Cyber Salve

Coalition Technologies
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  • MARKETING

Cyber Salve is a therapeutic podcast for digital ailments. We’re here to ease your online aches and entrepreneurial anxieties, one session at a time. Join our host Jordan Brannon as he helps you diagnose, treat, and move forward from common digital issues with the help of experts and survivors of these ever-evolving challenges. Brought to you by Coalition Technologies, one of the top digital marketing and web design agencies in the world.

  1. APR 28

    Episode 24: The Delirium Caused by Not Knowing Your AI Search Rankings

    Do you know how visible your brand is in AI search? In this episode, Jordan Brannon talks with Patrick Schmid, co-founder of RankScale, to unpack the root causes and offer a remedy to the confusion surrounding LLM rank tracking, AI search visibility, and brand positioning inside generative search platforms. From unclear attribution, volatile prompt responses, and low-click AI Overview queries to query fan-out, audience search behavior, and the tools brands can use to monitor their visibility more accurately.

    40 min

  2. MAR 24

    Episode 23: The Debilitating Hangover Caused by AI Hype Cycles

    Does every AI update make you feel like you’re already falling behind? In this episode, Jordan Brannon unpacks the root causes and offers a remedy to AI hype fatigue and the hangover it creates. From the constant flood of releases, investment-driven hype cycles, and misinformation that distort real business impact to a practical framework for filtering noise, evaluating AI more realistically, and using it in ways that actually drive outcomes.

    22 min

  3. MAR 17

    Episode 22: The Malaise Caused By Chasing Miracle Cures and Snake Oil Solutions

    Is AI in design really a miracle cure, or does it come with side effects that can hurt your brand? In this episode, Jordan Brannon talks with Gustavo Schiochet (Marketing Coordinator) and Jimnah Njue (Marketing Design Team Lead) of Coalition Technologies to unpack the root causes and offer a remedy to overreliance on AI in design and debunk the myth that it replaces human designers. From how AI can save time and unlock creative possibilities, but still introduces quality risks and artifacts, to how to get better outcomes through stronger prompting, clearer inputs, thorough QA, and using the right tools for the right jobs.

    30 min

  4. MAR 10

    Episode 21: The Cost-Cutting Fever Caused by Tech Stack Bloat

    How can brands cut costs without sabotaging their growth? In this episode, Jordan Brannon talks with Joe Fox, President at Growave, to unpack the root causes and offer a remedy to the growing pressure on ecommerce brands to reduce costs while maintaining performance. From chasing efficiency in the age of AI and the dangers of "turning everything off" to practical guidance on where to cut, where to invest, and how reviews and loyalty programs can drive revenue and retention.

    42 min

  5. MAR 4

    Episode 20: The Aches, Pains, and Sense of Isolation From Extended Periods Working Remotely

    Trying to make long-term remote work more structured, productive, and sustainable? In this episode, Jordan Brannon talks with Doug Drenkow, retired member of Coalition Technologies’ Digital Strategy team, to unpack the root causes and offer a remedy to the challenges of long-term remote work, including routines, communication, and the physical strains that come from long stretches at your desk. From how to build a stable remote setup to the importance of better ergonomics, daily movement, staying professional on camera, and building trust through face-to-face communication.

    42 min

  6. FEB 24

    Episode 19: The Temporary Blindness Caused by Retail Taxes

    Are hidden tax liabilities quietly eating away at your margins? In this episode, Jordan Brannon talks with Nate Stohrer, Principal Lead Consultant at Vertex, to unpack the root causes and offer a remedy to the confusion and risks around sales tax responsibilities for retailers and ecommerce brands. From economic nexus laws and retroactive audits catching businesses off guard to how tax technology, automation, and smarter product categorization can prevent costly penalties and protect slim retail margins.

    43 min

  7. FEB 17

    Episode 18: The Insomnia Caused by Manual B2B Commerce Processes

    How do fragmented systems and manual processes hold back B2B ecommerce? In this episode, Jordan Brannon talks with Warren Patterson, CEO and founder of OrderEase to unpack the root causes and offer a remedy to the insomnia caused by disconnected order data, inconsistent pricing, and time-consuming manual workflows in wholesale and retail. From the costly errors, wasted labor, and strained customer relationships created by outdated ordering methods to how digital solutions can streamline workflows, improve margins, and strengthen trading partner connections.

    30 min

  8. FEB 10

    Episode 17: The Chronic Fatigue From Operating Across Marketplaces

    How much growth are you leaving on the table by juggling too many sales channels? In this episode, Jordan Brannon talks with Jessie, Go-to-Market Lead, and Matt, Head of North American Partnerships at ChannelEngine, to unpack the root causes and offer a remedy to the chronic fatigue of running a business across multiple marketplaces. From messy product data, overselling, and lost revenue to AI-powered category mapping, virtual bundling, and profit-boosting marketplace strategies that actually work.

    42 min
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About

Cyber Salve is a therapeutic podcast for digital ailments. We’re here to ease your online aches and entrepreneurial anxieties, one session at a time. Join our host Jordan Brannon as he helps you diagnose, treat, and move forward from common digital issues with the help of experts and survivors of these ever-evolving challenges. Brought to you by Coalition Technologies, one of the top digital marketing and web design agencies in the world.

Information

  • Creator
    Coalition Technologies
  • Years Active
    2025 - 2026
  • Episodes
    24
  • Rating
    Clean
  • Copyright
    © 2025 Coalition Technologies
  • Show Website
    Cyber Salve