Data-Driven Decisions: The Power of Experimentation with Ellie Hughes

In the latest episode of LEAD - Leading Experimentation, Analytics, and Design, host Ritvik Sharma welcomes Ellie Hughes, an award-winning experimentation and analytics expert, for an insightful discussion on data-driven decision-making. With over a decade of experience, Ellie has been pivotal in enabling businesses to scale their experimentation programs and derive more value from them. Celebrated for her achievements, including the Agency Experimenter of the Year at the 2022 Experimentation Elite Awards, Ellie shares her journey in the field, the challenges of establishing a culture of experimentation within organizations, and strategies to overcome these obstacles. From enhancing data quality to advocating for innovative testing strategies, Ellie’s expertise offers invaluable lessons on driving growth and fostering an environment of evidence-based decision-making. Join Ritvik and Ellie as they delve into the critical role of experimentation in today’s business landscape, offering listeners a wealth of knowledge on making impactful, data-driven decisions.