d.MB‪A‬ d.MBA

This is our first ever Guestimation Challenge!
It’s a game in which we try to make fast estimations with very little data. For example, estimate how many miles of highway does the US have? Players can only use a calculator, pen, and paper to come as close to the correct number as possible. Without the use of their computer or additional resources.

We recently hosted a webinar Prototyping with Numbers. In this episode, we share an audio snippet of the first part of that webinar, where Alen explains how to create numerical prototypes to uncover the viability and feasibility risks of design concepts.

You can access a video recording of this webinar here
https://d.mba/webinar-prototyping-with-numbers

www.d.mba

In this special episode, Alen shares his latest essay on the dilemma between business and design. Many designers are afraid that business literacy will lead them to compromise their values and principles.

Alen shares why this is a false dilemma and why in reality the relationship between the two is actually synergistic!

www.d.mba/podcast/business-savvy-vs-design-values

In the latest Business Design Jam, Alen is joined by two d.MBA mentors, Jo Roberts (Lead business designer at Designit) and Andreea Strachină (business designer expert at PWC IXDS). They talked about:
- circular business models and how to apply them to service businesses,
- how to apply outcome-based pricing to different industries,
- and how Away founders built a billion-dollar startup by redesigning the arena’s value chain.

www.d.mba

Competitor research is important. It helps us learn about our competitors so we can make better decisions. Decisions that lead to more value created for our customers and our organization.

However, when we think about our competitors, we are all making a fundamental logical mistake. We mistake our direct competitors with our only competitors.

In this Mini MBA episode, Franz and Alen sit down to talk about the concept of Competitive Arenas and how designers can use it in their work.

In the new Business Design Jam, Alen and Franz, discuss the latest business design stories:

- how a Michelin 3-star restaurant is not only surviving but even thriving during the coronavirus lockdown,
- how Universal Studios pioneered a new way to premier movies,
- and how Airbnb forgot that it is servicing two groups of customers.

www.beyondusers.com/podcast