Data Driven Events – Justin Lawrie of Grey Duck Studios | Mix and Matchbox

Join us in this episode of Mix and Matchbox as Brent Feldman talks with Justin Lawrie, CEO of Grey Duck Studios. From working as a Disney cast member to pioneering virtual events before they were mainstream, Justin shares a behind-the-scenes look at how smart, data-driven events can generate revenue, track engagement, and cut costs.

🎯 Learn why virtual events aren’t just a Plan B — they can be your top-performing growth tool.

🧠 Topics Covered:

How Disney's leadership values shaped a virtual event company

The surprising Minnesota origin of Grey Duck Studios

Building a pandemic-proof business with data and CRM integration

Revenue strategies that boost event performance by 50%+

Real-world advice for anyone considering virtual events

📅 Don’t miss Justin’s upcoming Virtual Event Blueprint (June 19–21)

👇 Episode Timestamps:

0:00 – Introduction and Justin's unique background (Disney + Grey Duck Studios)  

2:15 – The origin of the 'Grey Duck' name and its Minnesota roots  

4:30 – Applying Disney’s 'Five Keys' to business leadership  

6:20 – How Justin pioneered virtual events before the pandemic  

9:00 – Using dashboards and data to power smarter virtual events  

12:00 – Monetizing virtual events with VIP tiers and offers  

16:30 – Industry use cases and surprising revenue potential  

20:00 – Upcoming event: Virtual Event Blueprint  

22:30 – Final takeaways and advice from Justin Lawrie  

🔗 Learn more: https://greyduckstudios.com

🎧 More episodes: https://matchboxdesigngroup.com/podcast

#VirtualEvents #EventMarketing #DigitalStrategy #MixAndMatchbox #GreyDuckStudios #Leadership #DataDriven #DisneyInspired #MarketingTips

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