brings together industry perspectives, opinion pieces, podcasts, and event insights in one place. With curation at its core, the platform elevates the ideas and voices shaping a complex media ecosystem - from long-form interviews to editorial analysis. By spotlighting diverse viewpoints and distilling meaningful trends and perspectives, Curation Conversations aims to spark smarter dialogue, deepen understanding, and foster a sense of global connection across the industry and beyond.

Information

  • Creator
    Fern Potter
  • Years Active
    2K
  • Episodes
    7
  • Rating
    Explicit
  • Copyright
    © Fern Potter
  • Show Website
    Curation Conversations