The Smarter Podcast with Emily Austen

Daniel Price, Co-Founder of My 1st Years.

Welcome to the Busi-ness Podcast.

Daniel Price founded My 1st Years with close friend Jonny Sitton in 2011, after struggling to find a meaningful gift for a friend’s newborn baby. Cue a set of personalised baby shoes made by the duo, which both delighted their friends and sparked requests from friends and family across the globe and My 1st Years was born. A decade later, the business is worth well over £20 million. But despite being the number one personalised children’s gift brand and loved by celebrities, after overcoming the challenges of Covid the brand faced a devastating setback after a fire destroyed their head office and distribution centre. 

Since speaking to Daniel, and after four months of being unable to take orders, My 1st Years is back in business, with a new look and new products and a fantastic attitude. We talk winging it, important hires and running a business with your best friend. I hope you enjoy listening to this inspirational story.

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