Podcast Story-Selling | Grow Your Podcast. Create Profit.

Jenn Dragonette
  • 5.0 (25)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Podcast Storyselling teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, increases podcast downloads, and brings in paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue. You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burnout. No endless posting. No chasing algorithms that never convert. If you want clear steps, stronger podcast marketing, and a podcast that brings in clients and revenue, you're in the right place. This show gives you the clarity and strategy to make your podcast your most effective sales tool.

  1. JAN 29

    Why Your Podcast Guesting Strategy Isn't Converting Listeners into Paying Clients

    GRAB A PODCAST CPR AUDIT HERE Are you showing up on podcasts, sharing valuable content, and still wondering why your guest appearances aren't converting into clients? You're not alone. Most entrepreneurs approach podcast guesting like a performance or transaction,  and that's exactly why it's not working.   Let explore the real reason your guesting strategy might be falling flat and how to shift from visibility-focused appearances to connection-driven conversations that actually build your business. Here's what most people get wrong: they think podcast guesting is purely about exposure. While reach matters, clients aren't created through exposure alone,  they're created through connection. Your 15-Minute Action Step Ready to transform your guesting approach? First: Think about the last podcast episode that genuinely connected with you. Write down why that conversation hit you and what made you trust that person.   Next: Craft one sentence that captures the lived experience you'd bring to a guest conversation. This isn't your bio,  it's something you'd say in real conversation.   Finally, Choose one podcast you genuinely enjoy and reach out with a personal message explaining why their show matters to you. No mass pitching, no copy-paste templates - just authentic connection. Remember, we're in what experts are calling a "trust recession." People crave genuine human connection more than ever. When you approach guesting as relationship-building instead of audience mining, everything changes.     Your story combined with your expertise in a two-way conversation? That's pure gold for creating lasting business relationships that compound over time.     CHAPTERS: 00:00:00 Why Podcast Guesting Isn't Working for Your Business 00:05:30 The Trust Strategy vs. Visibility Strategy 00:12:45 Quality Connections Over Quantity of Listeners 00:00:00 Why Podcast Guesting Fails 00:04:29 Why Smaller Shows Often Outperform Bigger Ones 00:06:50 Why Borrowed Credibility Matters More Than Ever 00:10:38 Building Community Through Podcast Relationships 00:13:46 15-Minute Action Plan - The Guesting Connection Strategy

    18 min

  2. JAN 22

    Why Download Numbers Don't Equal Revenue (and What Actually Does)

    Why Download Numbers Don't Equal Revenue The truth that no one wants to tell you? I've seen podcasters with thousands of downloads per episode struggle to convert listeners into clients, while others with modest audiences generate consistent income and referrals. The difference isn't quality or consistency... it's connection. When you shift from "How do I get more people?" to "How can I help you?", everything changes. Your listeners stop being strangers and start becoming advocates, collaborators, and clients who think of you when opportunities arise. Community gives your work context and creates sustainable growth that doesn't depend on algorithms or trends. When your business is built on relationships, showing up stops feeling like pressure and starts feeling like participation. Your 15-Minute Action Step- The Connection Audit Ready to make the shift right now? Set a timer and review your last 10 points of human interaction around your podcast. Choose one person who showed genuine engagement,  not the biggest name, but someone who actually cared. Create one simple follow-up touchpoint:  a thank you message, a voice note, or share something of theirs. Remember. No pitch, no agenda, just connection. This trains you to value relationships over metrics and reminds your nervous system that growth doesn't have to feel transactional. Your podcast isn't just a platform; it's a relationship builder. Every conversation that continues after the episode is part of your growth strategy, whether you label it that way or not. Are you ready to stop chasing numbers and start building the community that will actually grow your business? It's time to put people first and watch how everything changes.   ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours! Let's Connect: jenn@jdragonette.com Instagram @jenn.dragonette Facebook @jennifer.dragonette       00:00:00 Download Numbers vs. Revenue 00:00:30 Why Download Numbers Don't Equal Success 00:02:30 The Truth About Podcast Success 00:05:45 Building Real Relationships Through Podcasting 00:08:15 People-First Marketing Strategy 00:11:30 Building Community Over Chasing Algorithms 00:13:45 15-Minute Action Step - Connection Audit

    16 min

  3. JAN 15

    The Real Reason You Hate Selling (And How Your Story Changes Everything)

    GRAB YOUR PODCAST CPR AUDIT HERE Are you deeply uncomfortable with selling, even though you believe wholeheartedly in your work? You're not alone. Most heart-centered entrepreneurs struggle with sales because somewhere along the way, it started feeling manipulative and disconnected from who you really are. But what if I told you the problem isn't that you're bad at selling? The real issue is that you were taught to sell without connection. And your story? That's the bridge that changes everything. Your 15-Minute Story-to-Offer ACTION STEP OF THE WEEK:  Set a timer and write one human sentence that connects your story directly to what you sell. Not a tagline or mission statement - something you could actually say to a friend that explains why you do what you do, not just what you do. When selling starts feeling hard, it's rarely because you need better tactics. It's usually because your audience doesn't understand why this work matters to you - and therefore why it should matter to them. Ready to stop feeling like a used car salesman and start showing up as the leader you are? Let's bridge that gap between your story and your success! ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours! Let's Connect: jenn@jdragonette.com Instagram @jenn.dragonette Facebook @jennifer.dragonette     Chapters 00:00:00 Why Most Entrepreneurs Are Uncomfortable Selling 00:03:15 The Problem with Selling Without Connection 00:07:30 How Your Story Is Already Selling You 00:05:08 How Your Story Naturally Connects to Your Offer 00:05:48 Podcasting Sales Tool 00:07:00 Action Step - Grow your Podcast 00:08:37 When Selling Feels Hard

    11 min

  4. JAN 8

    The 3-Part Story Framework That Builds Trust and Drives Sales

    Are you tired of sharing your story only to feel completely drained, re-traumatized, and wondering if you've overshared? You're not alone. Many heart-centered entrepreneurs struggle with the balance between vulnerability and protection when it comes to storytelling in their content. Here's the truth nobody tells you: Your audience doesn't want your whole story they want the moment that changed everything. In this episode, I'm breaking down the exact framework for sharing your story in a way that: Hooks your listeners without draining your energy Builds deep trust and connection without oversharing Drives sales naturally through emotional resonance Protects your nervous system while being authentically vulnerable Your story isn't separate from your business, you ARE the business. When you can share the small moments that shaped your mission without getting lost in painful details, people become emotionally invested in your success. And that's what creates loyal customers and raving fans. 15-Minute Bold Action Challenge: I'll guide you through building your own three-part story arc using your anchor line from last week's episode. This practical exercise will give you a story blueprint you can use across all your marketing, speaking, and content creation. Remember, vulnerability invites connection, but oversharing demands emotional labor. There's a beautiful difference, and mastering it will transform how you show up in your business. Ready to turn your story into your greatest business asset? Your audience is waiting for that moment of connection that says, "That's my story too. If they can do it, so can I." P.S. Struggling to craft your story in a way that feels safe and powerful? I'm offering free 30-minute CPR audits to help you get clarity on your people, purpose, and passion so you can generate more revenue. No hard sell, just genuine support. Visit podcastcpr.com to book yours 00:00:00 The Problem with Oversharing Your Story on Podcasts 00:04:14 Finding the Right Story Depth for Your Audience 00:04:52 The Power of Anchor Sentences Over Full Stories 00:07:06 The Three-Part Story Arc Framework 00:10:12 Vulnerability vs Oversharing in Business Storytelling 00:12:24 What Belongs and Doesn't Belong in Your Story 00:18:15 15-Minute Story Blueprint Action Plan

    19 min

  5. JAN 2

    The Moment That Makes Your Audience Stop Scrolling and Start Buying

    Are you sitting on a story that could transform your podcast and business, but you're afraid to share it? You know the one - that defining moment that shaped who you are today. The problem isn't that your story is too big or too messy. The problem is you're trying to tell the whole thing when what your audience really needs is just one powerful sentence buried deep inside it. In this episode, we're exploring why your message isn't landing and how the right story fragment can create instant connection, trust, and sales. It's time to stop trauma dumping and start story selling. The Difference Between Sharing and Oversharing Most podcasters make one critical mistake: they think their audience needs the entire backstory to understand their message. But here's what's really happening - when you share too much, people's brains shut down. They feel overwhelmed instead of connected. What they actually need is that single moment, that emotional anchor that makes them lean in and think, "Yes, this person gets me." There's a massive difference between convincing and connecting. When you lead with features and benefits, you're asking people to think their way into your offer. But when you share that powerful story moment, you're inviting them to feel their way in.   Your 15-Minute ACTION: Story Extraction Method Ready to find your magical lean in moment? Here's your action step: Step 1: Write out one defining story - every detail, every emotion, every moment. This is your private trauma dump for clarity, not content. Step 2: Find your anchor lines. Read through once and highlight those one or two sentences that punch you in the chest. Those throat-punch moments? That's where your magic lives. These emotional doorways become the heartbeat of everything you create - your podcast intro, sales pages, keynotes, and client conversations. Remember, you don't have to relive trauma repeatedly to make an impact. You just need to find those lean-in moments that make your audience feel seen, understood, and ready to take their next step with you. Are you ready to stop hiding your most powerful story and start using it to create the connection your business needs? Your audience is waiting to feel that moment of recognition where they think, "This person truly understands me."         00:00:00 Finding Your Story's Emotional Anchor 00:05:30 The Power of Single Moments Over Full Narratives 00:12:45 Story Invitations vs. Hard Selling 00:00:00 Finding Your Powerful Story Hook Without Trauma Dumping 00:02:30 The Power of Strategic Storytelling 00:04:45 How One Podcast Saved a Life Story 00:07:15 Story Invitations vs Sales Pitches  00:09:30 The 15-Minute Action Step of hte Week 00:11:45 Using Your Story Anchors Across All Marketing Platforms

    13 min

  6. 12/25/2025

    Use Your Personal Story to Stand Out in an AI-Saturated World

    Are you terrified that AI is going to replace you and make your podcast obsolete? I get it, that fear has kept me awake at night too. But here's what I've discovered after years of watching this technology evolve: AI can't steal the one thing that truly matters most. Your story. Your lived experiences. Your authentic voice. Welcome to the rebrand of this show, we're shifting from Beyond the Downloads to Podcast Storytelling because the landscape has changed, and it's time we talked about what really separates you from the machines. Here's the truth, Your audience isn't following you because you're the most optimized or polished. They're following you because there's something about you that feels human. And AI can't replicate the way your voice shifts when you talk about certain things, or why you slow down when a memory hits. 15-Minute Bold Action Challenge: Set a timer and write down what problem your current offer solves. Then ask yourself: what version of me needed this first? Find that raw, unpolished moment, that's your story entry point. Ready to stop fearing AI and start using your story as your superpower? Your lived experiences are the anchor that AI can never take away from you. It's time to put your authentic voice back at the center of your podcast and business. ***WANT STEP-BY-STEP ACTION PLANS? Come hang out on SUBSTACK WITH ME, where I go into the detailed action steps of the week. JOIN HERE FOR FREE P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute PODCAST CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours! Let's Connect: jenn@jdragonette.com Instagram @‌jenn.dragonette Facebook @‌jennifer.dragonette     CHAPTERS: 00:00:00 AI Fear and the Podcast Storytelling Rebrand - Why Your Story Can't Be Replaced 00:01:47 The Reality of AI Content lat 00:03:59 AI Replaces Information, Not Connection 00:07:32 Stories as Your Competitive Advantage  00:09:36 Using AI as a Tool, Not a Replacement  00:13:21 15-Minute Action Plan

    16 min

  7. 10/28/2025

    Why Your Podcast Isn't Converting Into Paying Customers

    Are you creating valuable content that somehow isn't converting listeners into clients? You're pouring your heart into every episode, sharing incredible insights, but something's missing. Here's the truth: you don't need better content: You need to get better at storytelling.   Your story is the bridge between your podcast and your profit, between your voice and their trust, between someone listening and someone buying. If your amazing content isn't converting, it's not because you lack value. You're incredibly valuable! It's because you're not being felt.   The podcasts people remember and take action from are the ones that make them feel something. You can share all the strategies in the world, but if people don't connect with why it matters, they won't take action, come back, or invest in your offers.   Here is the magic Sauce.... use your lived moments to create that deep trust and connection we all crave: without falling into trauma dumping or victim mode.   Your 10-Minute Action Step Ready to start connecting on a deeper level? Write down the last time you felt lost, confused, or cracked open in your business. Craft a story around that moment, then ask yourself: what lessons emerged, and how could this become an episode someone deeply connects with?   Remember: You don't need every detail, but you do need to be real. Your story sticks in their brain, heart, and emotional center, that's what creates transformation.   Are you ready to stop shouting off a mountain top that no one is hearing and start creating content that makes people stop, listen, and feel truly seen?   Your story deserves a microphone, and your audience is waiting to feel that connection.

    19 min

  8. 10/21/2025

    The Listener Feedback That Converts Better Than Viral Content

    Are you tired of feeling like you're talking to yourself through your microphone? Your podcast might be getting downloads, but if it feels like a lonely monologue instead of building real connections, you're missing the most powerful part of podcasting: community building. In this episode, we're tackling the harsh reality that most podcasters are creating content machines instead of conversation starters. You're pushing out episode after episode, hoping someone will engage, but you're not creating the space for real human connection to happen. The problem isn't your download numbers,  it's that you're focusing on what you want instead of what your audience actually needs to hear. When you're teaching from a place that's many steps ahead of where your listeners are, you lose that crucial connection point. I'll share why those magical feedback moments when someone says "I feel like you were in my head with that episode" are worth more than millions of views on social media content. Your podcast can be a powerful community-building tool, but only if you're intentionally inviting people in. Whether it's through guest opportunities, free coaching calls, or monthly community gatherings, there are countless ways to connect beyond the episode itself. Your 10-Minute Action Step Ready to start building real community today? Choose one of these three approaches: Option 1: Add a clear call-to-action to your next episode that invites listeners to DM you, join a free call, or connect in your community. Option 2: Find your most downloaded episode in your analytics, then ask your audience on social media or email why it resonated with them. Option 3: Start your next episode by sharing a listener's name and their takeaway, make someone feel seen while encouraging others to engage. Remember, entrepreneurship is lonely enough without making your podcast feel like a one-way conversation. People are craving real connections, and your show can be the bridge that brings your community together. Are you ready to stop creating content and start building community? Your listeners are waiting to connect with the real you.

    16 min
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Podcast Storyselling teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, increases podcast downloads, and brings in paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue. You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burnout. No endless posting. No chasing algorithms that never convert. If you want clear steps, stronger podcast marketing, and a podcast that brings in clients and revenue, you're in the right place. This show gives you the clarity and strategy to make your podcast your most effective sales tool.

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