Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc
  • 4.8 (16)
  • TECHNOLOGY
  • UPDATED WEEKLY

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!

  1. 18H AGO

    Why Lowering Your Price Won't Fix Subscription Churn

    SpaceGoods does 80% of their business on subscription and their #1 churn reason is cost. So they tested making the subscription 25% cheaper. It didn't move the needle at all. In this episode, I sit down with Bea Le Coultre, Retention & CRM Manager at SpaceGoods, to talk about what actually drives subscription retention. We cover how they coach customers through their first two weeks, why matching the right product to the right buyer matters more than discounts, and the surprising experiment that boosted retention by 20%+ without changing the price. What we cover: • Why 80% of SpaceGoods revenue comes from subscriptions (and how they built that) • How ads overpromising on benefits creates downstream churn • The "starter kit" strategy for converting first-time buyers into subscribers • Why the first two weeks are make-or-break for retention • How product usage coaching (time of day, preparation method) impacts reorder rates • Using post-purchase surveys to segment by pain point • Billing reminder testing with Zamo and Klaviyo • The price reduction experiment that proved discounts don't fix churn • How asking subscribers to set a 90-day goal boosted retention 20%+ Guest: Beatrice Le Coultre LinkedIn: https://www.linkedin.com/in/beatricelecoultre/ Website: https://spacegoods.com Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

    35 min

  2. MAR 10

    The Email Strategy Most Subscription Brands Get Backwards

    Most email agencies spread out your subscriber onboarding emails to avoid "over-sending." I think that's backwards. In this episode, I break down the email and SMS strategy that actually drives retention for subscription brands. What we cover: • Why you should send more emails in the first few days, not fewer • The onboarding window most brands completely waste • How to turn your billing reminder into a retention tool • Why SMS reduces churn instead of causing it • The campaign paradox: skipping billing reminders but blasting daily promos • Building subscriber-specific offers and campaign strategies Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

    15 min

  3. MAR 3

    Education, Winbacks, and Direct Mail: Dirtea's Retention Strategy

    Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-engage subscribers. We dig into why they wait to cross-sell, how their CX team shapes retention messaging, and the 200% lift they saw from Paper Run. What we cover: • Why education-first onboarding drives long-term retention • Segmenting winback flows by cancellation reason and product • Using direct mail (Paper Run) to re-engage churned and opted-out customers • Cross-sell timing: why waiting until after the first subscription cycle matters • How feedback loops at every touchpoint improve the customer experience • Balancing short-term revenue with long-term customer value • Letting your CX team sense-check retention messaging Guest: Jade Moffett Her LinkedIn: https://www.linkedin.com/in/jade-moffatt-42ba35199/ Website: https://www.dirtea.com Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

    36 min

  4. FEB 24

    Three Psychological Triggers That Keep Subscribers From Cancelling

    In this episode, I break down the three psychological triggers that keep subscribers from hitting the cancel button, and how you can use them to reduce churn. What we cover: • How reducing friction and anxiety prevents cancellation impulses • Why identity reinforcement makes subscribers feel like they belong • The role of habit formation in building long-term commitment • Practical ways to apply these triggers in your subscription business Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com

    15 min

  5. FEB 16

    From Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigo

    Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode of Subscription Prescription, I’m joined by Jose Vigo, founder of Healthy Metal, a magnesium sleep brand built around sachets and a “try it first” acquisition strategy. We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover: How Healthy Metal uses a shipping-only trial to acquire new customersWhat actually influences trial-to-full conversion (product experience, price, and expectations)The post-trial follow-up stack: inserts, email flows, retargeting, and flash offersTesting direct mail with Paperrun, including a “personal letter” vs discount mailer experimentOffer page experimentation in Replo, choice reduction, and AOV tradeoffs with multi-box subscriptionsWhy sometimes breaking “best practices” is exactly what makes a model workConnect with Jose here: https://www.linkedin.com/in/josevigocasais/ Subscribe to our weekly newsletter and never miss a dose: https://newsletter.thesubscriptiondoc.com

    29 min

  6. FEB 10

    The First Subscription Fixes I’d Make If I Only Had a Few Days

    If I only had a couple of days to improve a subscription program, this is exactly where I would start. In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover: Why defaulting to subscribe and save matters and how small design changes drive uptakeHow to upsell subscriptions in the cart when customers choose one-time purchaseTurning billing reminder emails into value reminders instead of charge noticesWhat to fix first inside your cancellation flow to improve save ratesWhen aggressive discounts actually make sense for retentionHow a simple splash screen or founder video can reduce cancellationsBuilding an onboarding sequence that reinforces value and sets expectationsLonger-term offer tests like bulk subscriptions, starter kits, and giftsThis episode is built for operators who want results quickly and need a clear order of operations for improving subscriptions. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified. Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com

    11 min

  7. FEB 3

    Subscription Claims, Compliance, and Where Brands Get Burned - An Interview with Natascia Taken

    Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble. In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims. We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover: Why copying competitor claims is one of the biggest legal mistakes brands makeThe difference between supporting a benefit and claiming an outcomeHow testimonials and influencer quotes are treated as brand claimsWhere the FDA and FTC draw the line on supplements, food, beauty, and consumer productsWhy subscription practices around cancellation and pricing are getting increased scrutinyHow to think about defensible claims without killing conversionConnect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/ If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified. Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com

    32 min

  8. JAN 27

    The Fastest Way to Grow Subscriptions Isn’t Retention (Here’s Why)

    In this episode of Subscription Prescription, I break down a question that comes up constantly when auditing subscription brands. Most teams instinctively focus on retention, trying to squeeze incremental gains out of month-to-month renewal rates. But what if the biggest lever is actually before the first order ever happens? Using a simple, real-world math example, I walk through: Why cutting churn in half is often harder than it soundsHow small improvements to conversion rate and subscription opt-in can drive the same growth as major retention overhaulsThe tradeoffs between retention optimization and offer testingWhy acquisition and retention cannot be treated as separate strategies in subscriptionsHow things like default subscribe-and-save, bulk subscriptions, and offer positioning can make retention easier downstreamIf you’re trying to grow subscription LTV, improve renewal rates, or decide where to invest your time this year, this episode will help you think about subscriptions more holistically. For visuals and the full math breakdown, check out the newsletter or watch the episode on YouTube. New episodes drop every Tuesday. Subscribe to stay notified. Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

    9 min
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4.8
out of 5
16 Ratings

About

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!

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