DAM Right

AVP

Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a mission to make digital asset management less 'ugh' and more 'ah-ha!' This isn't just another tech talk; it's a celebration of the stories, strategies, and folks that breath life and meaning into DAM operations. Whether you're knee-deep in digital assets or just DAM curious, Chris, the AVP team, and a lineup of amazing guests are here to enlighten, empathize, entertain, and inspire every second and fourth Thursday. Dive into a mix of interviews, AMAs, case studies, and those all-important behind-the-scenes stories that'll give you the inside scoop on how to make the most of your digital assets. So, grab your headphones, pull up a seat, and join us as we unpack the magic and mayhem of managing digital assets.

  1. DAM Deep Dive: Aprimo

    JAN 22

    DAM Deep Dive: Aprimo

    In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside Aprimo, a long-established DAM platform with deep roots in enterprise marketing. Joining Chris are Erik Huddleston (CEO), Kevin Souers (Chief Product & Technology Officer), and Nick Tomassetti (Vice President of Sales). Together, they unpack how Aprimo has evolved over time, how organizations are navigating DAM at scale today, and what and what it means to move from experimenting to operationalizing agentic AI within DAM. Together, they explore: Aprimo’s origins and evolution, and how content operations became central to its platform strategyHow enterprise organizations think about DAM, AI, and content orchestrationCustomer profiles, success patterns, and common barriers to DAM adoptionThe role of AI as foundational infrastructure rather than a bolt-on featureLeadership perspectives on culture, people development, and long-term value creation Guest Info: Erik Huddleston – CEO, Aprimo - https://www.linkedin.com/in/ehuddleston/ Kevin Souers – Chief Product & Technology Officer, Aprimo - https://www.linkedin.com/in/kevin-souers/ Nick Tomassetti – Senior Vice President of Sales, Aprimo - https://www.linkedin.com/in/nick-tomassetti-1898028/ Resources mentioned in this episode: Aprimo – https://www.aprimo.com/DAM Selection Masterclass – https://bit.ly/yourdamchoiceC2PA (Coalition for Content Provenance and Authenticity) - https://c2pa.org/Gartner 2025 DAM Magic Quadrant - https://go.aprimo.com/reports/gartner-dam-magic-quadrantAVP – https://www.weareavp.com/DAM Right Soundtrack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=1780631a0ed14013 Engage: 🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice 🔗 Follow me on LinkedIn: https://www.linkedin.com/in/clacinak

    1h 27m
  2. What 2025 Taught Us About Getting DAM Right in 2026

    12/22/2025

    What 2025 Taught Us About Getting DAM Right in 2026

    The AVP team takes lessons learned from 2025 and digs into what it really takes to get DAM right as organizations head into 2026. Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Amy Rudersdorf, and Shawn Averkamp for a candid, pragmatic conversation about the priorities, pitfalls, and decisions that will shape DAM programs in the year ahead. This episode focuses on the lessons that emerged from real-world work across DAM selection, implementation, migrations, AI experimentation, governance, integrations, change management, and more, and how those lessons should inform what organizations do next. The team explores the growing gap between platform capabilities and organizational readiness, the rise of DAM-adjacent tools, why integrations and automation continue to challenge teams, and how AI is forcing a renewed focus on fundamentals like metadata, permissions, and stewardship. They also tackle big questions that will carry well beyond 2026: Is DAM evolving or being redefined? Are organizations moving too fast or not fast enough? And what conversations still need more attention inside the DAM community? If you manage, select, govern, or depend on a DAM platform, this episode is designed to help you move forward with clearer priorities, better questions, and a more realistic view of what success actually requires. 👉 Subscribe for more DAM Right conversations that focus on practical insight, not hype, as the DAM landscape continues to evolve. Guest Info: Kara Van Malssen – Partner and Managing Director, AVP https://www.linkedin.com/in/kvanmalssen/ John Horodyski – Managing Director, Strategic Client Growth, AVP https://www.linkedin.com/in/johnhorodyski/ Amy Rudersdorf – Director of Consulting Operations, AVP https://www.linkedin.com/in/amyrudersdorf/ Shawn Averkamp – Director of R&D Services, AVP https://www.linkedin.com/in/shawnaverkamp/ Resources mentioned in this episode: DAM Good Advice Newsletter (Subscribe to get updated when the 2026 DAM Trends Survey Report is published) https://www.weareavp.com/damgoodadvice Interline DPC 2026 Report https://bit.ly/interlinedpc2026 C2PA https://c2pa.org/ EU Artificial Intelligence Act https://artificialintelligenceact.eu/ Engage: 📰 Subscribe to DAM Good Advice at https://www.weareavp.com/damgoodadvice 🆓 Access free DAM resources at https://www.weareavp.com/free-resources/ 🔗 Connect with Chris on LinkedIn: https://linkedin.com/in/clacinak

    50 min
  3. OnDAM Paris 2025 Conference Recap

    12/03/2025

    OnDAM Paris 2025 Conference Recap

    The AVP team is back with another field report straight from Paris. Host Chris Lacinak is joined once again by our globetrotting DAM correspondent, John Horodyski, who just returned from the OnDAM 2025 Conference in France. And he’s giving us the full download. From gorgeous venues and natural light, to discussions on AI legislation, provenance, trust, authenticity, 3D workflows, DAM governance, and yes… even hip hop dancers. This episode dives deep into what made OnDAM one of the most energized DAM gatherings this year. If you’re curious how the European DAM community is thinking, what’s trending, and what’s coming next in 2026, this conversation will bring you right into the room. 👉 Subscribe for more DAM Right conversations that explore the people, culture, and ideas driving the future of Digital Asset Management. Guest Info: John Horodyski - Managing Director, Strategic Client Growth, AVP – https://www.linkedin.com/in/johnhorodyski/ Resources mentioned in this episode: OnDAM Conference - https://www.ondamparis.com/ Activo - https://www.activo-consulting.com/ C2PA - https://c2pa.org EU Artificial Intelligence Act - https://artificialintelligenceact.eu/ Transparency and Frontier Artificial Intelligence Act - https://www.gov.ca.gov/2025/09/29/governor-newsom-signs-sb-53-advancing-californias-world-leading-artificial-intelligence-industry/ California AI Transparency Act https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240SB942 AVP Free DAM Selection Masterclass - https://bit.ly/yourdamchoice Engage: 📅 Find us at upcoming events online and in-person at https://www.weareavp.com/avp-events/ 🆓 Get amazing free DAM resources at https://www.weareavp.com/free-resources/ 🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    32 min
  4. DAM NY 2025 Conference Recap

    10/21/2025

    DAM NY 2025 Conference Recap

    The AVP team just got back from Henry Stewart DAM NY 2025, and we’re unpacking it all — live, unfiltered, and together. Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Pamela Vizner, Jason Ulsh, and Brian Courtney for a roundtable recap of the biggest themes, surprises, and hot takes from this year’s conference. From AI hype vs. reality, to governance gaps, to why “DAM is a human endeavor,” the team breaks down what stood out most — and what’s coming next for the DAM community. If you missed the event (or just want to hear what your peers really thought), this candid, high-energy conversation will bring you up to speed. 🎧 Listen for insights, laughs, and a few spicy predictions about the future of the DAMosphere. Guest Info: Kara Van Malssen – Partner and Managing Director, AVP – https://www.linkedin.com/in/kvanmalssen/ John Horodyski - Managing Director, Strategic Client Growth, AVP – https://www.linkedin.com/in/johnhorodyski/ Pamela Vizner - Associate Director, AVP – https://www.linkedin.com/in/pamela-v%C3%ADzner-oyarce-a1085518/ Jason Ulsh - DAM Solutions Architect, AVP - https://www.weareavp.com/team/jason-ulsh/ Brian Courtney - Senior Consultant, AVP - https://www.linkedin.com/in/bg-courtney-bb9374/ Resources mentioned in this episode: Henry Stewart 2025 DAM NY Conference - https://www.henrystewartconferences.com/events/dam-new-york-2025C2PA (Coalition for Content Provenance and Authenticity) – https://c2pa.orgDAM Right Spotify Playlist - https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=53fcb86bfbf14f85 Engage: 📅 Find us at upcoming events online and in-person at https://www.weareavp.com/avp-events/ 🆓 Get amazing free DAM resources at https://www.weareavp.com/free-resources/ 🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    46 min
  5. DAM Deep Dive: Orange Logic

    10/10/2025

    DAM Deep Dive: Orange Logic

    In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Orange Logic, a long-standing player in the DAM space that has experienced remarkable growth over the past several years. Joining Chris are Misti Vogt (Chief of Staff & Head of Customer Success), Jim Cavedo (Vice President of Solutions), and Brad Pearson (Senior Vice President of Product). Together, they explore Orange Logic’s origins, evolution, and perspectives on what makes a DAM platform adaptable, scalable, and future-ready. Together, they explore: The origins of Orange Logic and how a photographer’s side project became an enterprise DAM platform.Customer success patterns, use cases, and lessons from organizations managing petabytes of content.How Orange Logic defines adaptability and what differentiates its approach to DAM adoption.The company’s technical foundations, product philosophy, and roadmap for AI and autonomous DAM.Industry challenges, DAM adoption trends, and what the next era of DAM might look like.Personal insights on leadership, culture, and the mantra behind “Be Orange.” Guest Info: Misti Vogt – Chief of Staff & Head of Customer Success, Orange Logic – https://www.linkedin.com/in/mistivogt/ Jim Cavedo – Vice President of Solutions, Orange Logic – https://www.linkedin.com/in/jimcavedo/ Brad Pearson – Senior Vice President of Product, Orange Logic – https://www.linkedin.com/in/bradtpearson/ Resources mentioned in this episode: Orange Logic – https://www.orangelogic.com/DAM Selection Masterclass – https://bit.ly/yourdamchoiceC2PA – https://c2pa.org/AVP – https://www.weareavp.com/DAM Right Soundtraack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=b740229561b34318 Engage: 🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice 🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    1h 34m
  6. DAM Deep Dive: Frontify

    09/25/2025

    DAM Deep Dive: Frontify

    In this inaugural episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Frontify. Joining Chris are Roger Dudler, Founder and CEO of Frontify, and Thomas Meichtry, Director of U.S. Sales, who share their unique perspectives on the company’s origins, culture, customer successes, and vision for the future of DAM. Together, they explore: The founding story of Frontify and how it evolved from a designer-developer workflow tool to a global brand management platform.The role of culture, product obsession, and “scrappiness” in shaping the company.Customer stories from Bosch, Lufthansa, and Uber that highlight measurable impact at scale.Common pain points DAM buyers face today and how Frontify addresses them.Technical differentiators like Frontify’s SDK, developer-friendly extensibility, and new automation capabilities.Industry insights on DAM adoption, procurement best practices, and what the next 3–5 years may hold for the DAM space. Guest Info: Roger Dudler – Founder & CEO, Frontify – LinkedIn: https://www.linkedin.com/in/rogerdudler/Thomas Meichtry – Director of U.S. Sales, Frontify – LinkedIn: https://www.linkedin.com/in/thomas-meichtry-9248a2b7/Frontify: https://www.frontify.com Resources mentioned in this episode: DAM Selection Guide – https://bit.ly/yourdamchoiceDAM Selection Webinar – https://bit.ly/selectingyournextdamBosch Case Study – https://www.frontify.com/customers/boschLufthansa Case Study – https://www.frontify.com/customers/lufthansaUber Case Study – https://www.frontify.com/customers/uberMercedes Case Study – https://www.frontify.com/customers/mercedesFrontify Developer Portal & SDK – https://developer.frontify.comFrontify Paradigms Conference – https://paradigms.ion8n – https://n8n.ioMake – https://www.make.comTray – https://tray.ioElevenLabs – https://elevenlabs.ioCursor – https://cursor.sh Engage: 📣 Register for Selecting Your Next DAM: A Step-by-Step Webinar on October 7th. https://bit.ly/selectingyournextdam 🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice 🔗...

    1h 34m
  7. Ask Me Anything: Governance

    03/13/2025

    Ask Me Anything: Governance

    This episode of the DAM Right Podcast features an Ask Me Anything (AMA) session on DAM governance with industry experts Kara Van Malssen and John Horodyski from AVP. The discussion covers the fundamental principles, challenges, and best practices for implementing and maintaining effective governance in Digital Asset Management (DAM) systems. Guest Info: - Kara Van Malssen LinkedIn - https://www.linkedin.com/in/kvanmalssen/  Bio - https://www.weareavp.com/team/kara-van-malssen/ - John Horodyski LinkedIn - https://www.linkedin.com/in/johnhorodyski/ Bio - https://www.weareavp.com/team/john-horodyski/ Digital Asset Symposium Info: - DAM in GLAM event - http://digitalassetsymposium.com  - Aprimo - https://www.aprimo.com/  - Allied Vaughn - https://www.alliedvaughn.com/ - Acquia - https://www.acquia.com/products/acquia-dam  - Iron Mountain - https://www.ironmountain.com/  - Aviary - https://www.aviaryplatform.com/ - NBCUniversal - https://www.universalstudioslot.com/post-production  Resources mentioned in this episode: - Managing Chaos: Digital Governance by Design – Lisa Welchman https://www.amazon.com/Managing-Chaos-Digital-Governance-Design/dp/1933820828  - Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success – Robert S. Seiner - https://www.amazon.com/Non-Invasive-Data-Governance-Resistance-Success/dp/1634620726  - European Accessibility Act (EAA) - https://commission.europa.eu/strategy-and-policy/policies/justice-and-fundamental-rights/disability/union-equality-strategy-rights-persons-disabilities-2021-2030/european-accessibility-act_en  Engage: 📣 Join us at DAM in GLAM on May 7th in NYC at MOMA. Find out more and register at https://digitalassetsymposium.com 🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources 👍 Like, Subscribe, and follow on your platform of choice. 🔗 Follow me on LinkedIn athttps://linkedin.com/in/clacinak

    56 min

  8. 02/27/2025

    DAM 2025 Forecast

    In this episode host Chris Lacinak joins Misti Vogt and Brian McLaughlin from Orange Logic to offer a 2025 DAM Forecast. They explore key trends shaping the future of Digital Asset Management (DAM), including connected DAM, adaptive DAM, and autonomous DAM with some veers into sustainability, content authenticity, user adoption and more. The episode provides insights into how organizations can future-proof their DAM strategies for greater efficiency and competitive advantage.   Guest Info: Misti Vogt - Chief of Staff and Head of Customer Success, Orange Logic -https://www.linkedin.com/in/mistivogt/Brian McLaughlin - CEO, Orange Logic - https://www.linkedin.com/in/brian-mclaughlin-540613/Orange Logic - https://orangelogic.com Resources mentioned in this episode: DAM Strategy Canvas -https://lp.weareavp.com/avp-dam-strategy-canvasHow to make the case for a new DAM investment -https://www.orangelogic.com/blog/how-digital-asset-managers-can-make-the-case-for-a-new-dam-investmentContent Authenticity Initiative -https://contentauthenticity.org/C2PA - https://c2pa.org/DAM and Carbon Footprint Control: Less Clutter, More Impact -https://www.cmswire.com/digital-asset-management/dam-and-carbon-footprint-control-less-clutter-more-impact/Digital Asset Symposium: DAM in GLAM -http://digitalassetsymposium.org/ Engage: 📣 Join us at DAM in GLAM on May 7th in NYC at MOMA. Find out more and register at https://digitalassetsymposium.com 🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources 💡 Download great DAM resources from Orange Logic at https://www.orangelogic.com/digital-asset-management-guides 🔗 Follow me on LinkedIn athttps://linkedin.com/in/clacinak

    1 hr
See All (23)

Trailer

5
out of 5
16 Ratings

About

Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a mission to make digital asset management less 'ugh' and more 'ah-ha!' This isn't just another tech talk; it's a celebration of the stories, strategies, and folks that breath life and meaning into DAM operations. Whether you're knee-deep in digital assets or just DAM curious, Chris, the AVP team, and a lineup of amazing guests are here to enlighten, empathize, entertain, and inspire every second and fourth Thursday. Dive into a mix of interviews, AMAs, case studies, and those all-important behind-the-scenes stories that'll give you the inside scoop on how to make the most of your digital assets. So, grab your headphones, pull up a seat, and join us as we unpack the magic and mayhem of managing digital assets.

Information

  • Creator
    AVP
  • Years Active
    2024 - 2026
  • Episodes
    23
  • Rating
    Clean
  • Copyright
    © Copyright 2026 AVP
  • Show Website
    DAM Right

You Might Also Like