Dashboard Confessional

I Hate Marketing
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The show from the team behind THE DASHBOARD at iHateMarketing.ai. No growth hacks, no fluff. Just the things nobody in marketing wants to say out loud: fragmented stacks, AI search visibility, and why the truth about your numbers should live on one screen. Every episode is a confession, and a case for killing the twelve-tool mess.

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  1. 3일 전

    The AI Feature That Punishes You for Using It

    Vendors bolted AI onto every tool this year and started metering it by the question. The result: the harder you use it, the more it costs you.

    7분

  2. 5일 전

    Attribution Is Astrology for People With Spreadsheets

    Every attribution model tells you a different story, and you pick the one that makes your favorite channel look good. That's not measurement. That's a horoscope with a budget attached.

    8분

  3. 6월 25일

    AEO Without the Acronyms: What AI Search Help Is Actually Worth Paying For

    A new acronym means a new wave of consultants charging you to optimize for ChatGPT. Most of it is the old SEO grift wearing a new hoodie. Here's how to tell the difference.

    8분

  4. 6월 25일

    The Monthly Marketing Report Is Fiction and Everyone in the Room Knows It

    Every month a marketing team builds a deck that says everything worked. Every month the CFO nods and believes none of it. Here is why the report became theater, and what an honest one looks like.

    8분

  5. 6월 23일

    Your Dashboard Is Lying to You: Why Stitching Tableau to Six Tools Doesn't Give You the Truth

    Every tool in your stack reports a different number, and the one you trust is just the one you're least tired of arguing with. Here's why your Frankenstein BI setup feels like truth and isn't.

    9분

  6. 6월 22일

    AI Search Is Eating Google: What It Means When ChatGPT, Perplexity, and Gemini Decide Whether Your Company Exists

    Buyers stopped scrolling blue links and started asking AI tools who to buy from. If the model has never heard of you, you do not exist. Here is what to do about it.

    10분

  7. 6월 20일

    The Real Cost of a Marketing Tech Stack Nobody Talks About: Seats, Tokens, and the Integration Tax

    Your martech bill isn't the number on the invoice. It's seats, tokens, and the integration tax nobody warned you about. Here's the math that actually bleeds you.

    10분

  8. 6월 18일

    You Don't Need Another Marketing Hire. You Need to Stop Doing the Job of Twelve Tools.

    Your marketing team is small because the work should be small. It only feels enormous because you spend your days stitching twelve tools together by hand.

    10분

  9. 6월 16일

    Stop Reading Dashboards. Start Asking Them Questions.

    Static dashboards display numbers and then hand the actual thinking back to you. Here is why conversational analytics changes the job, and where it still falls short.

    9분

  10. 6월 13일

    Schema Markup Is Boring. It's Also How AI Decides You Exist.

    Structured data is the dullest thing in marketing and one of the highest-leverage. It's how ChatGPT, Perplexity, and Google figure out what your pages actually are, and whether to cite you.

    10분
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The show from the team behind THE DASHBOARD at iHateMarketing.ai. No growth hacks, no fluff. Just the things nobody in marketing wants to say out loud: fragmented stacks, AI search visibility, and why the truth about your numbers should live on one screen. Every episode is a confession, and a case for killing the twelve-tool mess.

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    I Hate Marketing
  • 방송 연도
    2026년
  • 에피소드
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