Cut Through!

Simon Baugh

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How to communicate with clarity in a noisy world simonbaugh.substack.com

3일 전

Ten questions communications leaders ask me about AI

These are the questions that I hear most often about AI. Listen now to hear my answers. 1. Where should I start with AI? 2. Why do so many AI adoption programmes disappoint? 3. Why is the output I’m getting still so generic? 4. What AI tool should I use? 5. What is an AI agent? 6. How do I persuade sceptical colleagues? 7. What governance really matters? 8. What is GEO and how is it different from SEO? 9. What skills will matter most in five years’ time? 10. What will AI mean for communications jobs? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
7월 21일

What happens in COBR?

How does the Government's emergency response committee, COBR, work? What can communications leaders learn from it? And what did I decide was the most important element of crisis response after attending countless meetings? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
7월 14일

Why keeping your head down leaves you exposed

One of the most superficially attractive arguments in corporate affairs is: “Don’t put your head above the parapet.” For most organisations, it is bad advice. Keeping your head down does not only reduce attention. It also reduces the relationships, trust and visible backing you can draw on when you need them. Those who favour this approach miss three important things about how support works. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
7월 7일

New research: What drives support for companies?

Who do people support and why? To answer that question we asked people to describe, in their own words, why they supported the companies they admire and what action they would be willing to take on their behalf. The key drivers of support were straightforward. But the drivers of opposition were different. And there were some other unexpected findings too. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
6월 30일

Winning the case, losing the argument

Saturday marks the 250th anniversary of the United States. There will be many essays written about Washington, Jefferson and Franklin. Communications leaders may learn more from Samuel Adams. I’ve had an interest in Adams since I worked in Washington DC back in 1997. The only half decent beer available at the time bore his name, and every bottle carried the insignia “Brewer. Patriot”. He was both of those. He was also a dangerous, disingenuous and highly-effective propagandist. He fermented hops and fomented revolution. He saw something that many leaders still miss today. A dispute is not won only by being right. The court of law and the court of public opinion ask different questions. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
6월 23일

How to set communications objectives

SMART (specific, measurable, achievable, relevant and time-bound) is a poor starting point for setting communications objectives. It distracts people from asking the most important question of all: why are we communicating in the first place? So what does a smarter way of approaching communications objectives look like? A technique borrowed from Toyota may form part of the answer. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
6월 16일

How to be a better gossip

Why did humans start to communicate? The obvious answer is: ‘to exchange information’. Yet this may not be why language was so important to our ancestors. And the real reason might tell us something we often forget when communicating today. Thinking about communication as a social act changes our view on what good communication looks like today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com
6월 9일

Purpose under pressure

Can a Japanese secret to long life help you live past 100? Probably not. But it might help you to identify what kind of communications roles are going to give you energy, be worth periods of strain and be a good fit for your skills. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

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How to communicate with clarity in a noisy world simonbaugh.substack.com

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Simon Baugh
방송 연도

2025년 - 2026년
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40
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© Simon Baugh
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Cut Through!