16 episodes

The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as Nick Taylor of Lippe Taylor sits down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Each week he and his guests will bring you relevant discussions and bite-sized insights on the topics driving shifts in marketing, advertising, social media, influencer marketing, technology and consumer buying behavior as well as insights into the creative processes and best practices of marketing superstars.

Damn Good Brands Lippe Taylor

    • Marketing

The world of brand and agency marketing is constantly changing. The best way to keep up? Listen in as Nick Taylor of Lippe Taylor sits down with marketers, makers, brand executives, agency veterans, technologists, friends and key voices of innovation in the marketing ecosystem. Each week he and his guests will bring you relevant discussions and bite-sized insights on the topics driving shifts in marketing, advertising, social media, influencer marketing, technology and consumer buying behavior as well as insights into the creative processes and best practices of marketing superstars.

    Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR [Episode 16]

    Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR [Episode 16]

    “PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”

    • 30 min
    Benton Crane on The Squatty Potty Unicorn and Engineering Virality with Humor [Episode 15]

    Benton Crane on The Squatty Potty Unicorn and Engineering Virality with Humor [Episode 15]

    “We found it’s much easier to teach a comedian how to sell than it is to teach a marketer how to be funny.”

    • 38 min
    LG Electronics’ Head of Global Corporate Communications, Ken Hong [Episode 14]

    LG Electronics’ Head of Global Corporate Communications, Ken Hong [Episode 14]

    Welcome to Damn Good Brands. Today, as part of our Influence 100 series in partnership with The Holmes Report, we are speaking to Ken Hong, the Head of Global Corporate Communications at LG.
    Ken has been at LG for over ten years.  Throughout the course of that time, he has witnessed and led the company through a number of technological and overall changes in the marketing landscape. Ken currently resides in Korea, but his position has taken him all over the world, giving him a very globalized perspective on consumer technology and the state of communications.
     
    We discuss Ken’s philosophy of leadership during comprehensive company evolution, and his overall thoughts on today’s state of communications.  Here are some key takeaways from this conversation with Ken Hong:
    Study psychology and political science or hire those who have. Ken is very vocal about the importance of lesser-mentioned disciplines that better enable communications professionals, specifically political science and psychology. Ken claims that his studies in both of these fields helped him tremendously as a communications leader since they gave him a fundamentally better understanding of humanity, culture, and therefore communications. 
     
    Think global, stay local. Despite working in five international cities, Ken finds that experience in global comms is in low demand, whereas local expertise in any given market is much more valuable. Ken recommends that comms leaders have a baseline understanding of global communications but remain focused on their local markets, since global expertise is rarely important to local clients.
    Keep your challenger mindset. Part of Ken’s success comes down to his refusal to rest on his laurels even when LG achieves market leader status in certain categories. In Ken's view, there is no fundamental sense of “having arrived,” considering the speed of change. In an industry like electronics with its diverse array of products, it’s critical to always be cognizant of the brands that aren’t market leaders and keep pushing them forward to remain vigilant.
     
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    Produced by Simpler Media

    • 28 min
    Exciting Shifts in Social Media with CEO of Muck Rack and The Shorty Awards, Greg Galant [Episode 13]

    Exciting Shifts in Social Media with CEO of Muck Rack and The Shorty Awards, Greg Galant [Episode 13]

    This episode delves into the many offshoots of social media, from emerging trends in social good and influencer marketing, to its origins as a natural means of expression in our digital age.

    • 50 min
    Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman [Episode 12]

    Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman [Episode 12]

    In August of 2019, Lippe Taylor hosted an event called Taking Your Seat at the Table: Strategies for Reaching the C-Suite as a Woman. The centerpiece of the evening was a roundtable discussion on the topic of executive female leadership.

    • 1 hr 43 min
    Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market [Episode 11]

    Johnson & Johnson’s Chief Customer Officer, Chester Twigg, on Meeting the Challenges of a Shifting Global Market [Episode 11]

    “We're not just going to follow the latest fad out of the door. We need to know that it is really going to provide our consumer a better outcome. We're in the business of science and technology and ultimately better health outcomes for our consumers.”

    • 53 min

Customer Reviews

BlueKoi ,

Quintessential for Brand Marketers

This is a tremendously insightful podcast. Perfect for gaining actionable insight on marketing and creative strategies for brands. I love listening during my commutes.

Autumn Shultz ,

An amazing podcast!

This incredible show is filled with actionable insights, great guests, and witty banter. Lippe Taylor is pure gold as a host. 10/10 would definitely recommend this podcast.

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