Blueprint

Kallaway
  • 5.0 (2)
  • 创业
  • 半周一更

For worldbuilders... A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences. As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world. The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent. Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds. Guests will include creators, founders, entrepreneurs, artists, makers, and more. Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders. Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game). Watch all episodes on Youtube: https://www.youtube.com/@kallaway

  1. 2024/11/15

    Daniel Ek on Creating Spotify, Joe Rogan, AI in Music, Creators, New Products & More

    Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform. We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more! Video Time Stamps:0:00 Intro1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?4:59 How should creators think about Spotify in their mix of content platforms? 6:29 The rise of the creative entrepreneur8:43 What is the future of AI in music?11:52 Skill-moat to taste-moat13:05 The vision for Neko Health14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?

    18 分钟

  2. 2024/07/31

    Kallaway's Blueprint (Week 53): How to lock in by better "defining success", the duration of stardom, chasing fame vs influence, originality vs inspired by (the content contradiction)

    In this video, I share my raw thoughts on 3 creator/entrepreneur topics: 1. How to better "Define Success" to help me lock in and focus2. The "Duration of Stardom" and whether you should chase fame vs influence3. A common content contradiction..."originality vs inspired by" These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053 What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs. To read Blueprint: https://blueprint.gameTo watch Blueprint: https://youtu.be/f4gV6ma1wp8 Video Time Stamps:0:00 Intro1:38 Defining Success10:01 The Duration of Stardom16:38 Content Contradiction...Original vs Inspired By --------------------- Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

    22 分钟

  3. 2024/07/15

    JT Barnett on biggest brand marketing mistakes, social media trends & creator monetization

    Kallaway sits down with JT Barnett to break down the biggest mistakes brands are making with content, the early days of Tiktok, the journey from Pro Hockey to viral creator, building a creator empire with Creator X, organic strategies for brands, and more. If you're a creator, founder, or marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches. To watch the video version of the show: https://youtu.be/s8wBhphtvDc Show Notes:0:00 - Intro00:41 - JT’s Background06:48 - Early days of TikTok11:17 - Spectrum of Brand-Creator Partnership13:29 - Creator X Origin Story18:46 - The vision for Creator X20:16 - The playbook behind Creator X23:23 - Platform Shifts26:39 - JT’s approach to YouTube29:33 - Creator Platform Fit35:34 - AI’s Current Role in Content Creation37:24 - Biggest Mistake Brands Make39:53 - The Creator-Founder43:27 - Organic Content Strategy for Brands46:35 -Sami Clarke Deep Dive52:46 - Brands that are killing it1:00:32 - Creator Starting Now01:03:17 - Brand Starting Now Tools/Creators/Brands Mentioned in the Episode:• Nick Dio: https://www.instagram.com/nickdio/• Sam Sulek: https://www.youtube.com/@sam_sulek/• Sami Clarke: https://www.instagram.com/samiclarke/• Form: https://joinform.com• Elwood: https://www.tiktok.com/@elwood• Setactive: https://www.tiktok.com/@setactive• Minted New York: https://www.instagram.com/mintednewyork/• Marcus Milione: https://www.instagram.com/marcusmilione/• Immi Ramen: https://www.instagram.com/immieats/• Edward Lee: https://www.youtube.com/@edwardleefilms• Nick Bare: https://www.youtube.com/@nickbarefitness/• Arrae: https://www.instagram.com/arrae.co/?hl=en ---------- Follow JT:• Instagram: https://www.instagram.com/jtbarnett/• YouTube: https://www.youtube.com/@jtbarnett.• TikTok: https://www.tiktok.com/@jtbarnett• Twitter/X: https://x.com/jtbarnett• CreatorX: https://stan.store/creatorx_____ Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

    1 小时 10 分钟

  4. 2024/07/12

    Mark Zuckerberg on Creators, AI Studio, Neural Wristbands, Holographic Smart Glasses, Picasso & More

    Kallaway sits down with Mark Zuckerberg to break down his thoughts on Meta's launch of AI Studio and all things creators. During the conversation, Mark also answered many other questions I've never heard him speak about publicly. We explored the future of Meta smart glasses, frame breaking consumer products, neural wristbands, and many more creator questions from the community. If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches. To watch the YouTube version of the show: https://youtu.be/m88OV10vRLA Video Time Stamps:0:00 Intro1:00 What is Meta’s AI strategy?3:00 What could the “future of creators” look like?4:39 Mark’s 2 biggest social media trends7:26 Meta launches AI Studio…why is Mark excited?10:06 Kallaway’s feedback on Creator AI11:16 How does Meta build AI creator tools without dehumanizing the creator-fan connection?13:27 Future feature ideas for AI Studio16:52 How might “creator agents” work in the future?18:02 Mark’s raw thoughts on the “AI Powered Future” for artists & creatives20:44 Why Mark believes in Open Source?22:55 Ray-Ban Metas…could they eventually replace mobile phones?26:37 The future of Meta Smart Glasses…3 product lines28:10 Neural interface wristband31:20 Smart glasses vs phones32:20 Meta’s next frame breaking product37:28 How would Mark grow a creator-led brand from scratch with zero resources

    40 分钟

  5. 2024/07/12

    Ben Kaluza on Livestreaming, LinkedIn Shorts, Tiktok, Playing the Long Game

    Kallaway sits down with Ben Kaluza to break down his thoughts on creator monetization, livestreaming, Linkedin, communities, brand deals, second channels, and more. If you're a creator, entrepreneur or brand marketer, Blueprint is for you. It's designed to be a live creative brainstorm with your favorite creators in the trenches. To watch the YouTube version of the show: https://youtu.be/ZQHOWl422Dw Show Notes:0:00 - Intro00:41 - Advice for New Creators07:08 - B2B Live Streaming14:14 - Ben’s Creator Journey22:01 - Playing the Long the Game25:07 - Live Streaming Platforms Discussion29:16 - TikTok Live Stream32:00 - The Live Stream Stats/Boost38:59 - B2B Live Streaming Part 242:09 - Ben’s Monetization Breakdown52:11 - LinkedIn Short form video (Huge Hack)1:00:01 - Free vs Paid Community1:17:27 - Manager Discussion1:19:15 - Tradeoff of Social Platforms1:24:07 - Ben’s Content Strategy and Vision

    1 小时 35 分钟

  6. 2024/06/05

    Alex Garcia on Taking on Harvard to Build a 9-Figure Media Empire

    Kallaway sits down with Alex Garcia to break down his vision for taking on Harvard Business Review, building a 9-figure media company, content marketing cheat codes for brands, creator playbooks, the success of Marketing Examined and more! To watch this episode on YouTube: https://youtu.be/1Pw2ELkcEVU Show Notes:0:00 - Intro00:35 - Brand Cheat Code12:56 - Personal Brand/Creator Cheat Code24:52 - The vision for Marketing Examined28:01 - The playbook behind Marketing Examined40:19 - The challenges facing Marketing Examined51:25 - Biggest takeaways from the episode Tools/Creators/Brands Mentioned in the Episode:• Dupe: https://www.instagram.com/dupe_com/• Poorboy Coffee: https://www.instagram.com/poorboy.coffee/• Mid-Day Squares: https://www.instagram.com/middaysquares/• Represent: https://www.instagram.com/represent/• Puresport: https://www.instagram.com/puresport/• Tracksmith: https://www.youtube.com/@tracksmithrunning/featured• Marko: https://www.youtube.com/@MARKOOOOOOOOO• JT Barnett: https://www.youtube.com/@jtbarnett.• Marcus Milione: https://www.youtube.com/@marcusmilione1/featured ---------- Follow Alex:• Twitter/X: https://x.com/alexgarcia_atx• Instagram: https://www.instagram.com/alexgarcia_atx/• YouTube: https://www.youtube.com/@AlexGarciaBuilds• Marketing Examined: https://www.marketingexamined.com Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• Tiktok: https://www.tiktok.com/@kanekallaway• YouTube: https://www.youtube.com/@kallaway • Twitter: https://twitter.com/kanekallaway• Blueprint (creator newsletter): https://blueprint.game• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld

    57 分钟

  7. 2024/05/13

    Kallaway's Blueprint (Week 42): Content trends, creators are the new celebrities, platform slants, Ryan Reynolds, 4 quick creator mindset checks, hair regrowth

    This is episode 042 of Kallaway's Blueprint Series. What is Kallaway's Blueprint? Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs. The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future. In this episode, Kallaway breaks down: Creators are the new celebrities (Ryan Reynolds Billionaire Playbook)Platform Slants…you should think about your content differentlyContent Trends…a series of one-liners summarizing content trends4 quick creator mindset pulse checksKallaway’s Toybox…I regrew my thinning hair with these 4 steps If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations. ----------------------- Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

    19 分钟

  8. 2024/05/06

    Kallaway's Blueprint (Week 41): Headscratching content experiments, the insane story of Wesley Wang, two creator mindset boosts, Kallaway's Toybox

    This is episode 041 of Kallaway's Blueprint Series. What is Kallaway's Blueprint? Each week since going full-time as a creator/entrepreneur, Kallaway has documented his journey and biggest learnings at blueprint.game. Think of it like an investor letter packed with valuable frameworks, experiments, and metrics. Designed to be a 1/1 knowledge bomb for creators and entrepreneurs. The goal was to be unusually transparent and help lay the "blueprint" for thousands of creators in the future. In this episode, Kallaway breaks down: Week 41 metrics and headscratching content experimentsThe insane story of Wesley Wang, Darren Aronosfsky & doing what you loveTwo quick creator mindset boostsKallaway’s Toybox - creator tools I’m playing with right now If you like this format and style, make sure to subscribe to the written version (https://blueprint.game) as it will include helpful graphics, links and visualizations. ----------------------- Follow Kallaway:• Instagram: https://www.instagram.com/kanekallaway• YouTube: https://www.youtube.com/@kallaway• Tiktok: https://www.tiktok.com/@kanekallaway • X: https://x.com/kanekallaway• Blueprint (newsletter): https://blueprint.game

    21 分钟
查看全部 13 集

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5
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关于

For worldbuilders... A worldbuilder is a visionary, architecting an empire on their own terms through a unique mix of content, design, products & experiences. As a worldbuilder, the goal is to create total immersion for any citizen or tourist that spends time in your world. The best mainstream examples are Apple, Disney, Tesla. Other modern ones include Sunday, Poolsuite, Represent. Blueprint is a show designed to interview worldbuilders and breakdown the blueprints, playbooks, and strategies they used to create their worlds. Guests will include creators, founders, entrepreneurs, artists, makers, and more. Blueprint is hosted by Kallaway, a creator entrepreneur building Wavy, a world for worldbuilders. Kallaway has been publishing a detailed report of his entrepreneurial journey since he went full-time in July 2023. The series is also called Blueprint (https://blueprint.game). Watch all episodes on Youtube: https://www.youtube.com/@kallaway

信息

  • 创作者
    Kallaway
  • 活跃年份
    2023年 - 2024年
  • 单集
    13
  • 分级
    儿童不宜
  • 版权
    © Wavy Labs, LLC