D.Coded Podcast

D.coded Podcast
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Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of. Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users. Join us

Episodes

  1. 2D AGO

    The Value of Data in Cycling

    This episode explores the innovative journey of Irene McAleese and Philip McAleese, co-founders of See.Sense, a company transforming cycling safety and urban mobility through smart sensor technology and data insights. Discover how their product evolved from a simple bike light to a data-driven system that enhances city planning, safety, and behavioral change. Chapters 01:47 The Birth of See.Sense and Its Products 04:52 Entrepreneurship Journey and Initial Challenges 07:55 Design-Centric Approach and User Feedback 11:04 Evolution of the Product and Data Utilization 23:54 Enhancing Cyclist Safety Through Data 28:40 Navigating Data Challenges with Cities 34:27 Behavior Change and Cycling Initiatives 49:42 The Evolution of See.Sense and Co-Creation Resources See.Sense Official Website - https://seesense.cc LinkedIn - https://www.linkedin.com/in/irenemcaleese/ LinkedIn - https://www.linkedin.com/in/philipmcaleese/ Captions are AI generated

    54 min

  2. APR 8

    Episode 8: Bridging Anthropology & Design

    In today’s rapidly evolving technological landscape, the role of anthropology in design is more vital than ever. As AI and data-driven methodologies expand, understanding the human behind the data remains a cornerstone for impactful innovation. This post unpacks the insights from a compelling discussion involving social anthropologist and design researcher, Dr. Caitlin Robinson, who shares how blending anthropology and design can create richer, more ethical, and human-centered outcomes. Whether you’re a designer, researcher, or curious professional, this exploration clarifies how ethnographic methods, synthetic personas, and AI partnership can transform how we understand and serve people in digital and physical spaces. Let’s dive into the key ideas that bridge social insights, innovative design, and responsible technology. Chapters 02:29 The Role of Anthropology in Design 05:39 Ethnography and Its Application in Design 08:27 The Transition from Anthropology to Design 11:22 Integrating Technology with Ethnographic Methods 14:20 Balancing Data and Empathy in Design 17:18 The Future of Design Thinking with AI 21:34 The Role of Human Insight in AI Innovation 24:13 Understanding Synthetic Personas 27:25 The Intersection of Design and Behavioral Science 29:53 The Value of Design in Complex Systems 37:01 Engaging Clients in the Design Process   Resources Caitlin Robinson's LinkedIn - https://www.linkedin.com/in/cpdrobinson/ Daniel Kahneman's Thinking, Fast and Slow Book

    42 min

  3. MAR 25

    Episode 7: Creative Technology & Nature

    In this episode, Jude Pullen, an award-winning creative technologist, explores the intersection of AI, ethics, sustainable design, and innovative problem-solving. Discover how design mindset shapes AI applications, the importance of local data processing, and the potential for inclusive design to create societal impact. Chapters 03:20 Exploring the Intersection of Design, creativity and AI 08:41 The Role of AI in Sustainable Packaging Solutions 14:52 Data Challenges in AI Implementation 19:46 Balancing Profit, Planet, and People in AI Usage 26:23 Public Perception and Responsibility in AI Adoption 29:32 Navigating AI's Role in Society 34:01 Understanding Provenance in AI and Nature 39:54 The Intersection of Nature and Technology 46:07 Data, Knowledge, and Geopolitics 49:50 Designing for Individuals: The Case of Josh 01:00:42 The Business Case for Inclusive Design Resources Big Life Fix (BBC) - https://www.judepullen.com/big-life-fix Jude Pullen - https://www.linkedin.com/in/judepullen/ River Clay Project - https://www.youtube.com/watch?v=LKn0FKbi_Ig Yuval Noah Harari - Sapiens (book) - https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316117

    1h 4m

  4. MAR 11

    Episode 6: Design | Regenerative Imagination

    In this episode, we explore the concept of regenerative imagination in design with Professor Delfina Van Ditmar, discussing the ecological challenges we face and the paradigm shifts needed in design practices. Delfina shares practical examples of regenerative practices, emphasising the importance of moving beyond sustainability to actively restore health to our ecosystems. The conversation also delves into the role of imagination in design, the barriers to innovation, and the need for new business models that support regenerative practices.Links to companies mentioned in the episode  CoFarm app  Ponda  Shellworks  Chapters 02:59 Ecological Challenges and the Need for Paradigm Shifts 06:39 Understanding the Anthropocene and Systemic Change 09:41 Practical Examples of Regenerative Agriculture 16:57 The Broader Impact of Regenerative Design 21:56 The Role of Regenerative Imagination in Design 26:03 Barriers to Regenerative Innovation 30:31 Navigating Economic Sustainability in Regenerative Startups 38:18 The Future of Design and Business ModelsCaptions generated by AI

    49 min

  5. FEB 28

    Episode 5: Data-Driven Entrepreneurship

    In this episode, Saeema and Melisa engage with Dr. Sam Bailey, an innovator in the field of design and technology. They explore the intersection of invention and entrepreneurship, focusing on Sam's products like Pippa, a fire prevention device, and Yo-go, an electric vehicle aimed at reducing carbon emissions. The conversation delves into the challenges of creating markets for innovative products, the importance of data-driven design, and the necessity of understanding user needs. Sam shares insights from his experiences, including pitching at Dragon's Den, the significance of marketing and the lessons learned from real-world testing and investment strategies. Chapters 02:16 Sam Bailey's Background and Innovations 03:04 The Development of Pippa: A Fire Prevention Device 09:39 Creating a Market for New Technologies 17:03 Introducing Yo-go: A Sustainable Urban Vehicle 20:24 Product Development and User Testing 26:37 Public Reception and User Experience 30:24 Challenges and Vandalism 31:24 Societal Acceptance and Market Creation 37:04 Insights from Dragon's Den 43:07 Marketing and Product Development Strategies

    46 min

  6. FEB 11

    Episode 4: Lipstick on the pig & project love

    In this conversation, Melisa, Saeema, and Clive explore the evolving landscape of design, focusing on the concept of 'redesigning thinking' as a new methodology that extends beyond traditional design thinking. They discuss the importance of service design, the impact of digital technologies and AI on design practices, and the significance of empathy in creating meaningful design solutions. Clive shares insights from his Project Love initiative, emphasizing the role of design in fostering love and empathy in society. The conversation concludes with key takeaways on the value of design and the need for designers to assert their role in shaping the future.

    45 min

  7. JAN 28

    Episode 3: Designing for our Planet

    Summary Saeema & Melisa explore designing for the planet with guest Rachel Bronstein, Design Council. She describes the Skills for Planet Movement and the Design Council's ambition to upskill a million designers. They explore the importance of embedding green design skills in education, the co-creation process of the Skills for Planet Blueprint, and the challenges faced in industry adoption. The conversation also touches on the needs beyond skills to make change. How can we ensure the needs of industry are met? The need for policy support and the importance of building a movement to empower designers to create positive change for the planet. Keywords: design, sustainability, green skills, education, design council, skills for planet, environmental impact, design innovation, systems thinking, design for planet Takeaways Design has evolved from industrial focus to addressing environmental challenges.The Skills for Planet Movement aims to upskill 1 million designers by 2030.There is a significant skills gap in green design skills among designers.Co-creation with industry leaders is essential for developing relevant skills.Embedding green skills in education is crucial for future designers.Policy changes are needed to support sustainability in design education.Industry adoption of green skills faces challenges due to competing priorities.A narrative connecting sustainability and profit is necessary for industry buy-in.Tools and processes must accompany skills development for effective implementation.Designers have the power to influence positive environmental outcomes.Chapters 00:00 The Evolution of Design and Its Responsibilities 09:00 Green Skills for Designers: The Skills for Planet Movement 17:28 Embedding Green Skills in Education and Industry 26:26 Bridging the Gap: Profit and Sustainability in Design 28:30 The Role of Design in the Green Transition 29:54 Policy and Advocacy in Design 30:50 Exploring Vocational Levels and Design Education 32:32 Building the Skills for Planet Movement 33:35 Upskilling Designers for a Sustainable Future 39:46 Understanding Regenerative Design 44:13 The Need for Tools in Sustainable Design 46:29 AI and Its Relationship with Design for Planet

    53 min

  8. JAN 14

    Episode 2: Design Beyond Products

    In this episode, we challenge the traditional notions of design and discuss how the world of products is evolving beyond the physical. From apps to behavioural shifts, design can take many forms. What do you think the future of products looks like? Let’s hear your ideas! #FutureOfDesign #ProductEvolution #DigitalDesign #InnovativeThinking #Podcast #DesignCommunity #AI #Sustainability #UserBehavior

    43 min
  9. Why Design Matters: An Introduction

    12/09/2025

    Why Design Matters: An Introduction

    In this inaugural episode of 'Decoded', hosts Melisa Leñero and Prof Saeema Ahmed-Kristensen explore the evolving landscape of design amidst rapid technological and societal changes. They discuss the complexities of the term 'design', the responsibilities of designers in addressing wicked problems, and the importance of a mindset that embraces ambiguity. The conversation also touches on the future of design, including the integration of AI and biomaterials, and the necessity for collaboration across disciplines to tackle pressing global challenges. Music by Alé Prada

    33 min
  • 9 Episodes

About

Welcome to Dcoded, the podcast that decodes the design, technology, and experiences shaping our world and planet. Melisa Lenero and Prof Saeema Ahmed-Kristensen explore the systems, behaviours, and technologies influencing how we live, work, and connect — from human interactions to the ecosystems we are part of. Each episode is a conversation with technologists, designers, entrepreneurs, and everyday users. Join us

Information

  • Creator
    D.coded Podcast
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © D.coded Podcast
  • Show Website
    D.Coded Podcast