Damage Control

TheBestReputation
  • 5,0 (1)
  • Marketing
  • Tous les mois

The Damage Control Podcast from TheBestReputation is a conversational, practical show where the hosts (including Chris Hinman & Tim Chachibaia) break down how modern reputation threats actually spread online and what to do about them—from branded search and “ORM vs. SEO” strategy to real-world crisis scenarios where a single post, review, or headline can shape perception fast. Episodes lean into actionable education: how reputation work differs from cookie-cutter marketing, what separates capable agencies from limited ones, and how platforms like Reddit and misinformation cycles can distort “truth” into something that still damages a person or company.

Épisodes

  1. Damage Control Podcast - EPISODE 6 — Marketing & SEO

    22 mai

    Damage Control Podcast - EPISODE 6 — Marketing & SEO

    Most businesses don’t think about reputation until something goes wrong. But the strongest brands are not waiting for a crisis. They are building trust, visibility, and authority before they ever need damage control. In this episode of Damage Control, Rory Connolly sits down with Tim Chachibaia to break down what it actually takes to market an online reputation management firm in 2026. They cover why ORM is one of the hardest services to sell, how TBR builds trust before a client ever signs, and why SEO, media, AI search, and reputation management are now part of the same conversation. We also get into: Marketing an invisible service Why reputation management has an industry trust problem The channels that actually drive leads Where most ORM firms waste their budget Why SEO and ORM are inseparable How AI Overviews, GEO, and llms.txt are changing discovery Where AIOverview.com fits into TBR’s marketing engine Why competitors keep copying TBR What business owners should do before spending money on ORM The future of reputation management is not just about what ranks on Google. It is about what people, search engines, and AI systems believe about you before you ever get a chance to explain yourself. 👉 Learn more: https://thebestreputation.com 👉 Contact us: https://thebestreputation.com/contact/ #onlinereputationmanagement #reputationmanagement #seo #aisearch #aireputationmanagement #digitalmarketing #brandreputation #personalbranding

    36 min
  2. Damage Control Podcast - EPISODE 5 — AI Reputation Management

    17 avr.

    Damage Control Podcast - EPISODE 5 — AI Reputation Management

    People aren't just Googling your brand anymore. They're asking AI directly. And AI doesn't give you a list of links. It gives one answer. Its answer. In this episode of Damage Control, Tim Chachibaia breaks down AI reputation management: what it actually is, how it's different from traditional ORM, and why most brands are completely unprepared for it. Your reputation is no longer just what ranks. It's what AI summarizes. The data backs it up: McKinsey research shows roughly 50% of consumers are actively using AI-powered search tools to make buying decisions Gartner found that 53% of consumers don't fully trust AI search results, yet the majority still use them to evaluate brands and products We also cover: -How AIOverview.com helps you see what AI actually thinks about you -AI search vs traditional search and why the difference matters -Whether AI can replace an ORM agency (it can't) -The rise of AI-generated false content and what to do about it -Why your llms.txt file matters more than you think -If AI is shaping first impressions before anyone visits your website, you need to know what it's saying. 👉 Learn more: https://thebestreputation.com 👉 See how AI sees you: https://aioverview.com 👉 Contact us: https://thebestreputation.com/contact/ #onlinereputationmanagement #reputationmanagement #seo #aisearch #personalbranding #aireputationmanagement #damagecontrol #orm

    29 min
  3. Damage Control Podcast - EPISODE 4 — Who Gets ORM Services?

    30 mars

    Damage Control Podcast - EPISODE 4 — Who Gets ORM Services?

    Most people don’t understand who actually needs reputation management… and who doesn’t. In this episode of Damage Control, Tim Chachibaia and Rory Connolly break down how ORM actually works — from choosing the right clients to navigating the ethical gray areas behind the scenes. Not everyone deserves a second chance online… but many people do. The data backs it up: Research from the Brennan Center for Justice shows a criminal record can reduce earnings by up to 52%, with long-term impact - https://www.brennancenter.org/our-work/research-reports/conviction-imprisonment-and-lost-earnings-how-involvement-criminal Pew Research Center highlights how digital platforms shape perception and behavior at scale - https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok We also cover: Good vs bad leads Misconceptions about ORM How one mistake can follow someone for years The reality of rebuilding after a conviction If you want to understand how reputation really works today — this is it. 👉 Learn more: https://thebestreputation.com 👉 Contact us: https://thebestreputation.com/contact/ #onlinereputationmanagement #reputationmanagement #seo #aisearch #personalbranding

    27 min
  4. Damage Control Podcast - EPISODE 3 — Competitors & Dangers of False Promises

    27 févr.

    Damage Control Podcast - EPISODE 3 — Competitors & Dangers of False Promises

    In Episode 3 of Damage Control, Tim Chachibaia and Chris Hinman catch up on what’s happening behind the scenes at TheBestReputation, tease the AI-focused projects we’re building to help people control how they show up in modern search and AI answers, and then get real about one of the biggest reputation levers for any business: online reviews. We talk about how reviews influence buying decisions, why “guaranteed removals” are usually a red flag, and the shady shortcuts some ORM companies use when they’re chasing a quick buck instead of real ROI. We also break down why TBR’s cancel-anytime model matters, how it keeps us accountable, and how to set realistic expectations so you’re not getting sold a fantasy. 👉 Learn more: www.TheBestReputation.com 👉 Follow us everywhere: Facebook: facebook.com/bestreputation Twitter/X: twitter.com/TheBestReps Instagram: instagram.com/thebestreputation LinkedIn: linkedin.com/company/thebestreputation 👇 Resources mentioned in this episode: How online reviews influence sales (Northwestern Medill Spiegel Research Center): https://spiegel.medill.northwestern.edu/how-online-reviews-influence-sales/ #reputationmanagement #onlinereputationmanagement #brandreputation #reviewmanagement #onlinereviews #reputationrepair #businessreputation #fixgooglesearchresults #removenegativenews #cleanupreputation #publicrelations #seo #marketing #entrepreneurship #DamageControlPodcast #ORM #SEO #AIsearch #reviews

    36 min
  5. Damage Control Podcast - EPISODE 2 — Misinformation & Reddit

    16 févr.

    Damage Control Podcast - EPISODE 2 — Misinformation & Reddit

    In Episode 2 of Damage Control, Tim Chachibaia and Chris Hinman dive into how misinformation spreads online, why Reddit has become a major reputation risk for brands, and what you should watch for when hiring a reputation management agency. We break down the difference between agencies that can truly move the needle vs. teams that are limited in what they can actually do — plus why the term “reputation management” gets thrown around so loosely online. In this episode: What to look for when you’re searching for reputation management help The real giveaways between a strong agency vs. a limited one Is “reputation management” becoming an overused buzzword? Who are the top reputation management companies (and what actually makes them “top”)? The world of fake news, misleading headlines, and sensationalized “almost true” stories Why emotional exaggeration wins online (and how AI has amplified it) How misinformation impacts real people and real businesses The “dire wolf” headline problem: when a story is technically true… but wildly misleading Can you remove content from Reddit? (Yes — but not always) Why Reddit is becoming more problematic for companies worldwide Should businesses engage with negative subreddit threads? (Usually no — here’s why) How to be a smarter reader online (without getting political) Misinformation isn’t limited to one “side.” The bigger issue is incentives: platforms reward content that triggers emotion, clicks, and outrage. We talk about practical ways to sanity-check what you’re reading and where to look for more balanced context. Why we’re doing this podcast This isn’t just marketing (though podcasts are a powerful SEO angle). It’s also a way to show the human side of this work — real people behind the operation who care about outcomes, not hype. In 2026, being genuine matters more than ever. If your online reputation is hurting your brand, career, or future opportunities — we can help you take control. 👉 Learn more: www.TheBestReputation.com 👉 Follow us everywhere: Facebook: facebook.com/bestreputation Twitter/X: twitter.com/TheBestReps Instagram: instagram.com/thebestreputation LinkedIn: linkedin.com/company/thebestreputation #reputationmanagement #onlinereputationmanagement #brandreputation #seoreputationmanagement #removenegativenews #fixgooglesearchresults #reputationrepair #businessreputation #deletebadpress #lawfirmreputation #cleanupreputation #onlinebrandprotection #publicrelations #seo #marketing #entrepreneurship #google #DamageControlPodcast #ORM #SEO #AIsearch #reddit

    26 min
  6. Damage Control Podcast - EPISODE 1 — “Why ORM Is the New SEO”

    16 févr.

    Damage Control Podcast - EPISODE 1 — “Why ORM Is the New SEO”

    Tim Chachibaia and Chris Hinman Discuss how ORM is the new face of SEO. Thank you for watching! If your online reputation is hurting your brand, career, or future opportunities — we can help you take control. 👉 Learn more: www.TheBestReputation.com 👉 Follow us everywhere: Facebook: facebook.com/bestreputation Twitter/X: twitter.com/TheBestReps Instagram: instagram.com/thebestreputation LinkedIn: linkedin.com/company/thebestreputation #reputationmanagement #onlinereputationmanagement #brandreputation #seoreputationmanagement #removenegativenews #fixgooglesearchresults #reputationrepair #businessreputation #deletebadpress #inc5000 #lawfirmreputation #cleanupreputation #onlinebrandprotection #bestreputation #publicrelationsvsseo #googlesearchsuppression #topreputationcompany #seobrandrepair #negativepressremoval #digitalreputation #branding #seo #pr #marketing #businesstips #entrepreneurship #google

    21 min
  • 6 épisodes

À propos

The Damage Control Podcast from TheBestReputation is a conversational, practical show where the hosts (including Chris Hinman & Tim Chachibaia) break down how modern reputation threats actually spread online and what to do about them—from branded search and “ORM vs. SEO” strategy to real-world crisis scenarios where a single post, review, or headline can shape perception fast. Episodes lean into actionable education: how reputation work differs from cookie-cutter marketing, what separates capable agencies from limited ones, and how platforms like Reddit and misinformation cycles can distort “truth” into something that still damages a person or company.

Informations

  • Création
    TheBestReputation
  • Années d’activité
    2 k
  • Épisodes
    6
  • Site web de l’émission
    Damage Control