Custom Tailored Marketing

Drew DeFir
  • 0.0 (0)
  • Marketing
  • Updated Weekly

The podcast for women building businesses that 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 fit their lifestyle.

Episodes

  1. 1d ago

    6: Your Services Should Fit Your Lifestyle

    Some businesses appear to be thriving on the outside, all the while their founders are drowning. You may be succeeding numbers-wise, but if you’re miserable and spread thin, your model is not sustainable!  In this episode, Drew dives deeper into the problem with prioritizing ‘what sells” over your energy, capacity, and season of life. Drew shares her own experience of building on shaky ground and the tough but worthwhile decisions that led to clarity, true alignment, and significant growth.  Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.⁠

    12 min

  2. May 28

    5: Anticipation is Luxury

    Luxury is not determined by price, aesthetics, or packaging. Luxury is determined — and defined — by anticipation. Drew delves into what it means to anticipate a client’s needs and questions before they ever ask, and explores the immense trust that results from this approach. She also shares practical tips for providing next level clarity and guidance for your clients, enabling you to increase referrals and retention! Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.⁠

    13 min

  3. May 21

    4: Your Brand Should Look Like It Costs What You Charge

    Visual identity isn’t about vanity — it’s about positioning, perception, and trust. In this episode, Drew explores how cluttered, inconsistent visuals undermine authority, even if you have all the expertise in the world. She shares her own experience of being embarrassed of her old website and the immediate upward scaling that occurred when her brand finally aligned with her audience.  Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.

    10 min

  4. May 14

    1: Stop Copying. Start Tailoring.

    As founder and CEO of Luna Marketing Studio, Drew DeFir has spent years helping women entrepreneurs find their voice, craft their message, build a stand out brand. Drew has advised countless women in private — and now she's sharing her expertise with the world. Custom Tailored Marketing offers bite-sized episodes designed for busy women on the go. The advice shared here is practical, simple, and aimed at helping you make transformative changes immediately! In this first episode, Drew explains the pitfalls of copying someone else's business strategies, no matter how successful those strategies are. She stresses the value of considering your own strengths, energy patterns, lifestyle, and long-term vision and shares key considerations for women who want to build a business they can actually sustain. Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.⁠

    13 min

  5. May 14

    2: Specific is Scalable

    Broad messaging seems inviting. But what if the opposite is true? In this episode, Drew explores the pitfalls of vague language and the benefits of sticking to a tight niche. And as you’ll hear from Drew’s own upward trajectory, the proof is in the pudding. Drew also offers listeners a niche test and a practical framework for refining your positioning. Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.⁠

    9 min

  6. May 14

    3: Say It Better. Sell It Better.

    Building on episode 2's exploration of the benefits of a tight niche, Drew explores the reasons why many women default to vague language, and the confusion and friction that often comes as a result. She offers listeners a messaging audit exercise aimed at moving toward precision, clarity, and ultimately, more profit.  Connect with ⁠Drew⁠ and ⁠Luna Marketing Studio⁠ on Instagram! Visit ⁠Luna’s website.⁠

    7 min
  • 6 Episodes

About

The podcast for women building businesses that 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 fit their lifestyle.

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