Curious Business: The B2B Growth Podcast

Stephen Morris | B2B Growth Podcast Host
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Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.

  1. Are lean teams the future of work? with Matthew Knight of The Independency Co.

    1d ago

    Are lean teams the future of work? with Matthew Knight of The Independency Co.

    Work is fragmenting - many companies are building smaller permanent cores, augmented by project-based freelancers. It makes sense on paper. But do we have the skills, processes, and mindset to make it work for everyone involved? Matthew Knight has spent a decade studying this exact area. In this episode, we explore the real gaps between lean-team theory and practice - and what B2B leaders need to know about the future of work. Matthew Knight has spent the last decade studying exactly that question. He's an independent strategist, founder of the Independency Company, and through his research organisation Leapers he's worked with over 250,000 people navigating life outside permanent employment. He knows this world from the inside - and he has a few things to say about how most organisations are getting it wrong. Matthew tells a human story: why people step into self-employment for control, flexibility and purpose, but how the reality often brings isolation, financial stress and a brutal learning curve. He shares how a Slack channel that became a community, and then Leapers research that has reached hundreds of thousands of freelancers. He argues the smartest companies are those that design for relationship, not just transaction - and that this design yields commercial as well as moral returns. Listen to this episode to find out: Why the biggest barrier to effective freelance relationships isn't contracts or money - it's something most organisations already struggle with What "the Tinder-fication of talent" means, why it happened, and why it might be unwinding What "lean core plus extended network" looks like as a deliberate operating model rather than an emergency stopgap The difference between outcomes and outputs - and why it matters more when teams are assembled per project What's happens to mentoring when senior talent ages out of agencies and junior roles started disappearing References and links Matthew Knight on LinkedIn: https://www.linkedin.com/in/thinkplaymake The Independency Company: https://the.independency.co/ Leapers annual research and resources for people working independently: https://www.leapers.co/ Related Curious Business episodes: #27: Matt Ballantine on randomness and how organisations adapt https://podcast.curiousbusiness.co.uk/e/matt-ballantine-random-the-book/ #24: Neil Mullarkey on improv as a frame for how people work together https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Chapter list 0:01:00 — From developer to independent strategist 0:03:08 — The trigger: one job, one Slack channel, one gap nobody was filling 0:06:15 — From community to research to advocacy 0:07:03 — Something like a union? Why one model can't solve it 0:08:10 — What stops agencies and freelancers working well together 0:10:41 — Why freelancers are better at navigating uncertainty 0:12:31 — Why people choose to freelance: control, flexibility, and necessity 0:15:09 — The lean core and the extended network 0:15:53 — Does the Chief Freelance Office already exist? 0:16:56 — The three Cs of contingent workforces 0:19:52 — From cost-minimisation to ROI: a new mindset 0:21:19 — Should freelancers push back on being told where to work? 0:22:13 — Outcomes vs. outputs: what freelancers can and can't control 0:24:17 — How the freelance market has changed in 10 years 0:25:06 — Tinder-fication of talent: platforms, commoditisation, and what next 0:26:03 — Accessibility, oversupply, and the changing freelancer demographic 0:27:23 — The Leapers survey: what the data actually shows 0:29:15 — Isolation, loneliness, and the knowledge gap 0:32:04 — A holistic approach: L&D, mentoring, mental health for everyone 0:32:48 — AI and the junior talent problem 0:33:38 — Are freelancers being used as mentors? What's actually happening 0:35:34 — "It has to be designed" — and why that's harder than it sounds 0:35:40 — The skills warning: 10, 12, 15 years until nobody has any 0:37:30 — Policy, the DCMS and the long game    -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    40 min
  2. Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine

    Jun 10

    Why Chance Matters More Than Business Strategy: Getting Random with Matt Ballantine

    How many of the companies or people you admire got where they are by following a process? And how many took advantage of a lucky break or serendipitous pivot? We almost never think about the influence of chance on business strategy  — the randomness in the path to every success. What if the biggest competitive advantage isn't better planning - it's embracing randomness? Looking for the serendipity in business? Matt Ballantine, sociologist and co-author of 'Random: How to Thrive in an Unpredictable World,' reveals why the business strategy playbooks overlook the chance encounters that actually shape breakthrough growth. Matt has spent thirty years helping organisations try to change. In this conversation, he explains why organisational barriers tend to have deeply entrenched roots, why best practice is almost always survivorship bias in disguise, why the most exciting sports tend to have randomness built into the rules, and why pattern-spotting is both an asset and a blind spot for us humans. Listen to this episode to learn: Why the laminated notices in a company toilet tell you so much about its values Why best practice is something you think you can install - and good practice is something you have to arrive at What German researchers found when they studied the coin toss in penalty shootouts  Why LLMs give you a different answer every time The first act of randomness leaders should embrace   Links Order Random the book: https://securityblendbooks.com/products/random Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattballantine/ Related episode: #24 with Neil Mullarkey: https://podcast.curiousbusiness.co.uk/e/neil-mullarkey-improv-your-business/ Related episode: #6 with Dan Klein: https://podcast.curiousbusiness.co.uk/e/dan-klein-gen-ai-curiosity/   Chapters 00:54 — Sociologist or technologist? Why the distinction matters 01:56 — Baudrillard, McLuhan and the blurring of reality 04:15 — Why change keeps failing 05:26 — What grows back when you only deal with the surface 07:31 — The toilet test: reading company values in laminated notices 11:46 — Why Matt isn't a fan of best practice 13:08 — How a book about Random-ness came about 14:28 — Cards as a facilitation tool 16:48 — Apophenia: the compulsion to find patterns where none exist 18:34 — Who is the book for? Why is the book for? 19:12 — The format: why it's not really a book 25:03 — How the book can be used 25:56 — The five meanings of "random" 27:56 — Three reasons randomness is useful 28:34 — Facebook, Friends Reunited and survivorship bias in tech 30:06 — Businesses ofter don't like uncertainty — but they should 31:48 — The ovoid spheroid and randomness in sport 33:39 — Does randomness fly in the face of AI? 35:54 — The Watford employment agency: October 1993 38:15 — The first act of randomness every leader should embrace    -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    40 min
  3. The Price is Wrong: Redesigning B2B SaaS Pricing Strategy with Roee Hartuv

    May 27

    The Price is Wrong: Redesigning B2B SaaS Pricing Strategy with Roee Hartuv

    Most B2B software companies are leaving serious money on the table — not because the product isn't good enough, not because the sales team needs more training. It's the pricing strategy. It's not the number you choose, it's everything that comes before it. Roee Hartuv is the founder of Willingness to Pay, a consultancy that helps B2B SaaS companies redesign product pricing and packaging from first principles. His philosophy is simple: stop pricing the product, start pricing the customer. B2B SaaS pricing strategy is the silent revenue multiplier most founders ignore. Discover how value-based pricing and packaging can transform your go-to-market strategy.   In this conversation, we get into: Why the actual price you charge is probably the least important pricing decision you'll make How the shift from SaaS to AI is destroying gross margins in ways most businesses aren't tracking What 'operational debt' looks like and why bad pricing makes it harder to manage renewals Why value selling as a sales methodology needs the right packaging to support it What the shift from seat-based to usage-based pricing means for finance, investors and customers Who's most likely to be getting pricing wrong Whether you're setting prices for the first time or running a mature product business that hasn't revisited its model in years, this episode will make you think differently.   Connect with Roee: On LinkedIn: https://www.linkedin.com/in/roeehartuv/ Willingness to Pay YouTube channel: https://www.youtube.com/@SaaSPricing/videos   Chapters: 00:58 — What is Willingness to Pay, and why does the name matter? 03:12 — When should a company start thinking seriously about pricing? 03:58 — Is changing your pricing as risky as it feels? 09:43 — What triggers companies to seek help with pricing? 14:20 — Is there a "right" price — or is pricing always a moving target? 18:14 — How AI is collapsing gross margins in real time 20:32 — The pricing stack: packaging → metric → structure → number 24:36 — Why value selling doesn't work without the right packaging 28:27 — 5x revenue in 18 months: what actually changed? 31:29 — The most counterintuitive thing about B2B pricing 37:01 — The one thing to do if you're moving into AI   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    35 min
  4. Predicting Startup Success | Measuring Team Dynamics with Soma Pirityi

    May 13

    Predicting Startup Success | Measuring Team Dynamics with Soma Pirityi

    We Invest In People is the oldest principle in venture capital. It's also, Soma Pirityi argues, the industry's longest-running paradox. 65% of startups fail due to team-related issues, not because they can't sell or find product market fit. So why can't we better measure, predict and guide startup teams to success?  Soma is the founder of ETA Technologies, the Cambridge-based company that's on a mission to measure, model and inform team dynamics. They've analysed over 10,000 startup teams and built mathematical models to spot the patterns of success - and failure - and realised that the team is the soul of the company. In this episode, we get into the data behind startup failure, the sometimes counterintuitive dimensions of what makes a great founding team, and why the single most predictive factor in startup survival is something most founders have never heard of. Listen to find out: Why VCs are beaten by a stock-picking algorithm when it comes to early-stage investing What the team slide in a pitch deck actually tells investors Why too much resilience can kill a company as surely as too little What is the single most predictive factor in founding team survival The one story that proves why ignoring a data model can cost you everything Chapters: 0:00:54 — The founding paradox: investing in people you cannot measure 0:04:07 — From VC to founder: what crossing the table teaches you 0:05:59 — The negotiation nobody teaches founders 0:09:17 — Building ETA and why Cambridge beat Silicon Valley 0:12:35 — 65%: the startup killer nobody talks about 0:16:00 — The lone genius myth and the teams behind the icons 0:19:45 — Survivorship bias: why ETA studies failure, not success 0:26:29 — The Big 20: what ETA actually measures 0:32:37 — Synergistic support: the most predictive factor nobody has heard of 0:35:50 — Jim Simons: the mathematician who changed finance 0:41:12 — The death of the pitch deck 0:44:50 — The Frankenstein moment: testing their own team Links: ETA Technologies: https://eta-technologies.com/ Connect with Soma on LinkedIn: https://www.linkedin.com/in/soma-benedek-pirityi/ Book recommendations: Peter Thiel with Blake Masters 'Zero to One'  https://uk.bookshop.org/a/15792/9780753555200 (affiliate links) Gregory Zuckerman 'The Man Who Solved the Market' (Biography of Jim Simons and Renaissance Technologies) https://uk.bookshop.org/a/15792/9780241309735 Ashlee Vance 'Elon Musk' https://uk.bookshop.org/a/15792/9780753555644   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    41 min
  5. Thinking On Your Feet: Improv Skills for Business Growth with Neil Mullarkey

    Apr 29

    Thinking On Your Feet: Improv Skills for Business Growth with Neil Mullarkey

    You couldn't make it up. But Neil Mullarkey does. He co-founded the World Famous Comedy Store Players with Mike Myers, appeared in the Austin Powers films, and has spent 40 years making things up in front of live audiences. For the last 27 years, he's been sharing those skills in boardrooms, with teams, and even with cybersecurity experts. In this episode, discover why thinking on your feet isn't a party trick - it's a critical business strategy for leaders managing complex teams and uncertain moments. His book In the Moment makes the case that the ability to listen, adapt, and build on what you're given isn't just good stagecraft. It's the most urgently needed skill in business. What's more, it's one that many teams and organisations struggle with. He argues, with warmth and hard‑won experience, that the same instincts that keep an improvised scene alive - listening, accepting an offer, and building on what’s been given - are the skills businesses desperately need to foster. In this conversation, I learn about Neil's journey into improv and we get into mistakes, blame, trust, failure, permission, laughter, silos, scripts, chaos, a soda syphon, and the surprising thing a room full of cardiologists taught Neil about improvising at the sharp end. Listen to find out: Why laughter matters and 'mistakes' are rich creative material Why the optimal team size is six, and what that has to do with improv What a cybersecurity crisis has in common with a night at the Comedy Store What cardiologists told Neil that changed his mind about improv in business Why AI is making this deeply human skill more valuable, not less   Links: Neil's book 'In the Moment': https://uk.bookshop.org/a/15792/9781398610767 More about Neil and ImprovYourBusiness: https://neilmullarkey.com/ Connect with Neil on LinkedIn: https://www.linkedin.com/in/neilmullarkey/ A rare appearance by Neil with the Comedy Store Players on Sunday May 10th:  https://www.comedystoreplayers.com/events/comedy-store-10052026   Chapters: 0:01:44 - More than a jolly: when to use improv and when not to 0:05:28 - How do you make it stick? 0:08:09 - Hackathons and the improv vs. structure tension 0:12:20 - The meetings chapter: tell, decide or implement? 0:13:21 - Permission, leaders and curating questions 0:15:08 - Origin story: from soda siphon to Comedy Store Players 0:19:32 - Confidence, failure and the improv stage 0:22:07 - Do you rehearse improvisation? 0:30:11 - What business pain does improv training address? 0:33:42 - Improv and cybersecurity crisis management 0:36:23 - The show must go on: mistakes, blame and Miles Davis 0:39:21 - Two pizza teams and the optimal team size 0:46:22 - Has anything changed in 27 years? AI and the human element 0:48:55 - Silos, shadowing and equifinality 0:53:05 - Improv or Best Practice? The cardiologists story   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    58 min
  6. The Podcast Industry Expert Without A Podcast | with Chris Stone

    Apr 14

    The Podcast Industry Expert Without A Podcast | with Chris Stone

    Chris Stone has spent 13 years in the podcast industry, creating audio and video content for major UK publishers like The Telegraph, Evening Standard and New Statesman. He also writes the Podcast Strategy Weekly newsletter. But there's a twist: he doesn't have a podcast of his own. Why? Instead, he's launching Podcast Crew - a vetted marketplace solving a huge B2B gap in podcast production hiring. In this conversation, we explore why he chose to build infrastructure over personal brand, how podcasting fits into an overall content strategy, and how B2B leaders can apply this thinking to their own growth. Chris also challenges some of the most common assumptions podcasters hold: that social clips drive listeners, that video is for younger audiences, and that everyone who wants to grow their business should start a show. He also has a lot to say about where podcasting is heading - and why AI and podcasts are good news for live, in-person events. Listen to this episode to find out: Why someone who has spent 13 years making podcasts for a living - and now advising other podcasters - doesn't have one himself The question Chris asks every podcaster he meets, and why they often can't answer it What social clips from your podcast are actually for Why AI and podcasts are good for another, more conventional, medium The dark web podcast Chris thinks everyone should hear Why podcasts might be the most powerful community-building tool available right now Chapters: 03:10 – The Telegraph, Prince Harry, and Bryony Gordon's Mad World 04:45 – Building the New Statesman's podcast from a cupboard to 200k YouTube subscribers 07:47 – The three skills that make podcasting work 09:46 – Going off-the-cuff at the Labour Party conference 12:08 – Why Chris started writing Podcast Strategy Weekly 16:06 – Why a podcast producer deliberately doesn't have a podcast 20:04 – How B2B podcasts build trust (and why that matters more than reach) 21:30 – The case for video in podcasting 24:37 – What social clips are actually for (it's not what you think) 29:56 – Why hiring in podcasting is broken 32:11 – Building on Airtable and Softr with a developer from Upwork 34:18 – The podcast everyone should hear 38:05 – Three big opportunities in podcasting right now   Links: Podcast Strategy Weekly: https://podcaststrategy.substack.com/ Podcast Crew: https://www.podcastcrew.co.uk/ Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrisstonetv/ Kill List podcast: search on any podcast app: https://wondery.com/shows/kill-list/   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    39 min
  7. Is the software industry broken? Justin Megawarne of Megaslice

    Mar 27

    Is the software industry broken? Justin Megawarne of Megaslice

    After growing up as a programmer, hating school, and being given a chance to follow his passion via an apprenticeship, Justin Megawarne is the co-founder of Megaslice, a technology consultancy with a difference. Justin progressed to consulting, software architecture and CTO roles. However, he became tired of seeing technically excellent work fail commercially. So, along with co-founder Mikal, he built Megaslice with a mission to let no good idea go to waste. In this episode, Justin argues that the tech industry is structurally set up to fail its clients - through broken billing models, misaligned incentives, and methodologies that function primarily as ways to transfer liability to the client. He makes the case for value pricing as the more ethical model, explains why the right quality in a founder isn't confidence but arrogance, and outlines his approach to shared risk and long-term client relationships. In this episode: What Nobel Prize-winning economics has to do with your software agency Why Hiring a Software Agency Is Like Buying a Used Car The difference between outcomes and outputs — and why it matters Just what is "the right level of arrogance" in a founder? The interview question Justin uses instead of a coding test Why Megaslice says 'work from wherever it makes sense' to its team Why 'specialisation is for insects' The single most important thing founders tend to get backwards Links:  More about Megaslice: https://megaslice.uk/ Connect with Justin on LinkedIn: https://www.linkedin.com/in/jmegawarne/ Chapters: 0:01:06 - Megaslice and Justin's background 0:06:33 - The Lemon Market problem 0:10:41 - Time and materials, Agile, and broken industry incentives 0:13:42 - Interest alignment and giving clients what they need 0:16:33 - Qualifying clients — founder profile, arrogance, and capital 0:21:48 - Why organisations find software so difficult 0:26:14 - Why start a company — and how Megaslice has changed 0:28:27 - Hiring for intrinsic motivation — and the hi-vis jacket story 0:35:01 - The biggest thing founders get wrong 0:38:16 - Who inspires Justin — the crackpots of history -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    39 min
  8. Building a Business with Neurodiversity at its Heart: Kirsten Jack, founder of Uncommon

    Mar 18

    Building a Business with Neurodiversity at its Heart: Kirsten Jack, founder of Uncommon

    How do you build and fund a business built around a mission that life-changing for your community but doesn’t represent a typical 10x opportunity for investors? Meet Kirsten Jack, founder of Uncommon, the online community where neurodivergent young people can connect, find their people, and build the support networks they need. At a crossroads in a her career, Kirsten did more than change jobs. She answered a call she’d felt since childhood. Diagnosed with autism in her teens, she was shaped by years of navigating organisations not built for her. When she became a parent she found that the world’s newfound openness to neurodivergence wasn't translating into real support. She found long waiting lists, a patchwork of under-funded groups, and families left to improvise. That frustration sparked Uncommon, an online community built because Kirsten refused to wait for someone else to act. Autism, ADHD, dyslexia and other types of neurodiversity aren’t rare. It affects somewhere between 10 and 15% of the population. However, many young people are undiagnosed (especially girls), and are navigating it without even knowing why things feel so hard. The scale of unmet need is significant, and it’s a gap that Uncommon exists to fill. Listen to This Episode to Learn: How she funded the start of the business and absolute must-haves when seeking funding for a purpose-led business How to design a product around your most vulnerable users from day one, and why they pivoted their community focus early on The honest truth about grant funding that has conditions attached - and the NHS contract that taught Kirsten the hard way How Kirsten manages the decision fatigue of being a solo founder - and the simple habit that changed things for her What success actually looks like for a business built around purpose   Chapters 1:00 - Building Uncommon: A Safe Space for Neurodivergent Youth 7:35 - Supporting Neurodivergent Employees in the Workplace 12:21 - Decision-Making Strategies for Solo Founders 14:20 - Building Early Support Systems for Youth Mental Health 16:59 - Challenges Faced by Neurodivergent Students in Mainstream Schools 19:22 - Supporting Neurodivergent Youth Through Flexible Online Programs 23:43 - Targeted Fundraising and Impactful Business Models 28:19 - Supporting Young People Through Clubs, Mentoring, and Fun 33:59 - Empowering Youth Through Safe and Supportive Creative Spaces 38:21 - Strategic Insights and Challenges in Educational Community Building 42:09 - Transformative Impact of Uncommon on Youth and Families   Links and Resources Find out more about Uncommon: https://www.bemoreuncommon.com/ Read the testimonials from grateful parents: https://www.bemoreuncommon.com/testimonials Connect with Kirsten on LinkedIn: https://www.linkedin.com/in/kirsten-jack/   -- Thanks for listening. Curious Business is here to bring you insights, experiences and ideas from founders, leaders and experts to help you think differently about your business and its marketing. My name is Stephen Morris and I help start-ups and scale-ups get momentum in their marketing and pipeline. Like to know more? Book a discovery call: https://www.curiousbusiness.co.uk/discovery/ Or sign-up to 'The Prompt' my monthly newsletter: https://www.curiousbusiness.co.uk/signup/ If you'd like to talk about how podcasts can build reach, enhance authority and fuel your pipeline, visit: www.curiousbusiness.co.uk.

    44 min
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Curious Business is the B2B growth podcast for B2B leaders and marketers with ideas and insights to help you think differently about your business, its challenges and opportunities. B2B marketing expert Stephen Morris talks to entrepreneurs, leaders and experts to uncover business inspiration, marketing insights and growth ideas that you can apply in your business.

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