The Forget The Funnel Podcast

Forget the Funnel
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Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

  1. ٢ يونيو

    The Growth System Behind Teams That Don’t Guess

    This is Part 3 of a 3-part series for founders who want to stop being the bottleneck—and start building a system their team can actually use. In this episode, Georgiana walks through the exact 3-step process behind Customer-Led Growth. One that helps teams operate with clarity, confidence, and momentum—without needing the founder to constantly connect the dots. Whether you're drowning in ideas, stuck in feedback loops, or unsure where to focus—this is how to turn customer insight into a repeatable system for growth. Takeaways: The 3-part system behind strategic, customer-led teamsWhy shared KPIs and team rituals beat decks and dashboardsHow to prioritize and embed customer insight into executionKey Moments: 00:01:14 | The hidden reason your team’s still stuck—even with a solid strategy 00:03:07 | The first move every strategic team makes (and what most skip) 00:06:05 | Mapping your customer experience the right way (and what to look for) 00:09:43 | The KPI trap—and what actually tells you if you're winning 00:11:17 | What you learn when your team becomes your own customer 00:13:31 | The case for fixing less (and why it leads to more) 00:15:49 | Why rituals—not decks—make growth systems stick 00:18:46 | What customer-led teams really do differently (and how to start) Links & Resources Follow Georgiana on LinkedInForget The Funnel on YouTube Catch the full 3-part series on Customer-Led Growth As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

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  2. ٢٦ مايو

    This Is What Strategic Teams Actually Do Differently

    Most teams are making decisions in chaos—reacting, guessing, hoping something sticks. But not every team operates that way. In this episode, Georgiana lays out what strategic, customer-led teams do differently—and why these teams are still so rare. She walks through the systems, habits, and mindset shifts that help teams make faster, better decisions and stop relying on guesswork. She shows how these teams embed clarity into how they plan, prioritize, and execute—without constant oversight or gut feels. This is Part 2 of a 3-part series. If you missed Part 1, it’s all about why even great teams default to guessing. But here, we focus on what better looks like—what strategic, customer-led teams actually do differently. In this episode of the Forget the Funnel Podcast: The core traits of strategic, high-performing teams.Why strategy isn’t about ideas—it’s about constraints.What shared language, ownership, and alignment really look like.What happens when your team stops guessing—and starts operating with clarity.Key Moments: 00:01:21 | How high-performing teams replace guesswork with insight—and make smarter, faster decisions. 00:03:32 | Why customer journey milestones (and their KPIs) are the backbone of clear execution. 00:06:22 | Strategic teams don’t chase shiny objects—they log ideas and revisit them when it matters. 00:08:38 | The secret to cross-functional clarity: one centralized view of the customer experience. 00:15:24 | Shared language around terms like "activation" and "adoption" keeps teams aligned and accountable. 00:21:00 | Why assigning ownership of key milestones transforms team accountability and momentum. 00:28:44 | You don’t hire a strategic team—you build one with systems, clarity, and shared constraints. Links & Resources Follow Georgiana on LinkedInForget The Funnel on YouTube Catch the full 3-part series on Customer-Led GrowthAs always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

    ٣١ من الدقائق

  3. ٢٠ مايو

    Why Great Teams Still Guess (And How to Fix It)

    Your team is smart. You have happy customers (even if not enough). Your product delivers value. So why does execution still feel scattered? Why does your team default to chaos, gut feel, and endless feedback loops? This is Part 1 of a 3-part series for founders who are frustrated with how their teams are making decisions—and feeling like everything is stuck in guessing mode. In this episode, Georgiana breaks down the uncomfortable (but fixable) reason why—even inside talented teams—execution feels like spaghetti at the wall. She explains why this isn’t a people problem, it’s a system problem, and how a lack of strategic clarity keeps founders stuck in firefighting mode. This episode sets the foundation for the series, naming the real issue behind the frustration—and how Customer-Led Growth can be the first step to solving it. In this episode of the Forget the Funnel Podcast: Why execution feels chaotic, even inside great teams.The strategic clarity gap that keeps founders as the bottleneck.What founders get wrong about their team’s ability to make better decisions.How systems (not heroics) create clarity and confidence for your team.Key Moments: 00:03:20 | Why your team feels like they’re smart but still guessing—what’s missing is a clear system, not more talent or hustle 00:06:35 | The uncomfortable truth: It’s not a skills gap—it’s a strategic clarity gap that keeps founders in firefighting mode 00:09:15 | How AI and "vibe marketing" make it even harder for teams to focus, leading to reactive, scattered growth efforts 00:12:05 | Red flags your team is stuck in guesswork: You’re still the bottleneck, feedback loops never end, and campaigns lack a clear anchor 00:15:30 | What happens when you give your team a system: Customer-led growth gives them a shared language and removes the guesswork 00:18:45 | The clarity your team needs: Who they’re building for, what matters most, and how their work drives customer value Links & Resources Follow Georgiana on LinkedInForget The Funnel on YouTube Catch the full 3-part series on Customer-Led GrowthAs always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

    ١٧ من الدقائق

  4. ١٦ أبريل

    How to Scale Sales Without Screwing Up Your PLG Motion

    Most teams are messing up their opportunity to scale their product into higher-value deals—without even realizing it. They’re following someone else’s Product-Led Sales playbook. ICPs are fuzzy. Qualification is weak. Sales motions aren’t landing. Some teams are stuck in the messy middle: a PLG motion that’s working (sort of), but sales is jumping in too early—or not at all. Customers are confused. Deals stall. Others know it’s time to evolve beyond pure PLG—but aren’t sure how to layer in sales without breaking what’s already working. In this episode of The Forget the Funnel Podcast, Georgiana Laudi and April Dunford break down the real meaning of product-led sales, and the common mistakes that keep even experienced teams stuck—like unclear ICPs, poor qualification, and misapplied sales motions. Whether you’re adding sales to a PLG motion, or trying to make your sales-led org more product-led, this episode will help you avoid costly missteps and find clarity fast. What you'll learn: Why PLG alone isn’t enough to close bigger dealsThe real role of sales in a product-led motion (and how to get it right)How to identify product-qualified accounts and avoid jumping the gunWhat’s in the episode: (00:00) What is product-led sales, really?(03:00) Why your users ≠ your buyers—and why that matters(06:00) The shadow IT opportunity most teams miss(09:30) Postman’s evolution from PLG to strategic sales(14:00) The biggest misstep: Sales jumping in too early(20:00) What smart outbound looks like today(25:00) Faux freemium and low-risk PLG experiments(30:00) How to know when your product is ready to support salesLinks & Resources Lenny’s newsletter on GTM motions of 30 startups Explore April's workCheck out April's books Follow Georgiana on LinkedInForget The Funnel Podcast Forget The Funnel on YouTube As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

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  5. ٢٦ مارس

    First Principles for Growth When You're Moving Too Fast (or Too Slow)

    SaaS teams are falling into two extremes right now: AI-powered SaaS teams moving at a breakneck pace—roadmaps shifting weekly, product teams shipping nonstop, and marketing scrambling to keep up (while also getting bombarded by their own shiny objects).More traditional SaaS teams stuck in analysis paralysis—waiting for perfect data, overanalyzing, and second-guessing instead of fixing what’s broken.The problem? Both extremes lead to the same outcome: Teams are busy but not making progress, nothing really sticks, and the customer experience suffers. This kind of decision-making chaos isn’t new, but with how quickly things are changing in tech because of AI, it’s more extreme than ever. In this episode of the Forget The Funnel podcast, Georgiana breaks down: Why speed without clarity leads to wasted effortHow teams end up optimizing in silos and breaking the customer experienceWhat first principles actually help teams make better decisions—fasterIf your team is moving too fast, too slow, or just feeling stuck, this one's for you. Key Moments 04:58 | Examples of AI-powered SaaS teams shipping nonstop but struggling to make things stick, versus traditional SaaS teams hesitating to act due to analysis paralysis. 10:39 | When Moving Fast Doesn’t Lead to Progress. Gia breaks down how rapid execution without a strategy leads to wasted effort, misalignment, and confusion across teams. 16:40 | The Trap of Overanalyzing and Second-Guessing. A look at how some teams slow themselves down by waiting for perfect data and how indecision can be just as costly as moving too fast. 24:54 | The Consequences of Optimizing in Silos. Why teams that focus on individual parts of the customer experience without a broader strategy end up with broken and disjointed experiences. 36:57 | How first principles provide clarity when teams are stuck, offering a framework to cut through noise, avoid wasted effort, and focus on what truly matters. Links  & Resources How to Break Free From the ‘Data Rich, Insights Poor’ TrapFeatures vs. Benefits: How to Maximize the Impact of Your MessagingWhy Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

    ٤٢ من الدقائق

  6. ١٢ مارس

    Positioning vs. Messaging: The Costly Mistake SaaS Founders Keep Making

    Too many SaaS founders and GMT leaders confuse positioning with messaging—and it’s holding back their growth. If you’ve ever struggled with homepage copy, sales messaging, or team alignment, this episode is for you. Georgiana Laudi (Forget The Funnel) and April Dunford (author of Obviously Awesome and Sales Pitch) break down why messaging can’t work without clear positioning—and how this confusion leads to weak differentiation, internal misalignment, and wasted marketing and product growth efforts. If your SaaS messaging feels scattered or ineffective, your positioning might be the real problem. Listen in to learn how to fix it. Positioning ≠ Messaging – Positioning defines who you compete against, what makes you different, and why customers choose you. Messaging is how you communicate that in different contexts.Why SaaS Teams Get This Wrong – Many founders try to “fix” messaging when the real issue is unclear positioning.The Problem with Guessing – How teams waste time on tactics instead of using customer insights to drive strategy.Why a Messaging Document is Non-Negotiable – April shares why teams without one end up in a game of "broken telephone."The PLG vs. Sales-Led Divide – Gia explains why positioning is different for self-serve SaaS vs. sales-led B2B and how each model should approach it.Why Homepage Teardowns Are Mostly BS – And what actually makes a homepage (or any messaging) effective.00:03:10 – Why Founders Confuse Positioning & Messaging (And Why It’s a Problem) 00:06:45 – The Core Components of Strong Positioning 00:12:00 – The Messaging Mistake That Creates Internal Chaos 00:24:30 – How PLG & Sales-Led SaaS Should Approach Positioning Differently 00:30:00 – The Problem with Homepage Teardowns & Why Context Matters 00:43:20 – How to Stop Guessing & Get Positioning Right April’s books: Obviously Awesome (on positioning) & Sales Pitch (on sales narratives) April’s podcast: The Positioning Show with April Dunford Forget The Funnel: Book & Consulting – Helping PLG SaaS teams build growth strategies based on customer insights, not guesswork. As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

    ٤٨ من الدقائق

  7. ٢٦ فبراير

    How to Leverage Messaging as Your Moat in a Flooded Market

    In today’s episode of the Forget The Funnel podcast, we tackle one of the biggest challenges facing SaaS companies: differentiation. With AI tools and products flooding the market and competition skyrocketing, standing out has never been this hard. But here’s what you might not know—your messaging can be your moat. In this episode we'll cover: Why good positioning alone isn’t enough—and how powerful, pervasive messaging is needed bring it to lifeThe biggest messaging pitfalls SaaS companies fall into (and how to avoid them)How to craft messaging that resonates and how to leverage it, as your moat, at every stage of your customer journeyReal-world examples of companies that get messaging right (and what you can learn from them)If your product is getting lost in a flood of competitors, this episode is for you. 00:03:30 – The market is more crowded than ever: how AI has accelerated competition 00:07:10 – Positioning vs. messaging: why positioning alone isn’t enough 00:12:15 – The most common messaging mistakes SaaS companies make 00:17:40 – How to align messaging across the entire customer experience 00:22:55 – The role of messaging in onboarding, retention & expansion 00:28:20 – Real-world examples of SaaS companies with a strong messaging moat 00:34:10 – How to test & refine your messaging to drive conversions As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

    ٣٩ من الدقائق

  8. ١٤ يناير

    Unlock Hidden Revenue with Advanced B2B SaaS Segmentation Tactics

    This episode of The Forget the Funnel Podcast is a must-listen for B2B SaaS founders and teams ready to unlock the power of segmentation. Gia tackles the critical importance of segmentation in driving targeted marketing, better customer experiences, and scalable growth strategies. If your team targets more than one customer segment but struggles to go from data overload to building segmented experiences that actually drive revenue growth, this episode is for you. In this episode, you’ll learn: Why segmentation is essential for improving engagement and conversion rates.How understanding customer Jobs-to-be-Done leads to more effective demographic and firmographic segmentation.Why prioritizing multiple segments can be tricky for teams and how to focus your efforts.Actionable steps to iterate and improve your segmentation over time.Packed with practical advice and real-world examples, this episode will leave you with clear strategies available to you to get more from the marketing you're already doing and based on opportunities that you have today.  If you have any questions you can connect with Georgiana Laudi (Gia) on LinkedIn. Visit us at forgetthefunnel.com, and don’t forget to rate, review, and subscribe to the podcast. Tune in on Spotify, Apple Podcasts, or watch on YouTube. Chapters [00:00] Introduction: Why most segmentation strategies fail SaaS teams. [02:15] Gia’s take on the biggest misconception about segmentation. [08:45] Deep dive on segmentation strategies from awareness all the way to expansion and upsell. [17:50] The connection between segmentation and customer retention. [22:10] Tailored onboarding: How to get it right for multiple segments. [32:35] The iterative process: How to refine and improve your segmentation over time. Links Prev Ep: https://youtu.be/q_mKOtt-vg0?si=IEqNXm-Nm3lEBQ0gLinkedIn Article - ICP vs Personas vs Jobs-to-be-Done https://www.linkedin.com/pulse/unlocking-scale-strategic-customer-segmentation-georgiana-laudi-z769f/SparkToro: https://sparktoro.com/As always, you can learn more about Forget The Funnel here: Read the Forget The Funnel Book The AI book companion that comes free with the book Check out Forget the Funnel’s website

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Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Georgiana Laudi, co-founder of Forget the Funnel, breaks down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.

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    Forget the Funnel
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    ٢٠٢٣ - ٢٠٢٥
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