Currents

Welcome to the Surf Industry Members Association (SIMA) podcast, CURRENTS, the essential resource for leaders navigating the dynamic waters of the surf industry hosted by Executive Director, Vipe Desai. In the ever-changing landscape of surf specialty retail, staying ahead is not just an option—it's a necessity. For CEOs, sales managers, sales reps, and anyone conducting business in the surf industry, this podcast is your compass to navigate the currents of change and…opportunities!