Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue

Subscription Doc

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!

  1. 4D AGO

    The First Subscription Fixes I’d Make If I Only Had a Few Days

    If I only had a couple of days to improve a subscription program, this is exactly where I would start. In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover: Why defaulting to subscribe and save matters and how small design changes drive uptakeHow to upsell subscriptions in the cart when customers choose one-time purchaseTurning billing reminder emails into value reminders instead of charge noticesWhat to fix first inside your cancellation flow to improve save ratesWhen aggressive discounts actually make sense for retentionHow a simple splash screen or founder video can reduce cancellationsBuilding an onboarding sequence that reinforces value and sets expectationsLonger-term offer tests like bulk subscriptions, starter kits, and giftsThis episode is built for operators who want results quickly and need a clear order of operations for improving subscriptions. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified. Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com

    11 min

  2. FEB 3

    Subscription Claims, Compliance, and Where Brands Get Burned - An Interview with Natascia Taken

    Claims are one of the fastest ways subscription brands grow and one of the fastest ways they get into trouble. In this episode of Subscription Prescription, Natascia Taken walks us through the do's and don'ts of claims. We talk about the legal reality behind the claims brands make across product pages, ads, emails, testimonials, and influencer content. This is an area most founders and operators think about too late, usually after copy has already converted and risk has already piled up. We cover: Why copying competitor claims is one of the biggest legal mistakes brands makeThe difference between supporting a benefit and claiming an outcomeHow testimonials and influencer quotes are treated as brand claimsWhere the FDA and FTC draw the line on supplements, food, beauty, and consumer productsWhy subscription practices around cancellation and pricing are getting increased scrutinyHow to think about defensible claims without killing conversionConnect with Natascia directly on LinkedIn: https://www.linkedin.com/in/natascia-taken-b17b1b79/ If you run subscriptions in supplements, beauty, wellness, food, or consumer products, this episode will help you understand how to market confidently without creating unnecessary legal exposure. New episodes of Subscription Prescription drop every Tuesday. Subscribe to stay notified. Get our weekly newsletter in your inbox: https://newsletter.thesubscriptiondoc.com

    32 min

  3. JAN 27

    The Fastest Way to Grow Subscriptions Isn’t Retention (Here’s Why)

    In this episode of Subscription Prescription, I break down a question that comes up constantly when auditing subscription brands. Most teams instinctively focus on retention, trying to squeeze incremental gains out of month-to-month renewal rates. But what if the biggest lever is actually before the first order ever happens? Using a simple, real-world math example, I walk through: Why cutting churn in half is often harder than it soundsHow small improvements to conversion rate and subscription opt-in can drive the same growth as major retention overhaulsThe tradeoffs between retention optimization and offer testingWhy acquisition and retention cannot be treated as separate strategies in subscriptionsHow things like default subscribe-and-save, bulk subscriptions, and offer positioning can make retention easier downstreamIf you’re trying to grow subscription LTV, improve renewal rates, or decide where to invest your time this year, this episode will help you think about subscriptions more holistically. For visuals and the full math breakdown, check out the newsletter or watch the episode on YouTube. New episodes drop every Tuesday. Subscribe to stay notified. Subscribe to our weekly newsletter: https://thesubscriptiondoc.com

    9 min

  4. JAN 20

    How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)

    In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators. We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports. Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product. What we cover: Why subscription brands lose critical history during migrations — and how to prevent itHow Wellbell drives subscription adoption without forcing subscription-onlyThe onboarding + education playbook to reduce “it’s not working” cancellationsUsing post-purchase + support data to find holes in the customer journeyHow to think about cohort performance: offers, billing cycles, variants, and seasonalityA simple “crash course” on subscription analytics (what to look at first)For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/ Learn more about HAM: https://goham.io

    46 min

  5. JAN 13

    How to Use Discounts, Gifts, and Promotions Without Killing Your LTV

    In this solo episode of Subscription Prescription, I dig into one of the biggest headaches in DTC subscriptions: offer strategy. Should you run a discount, add a gift, or push a limited-time promotion? I break down the good, bad, and overlooked strategies behind each of these tools—and how they impact your conversion, margin, and long-term retention. We’ll cover: When discounts work—and when they actually hurt your LTVHow to use gifts to drive value without overspendingSmarter ways to run promotions that don't trigger churnWhether you're planning your Q1 campaign or trying to optimize an evergreen flow, this episode gives you tactical ideas to use right away. Learn more at https://thesubscriptiondoc.com Connect with me on LinkedIn: https://www.linkedin.com/in/matthewholman

    16 min

  6. JAN 6

    CRO for Subscription Brands: Fix Your Funnel and Boost Subscription Take Rate

    Most brands think CRO = button colors and checkout tweaks. It’s not. In this episode of Subscription Prescription, I’m joined by Anthony Morgan (CEO & Founder of Enavi) to break down what real conversion rate optimization looks like for ecommerce subscription brands and where the biggest wins actually hide (hint: it’s usually not checkout). We cover how growing brands diagnose funnel bottlenecks, why product discovery is breaking your growth, the “inside funnel” metrics Anthony uses, and the simplest subscription unlock we see brands miss: communicating clear subscription value props directly in the buy box. What you’ll learn: What CRO actually is (influencing behavior + validating with experiments) The 4 “inside funnel” metrics (and where most Shopify brands struggle)Why checkout optimization is often a time-wasterHow to improve product page performance when paid traffic lands on PDPsThe North Star metric Anthony likes: Revenue per User (ARPU) — and why segmentation mattersThe fastest subscription lift: subscription value props in the buy box (and how one brand saw a 51% increase)Tools Anthony recommends: GA4, Hotjar, Heatmap.com, Microsoft Clarity, Intelligems, Convert Connect with Anthony: https://www.linkedin.com/in/anthonycmorgan/ Learn more at Enavi: https://www.enavi.co/ If you’re trying to increase conversion, improve subscription take rate, and make more money from the traffic you already have — this episode is for you. Subscribe for weekly episodes every Tuesday: https://newsletter.thesubscriptiondoc.com

    36 min

  7. 12/09/2025

    Happy Holidays! Last Episode of the Year

    Wishing you and your team the best end to 2025 you can have. We're off until January. See you soon! For more info, visit https://thesubscriptiondoc.com

    2 min

  8. 12/02/2025

    Subscription Armageddon: 4 Experts Break Down What’s Broken (And How to Fix It)

    In this special roundtable edition of Subscription Prescription, I sat down with three of the sharpest minds in the DTC subscription space: 👉 Bryan Starck – Founder of 100 Degree Celsius 👉 Jordan Narducci – Founder of DTCPG 👉 Andriy Rudnyk – Founder of Good Subscription Agency Together, we unpacked what’s really broken in subscription software and strategy - and what is changing in 2026. 💥 Topics we cover: Why your subscription opt-in rate might be hurting your LTVThe dirty secret behind second-order churnThe real reason subscription analytics suckHow to personalize cancel flows and retention messaging by subscriber journeyThe future of Subscription 3.0 (AI, SMS, customer-led experiences)Why most brands are failing at org-wide subscription alignmentThe truth about CAC-to-Payback vs CAC-to-LTVWhat we’d build if we burned all the subscription apps down and started over Plus: a bonus discussion on the future of DTC subscription conferences and what format would actually serve brands best. This isn’t theory. These are real-world insights from people who are deep in the trenches with top-performing brands every day. 📩 Subscribe for more episodes every Tuesday 🎧 See past newsletter and podcast episodes: https://newsletter.thesubscriptiondoc.com 👥 Connect with the guests: • Bryan Starck - https://www.linkedin.com/in/bryanstarck/ • Jordan Narducci - https://www.linkedin.com/in/jordan-narducci/ • Andriy Rudnyk - https://www.linkedin.com/in/%F0%9F%87%BA%F0%9F%87%A6-andriy-rudnyk-77111399/ #subscriptions #dtc #ecommerce #retention #subscriptionapps #LTV #churn #SubscriptionPrescription

    1h 29m
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4.8
out of 5
16 Ratings

About

Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!

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