CX After Hours

Yuma AI

Retail and ecommerce don’t slow down. Orders stack up. Tickets spike. Dashboards glow red. And somewhere between the queue and the quarterly review, the relationship with the shopper can start to feel…transactional. CX After Hours is a space for CX leaders and operators to step out of the noise. When the day winds down and the metrics stop updating, this is where we exhale. Where we take stock. Where we talk honestly about what it takes to scale customer experience without breaking it - from first impressions (pre-sale) to keeping promises (post-sale), from automation to customer empathy, from firefighting escalations to building systems that actually hold. Hosts Guillaume and Anya are joined by the best in the business to go beyond the highlight reel and into the real work: contact rates, response times, team trade-offs, workflows, handoffs, tough calls. The unglamorous decisions that shape whether customers feel valued by your brand - or forgotten. Because being a CX leader is a pressure job. You’re protecting trust while chasing growth. You’re defending the customer while answering to the board. After hours is where we unpack how leaders actually carry that weight - and reconnect with why they got into this work in the first place: to build experiences that put the customer first, even at scale. CX After Hours is powered by Yuma AI. Find out more at https://yuma.ai/

Episodes

  1. Eli Weiss on Why Your Best Customers Leave - And Why Better CX Starts Before They Complain

    9H AGO

    Eli Weiss on Why Your Best Customers Leave - And Why Better CX Starts Before They Complain

    Most e-commerce brands think they have a retention problem. But according to Eli Weiss, they often have something deeper: a customer experience problem. In the first episode of CX After Hours, Eli joins hosts Guillaume Luccisano and Anya Kelly to unpack where retention really breaks — long before a customer churns, leaves a bad review, or opens a support ticket. They discuss why your best customers often leave quietly, why “deflection” is the wrong goal if customers still aren’t getting resolution, and why the boring parts of e-commerce CX — returns, refunds, exchanges, replacements, and policies — are often the moments that decide whether customers come back. Eli Weiss is VP of Advocacy at Yotpo and previously led CX and retention at brands including OLIPOP and Jones Road Beauty. He also writes the excellent All Things CX and Retention newsletter. Subscribe to Eli’s newsletter: https://www.eliweisss.com/ Chapters: 03:21 — From CX cost center to retention driver 08:00 — The Vent: what CX gets wrong about automation 09:00 — Why the remaining 10% of tickets matter most 13:31 — Faster slop: when AI makes bad CX worse 14:21 — The ripped socks story: policy vs. customer loyalty 16:01 — When AI should hand off to a human 17:12 — Deflection vs. resolution 18:43 — Why retention is mostly product 19:36 — What Reddit and social reveal about CX 24:11 — When CX becomes a safety net for broken systems 29:23 — Why refunds and returns are business tools 36:07 — The future of CX: bots plus exceptional humans 📺 Watch this episode on YouTube: https://youtu.be/bJmKomr28zI Subscribe via email and get new episodes delivered to your inbox: https://yuma.ai/cx-after-hours Follow the hosts: Guillaume Lucissano: https://www.linkedin.com/in/guillaumeluccisano/ Anya Kelly: https://www.linkedin.com/in/anya-kelly/ Follow this episode’s guest: Eli Weiss: https://www.linkedin.com/in/eliweisss/ CX After Hours is the podcast for CX leaders and operators in retail and ecommerce who are in the trenches scaling customer experience to drive real growth. Powered by Yuma AI, the show goes beyond polished talking points to explore the trade-offs, pressure, and decisions that shape whether customers come back, spend more, and stay loyal. Learn more about Yuma AI: https://yuma.ai/

    43 min

About

Retail and ecommerce don’t slow down. Orders stack up. Tickets spike. Dashboards glow red. And somewhere between the queue and the quarterly review, the relationship with the shopper can start to feel…transactional. CX After Hours is a space for CX leaders and operators to step out of the noise. When the day winds down and the metrics stop updating, this is where we exhale. Where we take stock. Where we talk honestly about what it takes to scale customer experience without breaking it - from first impressions (pre-sale) to keeping promises (post-sale), from automation to customer empathy, from firefighting escalations to building systems that actually hold. Hosts Guillaume and Anya are joined by the best in the business to go beyond the highlight reel and into the real work: contact rates, response times, team trade-offs, workflows, handoffs, tough calls. The unglamorous decisions that shape whether customers feel valued by your brand - or forgotten. Because being a CX leader is a pressure job. You’re protecting trust while chasing growth. You’re defending the customer while answering to the board. After hours is where we unpack how leaders actually carry that weight - and reconnect with why they got into this work in the first place: to build experiences that put the customer first, even at scale. CX After Hours is powered by Yuma AI. Find out more at https://yuma.ai/