Customizing LLMs using no-code tools & using AI for automation

Welcome to the Business Owners Roundtable, where we move beyond the hype to discuss how real companies are leveraging artificial intelligence today. In this episode, hosts Elizabeth Gearhart and Richard Gearhart sit down with a diverse panel of entrepreneurs to explore practical AI applications across marketing, dating, automation, and legal sectors.

From uncovering "environmental hypocrites" using ChatGPT to building complex automation workflows that eliminate daily "busy work," our guests share the specific tools and strategies they use to stay competitive. We also dive into the "human-centric" perspective, discussing why some industries choose to limit AI to maintain authentic connections.

TL;DL (Too Long; Didn't Listen)

• Audit & Accountability: Jim Beach uses ChatGPT to rank celebrity environmental claims against actual actions to identify discrepancies.

• Massive Automation: Joe Massa explains how he uses no-code tools like Make.com and Zapier to create AI-driven systems for CRM management and email sequences.

• The Human Element: Nikki Wake shares why her dating app for the over-50 demographic prioritizes manual vetting over AI to ensure community safety and authenticity.

• Efficiency Gains: Richard Gearhart reveals how a simple AI-generated script saves him 30 minutes of manual file cleanup per show.

• Prep & Strategy: Elizabeth Gearhart demonstrates using multiple LLMs (Gemini, ChatGPT, Perplexity) to anticipate audience questions and refine public presentations.

Featured Tools: ChatGPT, Claude, Google Gemini, Perplexity, Zia, Make.com, and Zapier.