Story Selling for Podcasters

Jenn Dragonette
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Story Selling for Podcasters teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, boosts downloads, and attracts paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue. You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burnout. No endless posting. No chasing algorithms that never convert. If you want clear steps, stronger podcast marketing, and a podcast that brings in clients and revenue, you're in the right place. This show gives you the clarity and strategy to make your podcast your most effective sales tool.

  1. MAR 15

    How To Beat The AI Algorithm With Human Connection

    Are you tired of fighting bots and algorithms just to get your message heard? As the digital world gets flooded with AI-generated content, the secret to growing your business actually lies in going backward to old-school human connection. In this episode, we dive into why the future of podcasting and business growth is all about depth, story, and real relationships. We explore the hidden dangers of over-automating your brand and how leaning too hard into AI can actually cause your conversion rates to tank. From being catfished by dating app bots to the burnout that comes from chasing algorithms, it is time to pivot toward strategies that prioritize the human touch. Learn why strategic interviews are making a massive comeback and how you can use your podcast as a powerful networking tool rather than just a content machine. If you have been feeling like a talking head in a sea of noise, this video will show you how to reclaim your authority and build an ecosystem that thrives on genuine connection. We discuss practical shifts you can make today, like moving toward platforms that encourage two-way conversations and focusing on referrals rather than just views. It is time to stop being a content machine and start being a human being again.   Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast audit at podcastcpr.com to get your business moving forward again. Don't forget to like and subscribe for more insights on building a business with heart. SUBSTACK: https://jenniferdragonette.substack.com/ PODCAST CPR AUDIT http://podcastcpr.com/ Chapters 0:00 The shift back to human connection 2:45 Lessons from being catfished by AI bots 5:15 Why AI content is killing your conversion rates 8:10 Building a business through 300 interviews 11:00 Moving from solo shows to strategic networking 13:45 Why podcasting is the fastest ROI for trust 16:30 Stop over-editing and start going live 18:45 Action steps to humanize your brand 20:38 Final encouragement and next steps

    21 min

  2. MAR 8

    Why AI is Killing Your Podcast (And How to Stop Burnout)

    Are you feeling burnt out by the constant pressure to turn your podcast into a content machine? In this video, we explore why relying too much on AI and trying to be everywhere at once might actually be killing your business revenue and personal joy. It is time to stop the hamster wheel and start building real human connections again. After six years in the industry, I have seen a massive shift in how we create. While AI tools offer amazing shortcuts for editing and transcriptions, they often trap us in a cycle of quantity over quality. We discuss the transition from content creator to connection builder and why that distinction is key to long-term success. Your business is built people-first, not algorithm first. I am sharing my raw personal journey of how my revenue shifted when I focused too much on solo content and AI automation versus deep, interview-based relationships. You will learn why platforms like Substack are the future for podcasters who want to build trust in what I call a trust recession. We need to focus on what brings us joy and what actually leads to conversations, not just empty views. If you are ready to stop the burnout and start growing with ease, visit podcastcpr.com to book a free 30-minute audit with me. Let is look at your capacity and get you moving one step forward today. Come join me on Substack for more deep dives into story selling for entrepreneurs. Chapters 0:00 Why podcasters are hitting burnout 2:25 The double edged sword of AI tools 5:10 Why chopped up content fails to connect 8:05 The high cost of being a content machine 11:15 My personal revenue shift and burnout story 14:30 Navigating the trust recession in business 17:45 Choosing depth over wide visibility 20:10 Action steps to revive your podcast revenue

    22 min

  3. FEB 28

    The Hidden Cost of Adding Video to Your Podcast

    Are you feeling the pressure to add video to your podcast just because everyone else is doing it? Hold up,  before you jump on the Apple video bandwagon, let's have a real conversation about whether this trend is actually serving you or setting you up for burnout. I'm getting vulnerable here because last week I may have gotten a little too excited about Apple's new video feature. But after some serious reflection (and journaling in my cheetah print pajamas), I realized I might have led you astray.   The truth bomb: Just because you can add video doesn't mean you should. We're in a trust recession, and people are craving depth over dancing lawyers and trendy music overlays. I'll share why some of my most successful clients with "spicy" content thrive on podcast platforms but would be immediately shut down on YouTube. Plus, discover why that 7% statistic about people preferring video might not be worth the energy drain. Your 15-minute bold action challenge: Take time to evaluate what marketing strategies actually feel aligned with your energy and values. Look around at who's doing business in a way that resonates with you – are they chasing every trend or going deep with their audience? Remember, you're not here to create ripples – you're meant for tsunamis of change. But don't dilute that tsunami by burning yourself out on strategies that don't build the deep connections your business needs. Are you ready to stop performing and start connecting? Let's explore whether video is truly serving your mission or just adding to the content chaos. P.S. Craving deeper connections with your audience? I offer a FREE personalized podcast audit sessions to help you build authentic relationships that convert. Visit PODCASTCPR.COM to learn more!

    24 min

  4. FEB 21

    Apple Podcast Video Update, Should You Add Video?

    Are you feeling that familiar panic as Apple announces video capabilities for podcasts? I get it, you're sitting there thinking, "I'm an audio-only podcaster!" But before you start hyperventilating about having to show up on camera, let's talk about what this really means for your show. Apple just dropped the news that video is coming to their podcast platform this spring, joining Spotify in the video game. And while part of me wants to celebrate this upgrade, another part of me is concerned about what this means for the magic of audio-only content. GRAB A PODCAST CPR AUDIT HERE The Reality Check You Need Here's what's happening: if you're going to make the effort to record video for Apple Podcasts, you might as well set yourself up to win on YouTube too. But, and this is a big but, you cannot just take your full podcast episode and slap it on YouTube expecting it to perform. It won't work, and it might actually hurt your channel. GRAB A PODCAST CPR AUDIT HERE Your 15-Minute Action Step Before you get swept up in the video excitement, determine what it will actually take for you to show up on video: What changes to your recording setup? How much additional editing time? What personal preparation (hair, makeup, background)? Is this sustainable for your current workflow? Remember, only 7% of podcast listeners exclusively watch video content. That means 93% still prefer audio. So ask yourself: is the effort worth it for that small percentage, or are you better served by focusing on what makes podcasting magical - that intimate, audio-only connection? Ready to explore video without overwhelming yourself? Consider whether you want to simply add video to Apple and Spotify, or if you're ready to strategically leverage YouTube's superior searchability to grow your audience organically. The choice is yours, but whatever you decide, make sure it aligns with your capacity and your audience's needs. Your story deserves the right platform  whether that's audio-only or includes video.   GRAB A PODCAST CPR AUDIT HERE

    28 min

  5. FEB 14

    How 2 Daily Tasks Can Rebuild Your Business & Confidence

    Are you carrying way too many tasks and making your overwhelm mean something about your worth? You're not burnt out because you're incapable, you're exhausted because you're juggling too many balls in the air while telling yourself stories that are draining your energy. In this raw and honest episode, I'm sharing my personal journey through burnout and the mindset shift that changed everything. I'm getting vulnerable about my own struggles from staying in a spare bedroom because of a pile of laundry to realizing I'd never booked a single client through Instagram after eight years of effort. Sometimes the most powerful business strategy is admitting what's not working and having the courage to simplify. The Real Truth About Burnout It's not about lacking discipline or being lazy. It's about the invisible layers of story you're adding to every unfinished task. When you make your ROI struggles mean you're not good enough, that narrative becomes more exhausting than the actual work. Your Path to Strategic Focus Ready to stop the hustle and start building sustainable momentum? This episode will challenge you to evaluate where you're actually getting results versus where you're just spinning your wheels. 15-Minute Bold Action Challenge: Create two lists, your home tasks and business tasks. Choose just ONE from each category daily. Watch how completing these simple actions rebuilds your self-trust and creates a snowball effect of productivity. Remember, you don't need to be on every platform doing mediocre work. You need to show up powerfully in the places that actually move the needle for your business. P.S. Struggling to find clarity in your podcast strategy? I offer personalized podcast audits to help you refocus and amplify your impact. Visit PODCASTCPR.COM to learn more! CHAPTERS: 00:00:01 Why You're Exhausted Despite Working Hard 00:01:21 When Social Media Efforts Don't Convert 00:02:26 Breaking Free from Content Creation Overwhelm 00:03:32 The Hidden Stories Behind Business Struggles 00:05:37 Why One-Size-Fits-All Solutions Don't Work 00:07:33 How Unfinished Tasks Destroy Confidence 00:09:27 Building Momentum Through Completion 00:15:09 Rethinking Content Strategy 00:19:09 Your 15-Minute Action Plan

    25 min

  6. JAN 31

    Why Your Podcast Guesting Strategy Isn't Converting Listeners into Paying Clients

    GRAB A PODCAST CPR AUDIT HERE Are you showing up on podcasts, sharing valuable content, and still wondering why your guest appearances aren't converting into clients? You're not alone. Most entrepreneurs approach podcast guesting like a performance or transaction,  and that's exactly why it's not working.   Let explore the real reason your guesting strategy might be falling flat and how to shift from visibility-focused appearances to connection-driven conversations that actually build your business. Here's what most people get wrong: they think podcast guesting is purely about exposure. While reach matters, clients aren't created through exposure alone,  they're created through connection. Your 15-Minute Action Step Ready to transform your guesting approach? First: Think about the last podcast episode that genuinely connected with you. Write down why that conversation hit you and what made you trust that person.   Next: Craft one sentence that captures the lived experience you'd bring to a guest conversation. This isn't your bio,  it's something you'd say in real conversation.   Finally, Choose one podcast you genuinely enjoy and reach out with a personal message explaining why their show matters to you. No mass pitching, no copy-paste templates - just authentic connection. Remember, we're in what experts are calling a "trust recession." People crave genuine human connection more than ever. When you approach guesting as relationship-building instead of audience mining, everything changes.     Your story combined with your expertise in a two-way conversation? That's pure gold for creating lasting business relationships that compound over time.     CHAPTERS: 00:00:00 Why Podcast Guesting Isn't Working for Your Business 00:05:30 The Trust Strategy vs. Visibility Strategy 00:12:45 Quality Connections Over Quantity of Listeners 00:00:00 Why Podcast Guesting Fails 00:04:29 Why Smaller Shows Often Outperform Bigger Ones 00:06:50 Why Borrowed Credibility Matters More Than Ever 00:10:38 Building Community Through Podcast Relationships 00:13:46 15-Minute Action Plan - The Guesting Connection Strategy

    18 min

  7. JAN 24

    Why Download Numbers Don't Equal Revenue (and What Actually Does)

    Why Download Numbers Don't Equal Revenue The truth that no one wants to tell you? I've seen podcasters with thousands of downloads per episode struggle to convert listeners into clients, while others with modest audiences generate consistent income and referrals. The difference isn't quality or consistency... it's connection. When you shift from "How do I get more people?" to "How can I help you?", everything changes. Your listeners stop being strangers and start becoming advocates, collaborators, and clients who think of you when opportunities arise. Community gives your work context and creates sustainable growth that doesn't depend on algorithms or trends. When your business is built on relationships, showing up stops feeling like pressure and starts feeling like participation. Your 15-Minute Action Step- The Connection Audit Ready to make the shift right now? Set a timer and review your last 10 points of human interaction around your podcast. Choose one person who showed genuine engagement,  not the biggest name, but someone who actually cared. Create one simple follow-up touchpoint:  a thank you message, a voice note, or share something of theirs. Remember. No pitch, no agenda, just connection. This trains you to value relationships over metrics and reminds your nervous system that growth doesn't have to feel transactional. Your podcast isn't just a platform; it's a relationship builder. Every conversation that continues after the episode is part of your growth strategy, whether you label it that way or not. Are you ready to stop chasing numbers and start building the community that will actually grow your business? It's time to put people first and watch how everything changes.   ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours! Let's Connect: jenn@jdragonette.com Instagram @jenn.dragonette Facebook @jennifer.dragonette       00:00:00 Download Numbers vs. Revenue 00:00:30 Why Download Numbers Don't Equal Success 00:02:30 The Truth About Podcast Success 00:05:45 Building Real Relationships Through Podcasting 00:08:15 People-First Marketing Strategy 00:11:30 Building Community Over Chasing Algorithms 00:13:45 15-Minute Action Step - Connection Audit

    16 min

  8. JAN 17

    The Real Reason You Hate Selling (And How Your Story Changes Everything)

    GRAB YOUR PODCAST CPR AUDIT HERE Are you deeply uncomfortable with selling, even though you believe wholeheartedly in your work? You're not alone. Most heart-centered entrepreneurs struggle with sales because somewhere along the way, it started feeling manipulative and disconnected from who you really are. But what if I told you the problem isn't that you're bad at selling? The real issue is that you were taught to sell without connection. And your story? That's the bridge that changes everything. Your 15-Minute Story-to-Offer ACTION STEP OF THE WEEK:  Set a timer and write one human sentence that connects your story directly to what you sell. Not a tagline or mission statement - something you could actually say to a friend that explains why you do what you do, not just what you do. When selling starts feeling hard, it's rarely because you need better tactics. It's usually because your audience doesn't understand why this work matters to you - and therefore why it should matter to them. Ready to stop feeling like a used car salesman and start showing up as the leader you are? Let's bridge that gap between your story and your success! ***WANT STEP BY STEP ACTION PLANS come hang out on SUBSTACK WITH ME where I go into the detailed action steps of the week. JOIN HERE FOR FREE P.S. Need help tightening up your story-to-offer connection? I'm offering free 30-minute CPR audits - Clarity on your People and Purpose to Rev up your Revenue. No sales pitch, just me giving your podcast and business some much-needed resuscitation. Visit podcastcpr.com to book yours! Let's Connect: jenn@jdragonette.com Instagram @jenn.dragonette Facebook @jennifer.dragonette     Chapters 00:00:00 Why Most Entrepreneurs Are Uncomfortable Selling 00:03:15 The Problem with Selling Without Connection 00:07:30 How Your Story Is Already Selling You 00:05:08 How Your Story Naturally Connects to Your Offer 00:05:48 Podcasting Sales Tool 00:07:00 Action Step - Grow your Podcast 00:08:37 When Selling Feels Hard

    11 min
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About

Story Selling for Podcasters teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, boosts downloads, and attracts paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue. You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burnout. No endless posting. No chasing algorithms that never convert. If you want clear steps, stronger podcast marketing, and a podcast that brings in clients and revenue, you're in the right place. This show gives you the clarity and strategy to make your podcast your most effective sales tool.

Information

  • Creator
    Jenn Dragonette
  • Years Active
    2022 - 2026
  • Episodes
    186
  • Rating
    Clean
  • Copyright
    © 2025 DBA Dragonette Productions
  • Show Website
    Story Selling for Podcasters