Custom Software Development: Implementing Technology with Purpose with Rick Huebner

In this episode of Data Planet, host Emma Davis interviews Rick Huebner, Chief Executive Officer of VISTECH.

They explore what it takes to build and sustain a technology business through decades of constant change, from the early days of software development to today’s AI-driven landscape.

Rick shares why businesses should define their processes and problems before adopting new technology, arguing that AI is ultimately a business process implementation rather than simply a technology upgrade. He also explains how VISTECH has grown through client retention, referrals, and long-term partnerships rather than relying solely on traditional sales funnels, and how the company expanded from custom software development into SolSuite CPQ, a SaaS platform designed to automate complex product configuration, pricing, quoting, and order workflows.

Rick discusses the challenges of selling a niche enterprise software product, the importance of building around core competencies, and why surrounding your business with specialists can create a stronger foundation for long-term growth.

VISTECH website: ⁠https://www.vistech.com/