Welcome to Dare to Leap, a conversation and community supporting women to create the freedom, flexibility and financial security they desire and deserve.
Hosted by Kathy Goughenour, CEO & Founder of Virtual Expert(R) Training.
Each week you’ll hear from thought leaders who are offering innovative solutions for the remote workforce, gather best practices from organizations recognized as best in class at leading virtual teams and engage in conversations with all stakeholders when it comes to the non traditional workforce. Plus you’ll gain insights through courageous conversations with women who have dared to make the leap to another job or even dared to go out on their own and start a business.
Whether you are a woman who is mid career and feeling trapped with no options, a female entrepreneur who has successfully transitioned to a non traditional career and are looking for ways to grow, or an innovative leader of remote workers, Kathy delivers.
Kathy Goughenour is an experienced and savvy business coach and trainer. She took her first leap after 18 years in corporate marketing to build a real estate marketing venture which she sold; to a business coach and trainer fulfilling her passion to empower women to build their legacy. Kathy has worked 100% virtually since 2001, and manages a non-traditional workforce of over 20 independent contractors.
Kathy’s work has been featured in Forbes, International Freelancers Academy and The Huffington Post. To date she has helped hundreds of women dare to leap and daily inspires others to find their path to financial freedom.
Remote work is here to stay. In addition to growing at rapid rates, data supports that remote workers are happier, more productive and healthier. Join the movement with Kathy and leading innovators in non traditional work to take your career, team or company to the next level.
Kim Murphy — Whole Food Plant-Based Eating Made Simple & Delicious
Kim Murphy is a Certified Plant-Based Health Coach and is the founder of Simply Plant Based Kitchen. Her journey started when her father passed away due to Alzheimer’s. When she learned that all chronic diseases were preventable with food, she committed herself to eat a whole food plant-based diet. Through Simply Based Kitchen, she teaches us to do the same and make this diet easy to cook and do. Tune in to today’s episode to learn more about her and her kitchen!
Kathy got converted over to a whole food plant-based diet about a year ago with Kim’s help! Kim talks more about her turning point when her father died with Alzheimer’s. Going through more research, she realized that Alzheimer’s is not genetic and 95% preventable. Kim also talks about her first attempt at going on this diet and why she couldn’t sustain it. It’s about changing your mindset of creating a lifestyle instead of a temporary diet to make it work. In 2019, Kim switched her blog to plant-based eating and started posting her food journals. It’s all about behavior and habit change which is mostly the hard part. Kim wanted to help people overcome that. Kim also talks about when she first got into coaching and her course, Plant Power Weight Loss. Kathy and Kim also talk about Dr. Ornish and his new studies about Alzheimer’s. With the timing of COVID-19, how does Kim feel about the pandemic in regard to her health? Our immune system’s job is to protect us and it’s important that we feed it with the right nutrients. What is a whole food plant-based diet? Kim explains what it’s all about. Kim takes her favorite recipes and things that we make on a normal basis and changes some of the ingredients to make it whole food plant-based. Kathy also shares that she never ate vegetables before she started working with Kim. They also talk about how their taste buds and sense of smell changed throughout the process of becoming whole food plant-based. Kathy shares about a time their grandson came for a visit and her husband cooked country-fried cube steak for him. What was her reaction when they invited her to eat? Kim also shares how her family is also on this diet. What does a day eating at Kim’s house look like? Tune in as she shares what they can have for breakfast, lunch, and dinner. Kim also shares what they ordered on Mamasezz, a whole food plant-based meal delivery service! Kim finds products and businesses that are also whole food plant-based that help her save time to put together a meal. Grapes in smoothies and snacks. Kim and Kathy share more whole food plant-based ideas. Kathy also shares how her health changed as a result of working with Kim. Kathy talks about an upcoming live event! Guess what’s in store?
Mailing List for Simply Plant Based Kitchen
Kim on Instagram
Kim on Facebook
“I think it was more like a midlife awakening. You awaken to the fact that life is short and what are we here to do and I want to make the most of it.”
“My immune system can handle whatever comes its way because it’s its job. If we feed it the right nutrients and the right fuel, it will do its job to protect us.”
“I eat normal things like whole grain pasta, Mexican dishes, and pizza. They’re just tweaked to become whole food plant-based.”
Jennifer Love — The Law of Subtraction in Manifestation
Jennifer Love is a Wealth Philosopher, Money Therapist, and the CEO of The Living Wealthy Institute. She is one of Kathy’s business coaches, mentors, and favorite people in the world as well! In this episode, Jennifer shares her passion for helping people through unclogging their emotions and what manifestation truly means. If you ever felt stuck and not sure how to get to the next level financially, Jennifer understands exactly what might be tripping you up. Tune in and be inspired by her stories!
Jennifer shares the story of when her father left when she was three years old. Growing up, she watched her mother financially disempowered. Being an achiever, she used her childhood experience to prove her self-worth. Despite achieving a lot in her thirties, Jennifer didn’t feel joy and was a prisoner inside her own life. Jennifer explains how 90% of all of our financial decisions are made based on what’s happening in the emotional and psychological aspects of ourselves. She shares that we can’t attach to what it is that we truly desire if we are all clogged up emotionally. It’s the law of subtraction before getting to the law of attraction. How does one start with the process of subtraction? When we manifest from a place of openness and surrender, what then happens? Jennifer uncovers the secret. Understanding one’s own process can get you to a place of self-acceptance. Kathy also shares her own experience working with Jennifer and how she always challenges them in order for them to grow. Following a horseback riding incident in May, Jennifer shares about her surgery and how it connected with her childhood pain. Jennifer also shares her journey through rehab and the micro-intentions she set along the way to be able to walk again. The doctors were amazed at how she was able to recover quickly and walk again after only two weeks! We need to subtract everything that is blocking the pain and be with our emotions. Through subtracting can we only truly manifest the life we want. To follow more of Jennifer’s story, check out her podcast, The Nature of Money.
The Nature of Money
Jennifer on Instagram
Jennifer on LinkedIn
“There’s more to this being wealthy thing than just chasing money.”
“We need to have the patience, as nature actually shows us, with ourselves, our own process and timing. We all have our own process.”
“Money is like an eggplant. It just takes on whatever flavor you pair it with.”
Cori Zeuli — The Journey Toward Becoming a Virtual Expert
Cori Zeuli is the Chief Implementation Officer and Chief Kajabi Strategist at Your Core Solutions, which is a powerhouse team of virtual experts that focuses on helping their clients share their expertise online. They use strategic consulting, tech, empowerment, coaching, and implementation to guide their clients through some of their toughest challenges. Kathy and Cori have been working together for six years. How did Cori begin her journey with Kajabi? Find out more in this week’s episode!
Cori talks about how she became a virtual expert and owning her business. Cori comes from a background in corporate finance, but she always felt underappreciated. At the time she was leaving her job, one of her colleagues introduced her to Kathy and what it was like being a virtual assistant. It took Cori three years to say yes to Kathy’s suggestion about Kajabi. Cori shares what finally made her say “yes”! Back in 2015, Kajabi took notice of how Cori was getting so good at what she did, how she was sharing her knowledge and helping others, that they offered her to be a Kajabi ambassador. Kathy highly recommends Kajabi and talks about the history of the company and its credibility. How does Cori stay on top of Kajabi’s fast-paced improvements? Cori shares the three ways she works with her clients: Done For You, Done With You, and DIYers. From strategic blueprints that are customized for specific needs, to graphic designers and copywriters, she and her team offer a complete package! Why is it important to know Kajabi to run a business with it? Kajabi experts vs. marketing experts. What’s the difference and how does that impact your business? Kathy summarizes Cori’s six-year journey. It’s been quite an exciting ride!
Cori on LinkedIn
Cori on Facebook
Cori on Twitter
“There is no one-size-fits-all. Everybody’s journey and vision are different.”
“This person might be amazing at Facebook, Instagram, Linkedin, or Youtube or something like that, yes they can be beneficial to your team. However, if they don’t know how things work inside of Kajabi, they’re not going to be able to effectively create the marketing funnel that you want.”
“I see now that I am strong, driven, and caring and I want to see you succeed. And in the process, I’ll succeed too. That’s what’s important.”
Sarah Paikai — Create Art and Challenge the Status Quo
Sarah Paikai is a multi-media Spoken Word Artist, COO of an eight-figure marketing company named Master Brand, Inc., and author of the best-selling book, Passion to Action: How YOU Can Do It All. Kathy and Sarah have known each other from being in the same mastermind group where they got to work and travel together, and she’s excited you’ll be able to hear her wise words on marketing today! In this episode, they talk about Sarah’s journey toward entrepreneurship and her spoken word art and how she uses it to challenge the status quo.
Sarah grew up in a Japanese-American family where she never felt that she quite fit in. Jumping into entrepreneurship, she realized this was her place to be herself. Did Sarah ever have any fear, going into entrepreneurship? Knowing what you want and really going for it, without caring about what others think, is not an overnight thing. Being born and raised in Hawaii, Sarah talks about her decision to move to the U.S. and what it was like. Sarah always loved writing and creative arts growing up. In high school, she stumbled across hip hop. Did this inspire her spoken word passion? Sarah talks about her first experience performing her spoken word piece to her business counterparts and shared how they reacted. Spoken word for her has been a form of self-expression, especially around the topics of societal justice. A good metaphor or story can help others understand your thoughts and beliefs on a deeper level. Sarah also started taking magazine-type collages on canvas that puts her spoken-word in a full audio and visual experience. Sarah talks about her piece of the Hawaiian flag upside down and what it means. Sarah explains the difference between being crazy and being a genius. What is the difference between Sarah the artist and Sarah the COO? Sarah shares about her custom-written spoken pieces and how she can build words around people’s hearts and the truth. Sarah ends with sharing the piece she wrote for everyone listening to this episode!
Sarah on Instagram
Sarah on LinkedIn
“Entrepreneurship made me realize that I can create my own space and my own dynamic to play in, work in, and thrive in.”
“Loving myself and being confident, even if I wasn't 100% accurate, that’s what I had to really learn and grow inside of me.”
“The more I learned over those five years, to just keep saying “yes” to me and “yes” to those leaps, the more that base between the (logical) systems and the arts started to get pulled closer together.”
Carrie Wulf — Organize Your Inbox, Calendar, and Life!
Carrie Wulf is a Virtual Expert for Business Coaches, Trainers, and Speakers. She helps manage their chaotic inbox, organize their calendar, and set systems in place so that her clients have a smooth-running business. In this week’s episode, Carrie shares her process, why SOPs are so important, and how she’s built her business to function when she’s out sick.
A little bit about Carrie and how she helps clients with managing their email. Do you feel a bit weird about outsourcing your email and calendar to someone else? Kathy did, also. When you work with someone for the first time, it does take some time to work with someone to get your system and process right. Kathy found herself deleting her entire calendar, and Carrie was able to restore it back to normal! Carrie has a training program out right now to help virtual assistants better manage their client’s email and calendars. It’s so important to set inbox rules and filters so that clients can find what they need a lot easier. What is an SOP (Standard Operating Procedure) and why is it important? Carrie shares some of her services and what types of clients she likes to work for. When Carrie understands how her clients work, she will add extra “time padding” for her clients so that they get certain tasks done on time. The great thing about Carrie is that she has a team of people behind her and, if she is out sick, her team can step in without any disruption to the business. Interested in getting to know Carrie and her team? Reach out and say hi!
Carrie on LinkedIn
5 Day in a Box Detox
“I record the call and just let my client braindump what each team member does and their needs, and from there I figure out what process we need to document for our SOPs.”
“It can be a process, but we get it figured out and we start writing the SOPs. Once clients see their workflows written out, they’re more on board with [why SOPs are so important].”
“Carrie knows me so well that she knows what I’ll be procrastinating on while she’s gone. She has other people on her team slacking me.”
Kiri Mohan — How To Set Boundaries With Your Most Demanding Clients (And Get Paid for It!)
Kiri Mohan is an Executive Virtual Assistant and helps busy executives & entrepreneurs with their business needs. Kiri has been in this industry since she was 15 years old and has learned a thing or two on how to best service some of the highest-demanding clients. She has a unique pricing model where she doesn’t charge per hour, and it has allowed her the freedom and flexibility to help her clients while keeping healthy boundaries at work. Find out more on this week’s episode!
A little bit about Kiri and how she got her first job as an assistant at 15. Fast forward years later and Kiri needed more. She ended up finding a ton of executive assistant positions that were work-from-home! She started her own business and, well, ended up learning a lot. When she tried to open up her business, she didn’t even know what an LLC was. Kiri shares some of the key mistakes she made early on in her solopreneur career and how she was slowly able to build her business up to where it is today. No one in Kiri’s circle was working for themselves at the time. She really had to learn everything on her own. How has the pandemic affected Kiri’s business? What are some of the benefits of working with Kiri? You need to raise your prices. You need to set higher prices. Charge what you’re worth! Never compete on a low price. It will ruin you. How does Kiri structure her services and help her clients based on their needs? In business, it’s important to set your expectations very clearly with your clients and hold those boundaries! Kiri argues against charging per hour. Charge on turnaround and value. How does Kiri structure her vacation days around her client work? Many people don’t understand how much money you can really make as a virtual assistant. Kiri shares where the future of her business is headed.
“We released an industry guide to pricing and we said the minimum was $25 an hour for a general VA because we’re trying to uplift the VA industry. This is what you should be paying American VAs.”
“I did a 30 for 30. I did a 30-day trial run for $30 an hour. At the end of that, we’ll talk and I’d up it to $40 an hour.”
“I quickly stopped charging hourly. I cannot sustain a (long hour) VA lifestyle.”
Not just informative—FUN!
Kathy is one of the most skillful interviewers I’ve met: she asks the right questions and digs into the dark places—all while keeping it light and informative. Innovative solutions, best practices, and engaging conversations for women trying to make virtual entrepreneurship work for them and their families!
Inspirational Stories for Growth
We grow when we get outside our own comfort zone. This often requires a leap.
Dare to Leap provides the inspiration and real life examples that can help all of us keep from being stuck.
Thank you, Kathy!
The #1 Place for Those Looking to Leap
Kathy is a natural host who brings out the laughs with her guests while delivering powerful information for listeners. Her guests range from those looking to leap from a Corporate job to start their own business, to those who have done it, to the CEOs leading remote work organizations and transforming what virtual means.