Welcome to Dare to Leap, a conversation and community supporting women to create the freedom, flexibility and financial security they desire and deserve.
Hosted by Kathy Goughenour, CEO & Founder of Virtual Expert(R) Training.
Each week you’ll hear from thought leaders who are offering innovative solutions for the remote workforce, gather best practices from organizations recognized as best in class at leading virtual teams and engage in conversations with all stakeholders when it comes to the non traditional workforce. Plus you’ll gain insights through courageous conversations with women who have dared to make the leap to another job or even dared to go out on their own and start a business.
Whether you are a woman who is mid career and feeling trapped with no options, a female entrepreneur who has successfully transitioned to a non traditional career and are looking for ways to grow, or an innovative leader of remote workers, Kathy delivers.
Kathy Goughenour is an experienced and savvy business coach and trainer. She took her first leap after 18 years in corporate marketing to build a real estate marketing venture which she sold; to a business coach and trainer fulfilling her passion to empower women to build their legacy. Kathy has worked 100% virtually since 2001, and manages a non-traditional workforce of over 20 independent contractors.
Kathy’s work has been featured in Forbes, International Freelancers Academy and The Huffington Post. To date she has helped hundreds of women dare to leap and daily inspires others to find their path to financial freedom.
Remote work is here to stay. In addition to growing at rapid rates, data supports that remote workers are happier, more productive and healthier. Join the movement with Kathy and leading innovators in non traditional work to take your career, team or company to the next level.
Liam Martin — This is the Golden Age for Location-Independent Jobs
Liam is the co-founder and CMO of TimeDoctor.com and Staff.com. He consults on outsourcing and process design and is passionate about how to gain insights into the inner workings of how people work. He also runs the world’s largest remote work conference, Running Remote. In this week’s episode, he discusses how we need to get ready to market ourselves in a completely new way as more companies adopt a remote-first model.
How did Liam get interested in remote work? Remote work is here to stay. It isn’t going anywhere. Shopify has converted into a completely remote company and has shut down its offices permanently. Your biggest line item outside of your staff is actually your office. Apple’s huge ring office that costs $8 billion is currently sitting empty right now. Why is remote work bad for the United States? Liam shares his thoughts. This is going to be the golden age of location independent jobs. Labor opportunities are going to come to a head when U.S. companies realize they can get cheaper and better talent overseas. NY and SF are emptying at a speed they’ve never seen before. People are leaving! Any town that has less than 500,000 people in it is going to be the new center for remote workers. Where is the future of the internet headed? Elon Musk has an answer. Do “secure” jobs exist anymore? There are more PhDs graduating out of India than there are university students in the U.S. How are you going to compete with people on a global scale? The narrower you go, the more money you can make. What should people do if they’ve been a professional employee all their life? Build your personal portfolio and get proactive about learning new technologies! No one looks at what schools you go to anymore. It’s the seventh most important factor when it comes to hiring. If you don’t have experience, how do you get it?
Liam on LinkedIn
Liam on YouTube
“We’ve gone from 5% of the U.S. workforce working remotely in 2018 to 42% of U.S. workers working full-time remotely.”
“Seventy-four percent of people are not going to go back to their previous in-office work agreements.”
“The average remote-first company is approximately 34% more efficient than an on-premise company in terms of costing.”
Jill Salzman — Join a Community. It’s Not a Waste of Money!
Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only global collective of offline masterminds and online resources for mom entrepreneurs. When Jill became a mother, she was working two businesses and losing her mind. She needed support, and there was nothing out there in her backyard, so she decided to create her own. Fast forward to today, Jill has a thriving membership with members from all over helping support each other. Find out why getting plugged into a community will accelerate your business in this week’s episode.
How did Jill get started in her career and why did she go from law school into the music business? Jill was running her two businesses when she became a mom and she was losing her mind. Why didn’t Jill like selling a product-based business? Jill shares some of her favorite tips on how to best manage business and being a mom. When you dare to leap into the unknown, you’re going to feel amazing afterward. You don’t have to do it alone! Get yourself plugged into a community. Jill wanted to just drill down and focus on hard work, but investing in a (good) community is the best thing you can do for your business. Join three to five communities and see how it feels. Why are some people so afraid to take the leap and be an entrepreneur? What advice does Jill have for people who do not want to “start over” in their career? Kathy was told she laughed and smiled too much in corporate and she would never be promoted because of it. What advice does Jill have for women who have a partner that doesn’t quite understand this space? What types of people join Jill’s membership group? What does JIll’s typical day look like?
Foundingmoms.com Coupon Code: onemofree
“There are two things every woman carries: fear of failure because she’s really scared she’ll let her family down, and guilt. Guilt that they are prioritizing themselves and their business over their kids.”
“We have found a lot of corporate flippers who have joined our community and said, ‘Wait a second, business doesn’t have to be boring? I can just have fun?’”
“You need a backboard to echo back to you what you’re thinking and saying so you can tweak it.”
Jennifer Kem — We Don’t Have Triumph Without Challenge
Jennifer Kem is a San Francisco Bay Area-based branding and marketing expert who gets entrepreneurs seen, heard, and paid — for being themselves. She’s the creator of the Master Brand Method: a framework to develop powerful brand archetypes that win customers’ hearts, leveraging Jennifer’s 17 years of corporate experience and her launching of multiple companies. Jennifer also has been a coach to Kathy and helped her unlock her business from a steady 100K a year to multiple six figures a year. Jennifer shares on this week’s episode why marketing and core values are heavily intertwined!
You can show up as your authentic self and still make a killing in business. How did Jennifer get started? If you want to get seen, heard, and paid, you have to develop your confidence muscles. What is marketing? It’s simply letting people know how you can help them. You got to stop hiding, right now! How can you get yourself more out there? People need to know you exist! Why is it so important to know your values and have them show up in your business? We don’t have triumph without challenge. Jennifer used to work 120-hour workweeks and never saw her family. You don’t really know what your values are until it violates them. Marketing is what will lead you to great financial breakthroughs, but if you don’t have your values supporting it, then it’ll just become a leaky bucket. What are Jennifer’s values today? Fear is fake, danger is real. Develop a healthy relationship with your fear. Kathy had been hiding for 20 years and Jennifer was not going to let her play victim anymore. And guess what! Kathy did the live event that she was so scared of doing and she didn’t die! Good coaches aren’t in the business of making you codependent on them. You have to believe that you’re worthy.
Jennifer's free gift: masterbrand.securechkout.net/Dare
“If you haven’t hit seven figures, your biggest gap right now is marketing.”
“I am worthy of being seen, heard, and paid, and in order to do that, I must be visible!”
“It’s hard to know success if you don’t know failure, too. They are in a relationship with each other.”
Dr. Cheryl Lentz — Part of the Journey is Learning how to Fail
Dr. Cheryl Lentz is known as the Academic Entrepreneur and is a keynote speaker and best-selling author. She teaches others how to process their failures and move forward more effectively. The reality is, if you want to get to the other side and succeed, you have to embrace failure! Dr. Cheryl shares her thoughts and tips on how to overcome what’s holding you back and to make the entrepreneurial leap.
Cheryl loves talking about the “F” word… also known as failure! Don’t run away from your failure. There is so much it can teach you. Feel the fear and do it anyway. Cheryl was so afraid of failure that it stunted her romantic relationship growth for 30 years! If you’re not willing to fail, you won’t succeed. Failure is just part of the process. What is the refractive thinker all about? There is a big difference between knowing and doing. Dr. Cheryl wants you to take what you learned and actually apply it! The key to anybody’s success is by being a life-long learner. It’s okay to admit that you were wrong! What are Dr. Cheryl’s thoughts on the future and where we’re headed? Commercial real estate will never be the same! There are so many people out there who are afraid of technology and would rather give in their retirement papers than try to share their knowledge online! In order to dare to leap, you’ve gotta have faith, and you’ve gotta take your first step. Pick one thing that Dr. Cheryl shared today and get out there and implement it!
Dr. Cheryl on LinkedIn
Dr. Cheryl on YouTube
Bricks to Clicks: Best Practices to Transition From the Classroom to Online
“What is failure telling us? Failure is a gift and I know we don’t think of it as such.”
“There are no shortcuts and you have to get to the other side and you have to do the work.”
“If you can’t learn to fail, you won’t succeed.”
Megan Pennypacker — Full-Time Entrepreneur Plus Homeschooling Three Children. It’s Possible!
Megan Pennypacker is a Christian Business Coach with three children at home that she homeschools. She has a packed schedule and knows how to maximize the 24-hours in a day. She offers advice to aspiring women who want to take the leap and start their own remote business. Megan outlines her journey and how she was able to create a business with three little ones at home.
Megan shares her story and how she discovered this “online space.” Why did Megan decide to make the leap and start her own Christian coaching business? What’s it like running a business while also homeschooling Megan’s three children at home? Megan had so much on her plate that she ended up not taking care of herself. You have to make yourself a priority! Megan made a conscious effort to eat healthier so she wouldn’t gain extra pounds. The trick is to wake up before your kids do so you can get quality work done. As an introvert, Megan also had to schedule in quiet time and stay away from her phone. Megan offers advice on how you can start your dream business and finally make the leap. What happens if your spouse is not on board with your business idea? You never want to fight with your spouse on how you want to manage your business, but they can be an excellent source of accountability. Keeping them informed, give them updates about what you’re doing; open communication is key. If your spouse completely shuts you down, Megan offers advice that instead of starting a business right now, the best investment to make is to work on your love relationship with your spouse. Your time will come. Work now as if you already have your business even if you’re not doing anything. Build those muscles up. Who is Megan’s ideal client?
“Make sure you’re managing your time wisely and not being glued to your phone. That alone can cause anxiety no matter if you’re a mom or not.”
“What you can do is start working on your time management, like you have a business, learn what can be most profitable for you for when the time does come. Keep having faith time will come.”
“Don’t be undercharging for your services, even when you’re starting out. Know that what you do is priceless.”
Dan Weiss — You’ve Always Done It a Certain Way? Well, the World’s Changing!
Dan Weiss is an IT consultant with more than 30 years of experience. After leaving his corporate career and being exhausted over being a well-known road warrior, he’s happy to be living in a humble part of Missouri and working virtually! He now goes into a shared office space where he’s able to get his best work done and most of his clients are virtual, too. Dan shares tips on how to make this remote model work for you and your teams, as well as where he sees virtual work headed in the future.
Who is Dan and what does he do? Dan’s clients are located all over! There are so many benefits because he gets to do great work while remaining in one location. Dan doesn’t miss the days where he was a “road warrior” when he was working in corporate America. How has COVID-19 affected Dan’s business? People think that if you’re working from home you’re not actually working. This is a myth! Communication becomes critically important in a digital environment. What are some of the best tools to use now for people with virtual teams? Where is virtual work headed in the next three to five years? Changes happen when most industries aren’t ready for it. Dan manages his work/life balance by having no technology at home! This is why he prefers to work in a shared office space. Dan offers his advice on how to make the leap from a physical model to a digital model.
“Too often a business’s knowledge is stuck [in the human brain] and it’s only shareable by us being together and it is subjected to faulty memory. It’s really important to commit ideas to a shared place where people can access it.”
“Grandma COBOL said: I promise you here and now, if any of you say, ‘we’ve always done it that way’ I will come and haunt you for 24 hours.”
“You’ve got to have a separation between work and non-work and if you’re purely virtual, you can find work creeping into every minute of your day.”
Customer ReviewsSee All
Inspiring, Motivating, and Excellent Practical Tips!
I love the Dare to Leap podcast! Kathy’s personality is so fun and she makes business come to life while offering inspiration, motivation, and excellent practical tips for success and taking that leap. I highly recommend this podcast!
Kathy’s podcast is resourceful, impactful, and timely! If there’s ever been a time to dare to leap, it’s now! Kathy is the perfect person to lead these very important conversations around the non-traditional workforce and women blazing their own trail!
Fun and educational
Looking forward to this energizing look into remote jobs and work-at-home careers.