Multifamily Tech Gurus

Kerry W. Kirby
  • 5,0 (3)
  • ТЕХНОЛОГИИ

The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.

  1. -4 Ч

    Trust Me – I'm an Expert: Unfiltered Insights from The Frontlines of PropTech

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they dissect the difference between experience and hype, calling out misleading claims that can put multifamily operators at risk. This unfiltered discussion pulls back the curtain on who's walking the walk versus who's just talking. In this episode, Kerry and Jimmy tackle the growing culture of "instant experts" dominating today's digital conversations. They unpack how buzzwords like AI-powered, ADA-compliant, and data-driven marketing are often thrown around without real understanding or verification behind them. Drawing from real-world scenarios, they expose the pitfalls of trusting unchecked claims—especially when those claims impact compliance, fair housing, and operational integrity across multifamily housing. Kerry and Jimmy's Words of Wisdom: "In today's market, everyone wants to wear the expert badge — but true expertise isn't declared, it's demonstrated. It's built through years of doing the work, solving the hard problems, and standing behind results you can prove — not just post. Real experts don't need to convince you with buzzwords or titles; their track record speaks for itself in the products they build, the people they serve, and the measurable impact they deliver." Resources: WCAG Certified Platform Crafted to Reduce Risk #Proptech #WCAG #Certified

    21 мин.

  2. 6 НОЯБ.

    Marketing to Messaging: Navigating Compliance Across Diverse Channels

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into how compliance has become one of the most critical yet often misunderstood areas of multifamily operations. From marketing websites and social media strategies to resident communication tools and opt-in features, today's operators face a maze of evolving regulations that can impact everything from reputation to revenue. In this episode, Kerry and Jimmy unpack the million-dollar question: how operators are keeping up with these changes, the strategies they are using to stay ahead, and what role their vendor partners should play in ensuring compliance across the board. With real-world insights and practical takeaways, this conversation shines a light on the importance of aligning technology, people, and processes to navigate the compliance landscape with confidence. Kerry and Jimmy's Words of Wisdom: "Compliance isn't just about checking boxes — it's about protecting your communities, your residents, and your reputation. The rules are changing faster than ever, and operators can't do it alone. Vendors have to step up as true partners in the compliance game, because staying ahead today takes more than awareness — it takes alignment." Resources: Compliance is Designed to Support a Diverse Range of Usage

    24 мин.

  3. 30 ОКТ.

    Uncovering The Hidden Costs of Data Silos in Property Management

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators are sitting on mountains of data that live in silos spread across multiple platforms, which may be silently costing thousands each month in missed opportunities, inefficiencies, and lost visibility. In this episode, Kerry and Jimmy peel back the layers of these hidden inefficiencies to reveal how they erode performance, inflate costs, and hinder a community's ability to compete. They'll also spotlight how forward-thinking operators are turning the tide—leveraging integrated data ecosystems to unify their data, gain real-time visibility, and unlock smarter, faster, and more profitable decision-making across the board. Kerry and Jimmy's Words of Wisdom: "In multifamily, data silos don't just create inefficiencies—they create blind spots. When operators can't see the full picture of where leads are coming from, how units are performing, or where dollars are wasted, they're essentially flying blind. By unifying data across platforms, you not only eliminate those blind spots but also unlock a powerful advantage: the ability to make faster, smarter decisions that directly impact NOI." Resources: Uniquely Curated Integrations Built for Simplifying Data

    25 мин.

  4. 23 ОКТ.

    The Catfish Effect: Exposing Altered Photos in Apartment Marketing

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore a growing problem in the digital leasing journey—catfishing renters with heavily altered or misleading photos, and reveal why authenticity matters more than ever in an era where online impressions shape leasing decisions long before a prospect ever sets foot on the property. In this episode, Kerry and Jimmy uncover how over-edited images—from amenity shots to virtual renovations that don't exist—can quickly erode renter trust, damage a community's online reputation, and even open the door to serious compliance risks under Fair Housing guidelines. They emphasize that in today's climate of heightened renter awareness and online transparency, even a single misleading photo can spiral into lost leads and increased vacancies—making authenticity not just a best practice, but an absolute necessity. Kerry and Jimmy's Words of Wisdom: "The fastest way to lose a renter's trust is to show them something online that doesn't exist in real life. When an over-edited photo or staged renovation sets false expectations, you're not just risking disappointment; you're risking reputational damage and potential compliance violations under Fair Housing guidelines. Authenticity isn't optional anymore; it's the foundation of credibility, compliance, and ultimately, closing the lease. What renters see online has to match what they'll experience when they walk through the door." Resources: Where Smart Marketing & Compliance Intersect

    21 мин.

  5. 16 ОКТ.

    Cracking the Code: Keyword Optimization That Turns Traffic into Leads

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how operators can move beyond guesswork to uncover the exact search terms renters are using, align content with intent, and build campaigns that drive measurable results. In this episode, Kerry and Jimmy break down the art and science of keyword optimization—transforming it from a marketing buzzword into a powerful revenue-generating strategy. The duo explains how keyword research connects the dots between visibility and conversions, why long-tail strategies matter in multifamily, and how data-backed optimization fuels everything from Google Business Profiles to AI-driven leasing tools. Kerry and Jimmy's Words of Wisdom: "Keywords are more than just rankings on a page—they're the language of intent. When you crack the code on what renters are actually searching for, you don't just drive traffic, you attract people ready to take action. That's where clicks turn into conversations, and conversations turn into leases." Resources: Relentlessly Expand Your Digital Footprint to Dominate Search

    28 мин.

  6. 25 СЕНТ.

    Transitions to Triumph: Implementing Tech Amid Management Shifts

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into the strategies for successfully implementing technology during management transitions. From overcoming resistance and ensuring data integrity to training new teams and maintaining seamless operations, they explore how to transform potential disruptions into a launchpad for progress. In this episode, Kerry and Jimmy explore the challenges and opportunities that arise when new management takes over a property and fresh technology must be implemented. They discuss why transitions often create uncertainty for both teams and residents, and how the right tech approach can turn what feels like disruption into a pathway for growth. The duo examines the pitfalls of rushing rollouts during a handover—such as incomplete data migration, communication breakdowns, and how these missteps can undermine performance. Kerry and Jimmy's Words of Wisdom: "Every management transition comes with a mix of challenges and possibilities. Too often, operators view change as a setback—focusing on the disruption instead of the potential. The truth is, these moments present one of the best opportunities to reset operations, modernize workflows, and introduce technology that can elevate performance for years to come. Transitions, when handled right, aren't just hurdles to clear—they're milestones that can propel communities forward." Resources: Purpose-Built Platform Made for Today's Renter

    21 мин.

  7. 18 СЕНТ.

    Hyperscaling: How the Right Tech Stack Transforms Property Management

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore how the right tech stack is the key to hyperscaling property management companies, as they break down the strategies and technologies that fuel rapid growth—without sacrificing control, compliance, or consistency. In this episode, Kerry and Jimmy uncover how forward-thinking operators are leveraging technology to streamline operations, boost efficiency, and create frictionless experiences for both teams and residents—transforming everything from marketing and leasing to day-to-day management. They highlight how automation eliminates repetitive tasks, integrations break down data silos, and AI delivers insights that drive smarter decisions. By examining real-world use cases, they reveal how the right tech stack not only reduces costs and mitigates risk but also elevates the renter journey. Kerry and Jimmy's Words of Wisdom: "Property management companies that want to hyperscale can't afford to be weighed down by fragmented systems or outdated tools. Growth at this level requires more than just adding units—it demands a technology foundation that connects every part of the business. The right tech stack doesn't just streamline operations; it frees teams from repetitive tasks, improves decision-making with real-time data, and creates seamless experiences that today's renters expect." Resources: What's Next for Innovation in Multifamily PropTech

    23 мин.

  8. 11 СЕНТ.

    The Accessibility Overlay Trap: Why Shortcuts Don't Equal Compliance

    Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they explore the rising challenge of data overload and how excessive information can cloud judgment, distract from key objectives, and lead to analysis paralysis, creating a culture of hesitation rather than action. In this episode, Kerry and Jimmy expose the dangers of relying on overlays instead of real accessibility practices. They break down why these shortcuts fail to address the underlying code issues, how they often interfere with assistive technologies, and why they're increasingly becoming the focus of lawsuits and regulatory scrutiny. The duo also explains what true compliance requires—code-level remediation, continuous testing, and transparency—and how operators can protect their businesses while actually making their digital platforms usable for everyone. Kerry and Jimmy's Words of Wisdom: "Accessibility isn't a box you can check with a widget. Operators who think an overlay will shield them from lawsuits or deliver real compliance are setting themselves up for failure. True accessibility requires commitment, not shortcuts—and the companies that understand this are the ones building trust, avoiding risk, and serving all renters with dignity." Resources: Expand Your Digital Services to a Wider Audience

    27 мин.
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The Multifamily Tech Gurus Podcast Series brings you the latest real-world experiences of PropTech innovator Kerry W. Kirby and technologist James W. Lancaster. Kerry and Jimmy live on the technology side of the multifamily housing industry. Kerry has built an award-winning company, 365 Connect, the multifamily industry's leading innovator in AI-driven marketing, leasing, and resident engagement platforms, that he founded over two decades ago, and Jimmy leads product development at the company. Together, they are on the frontline of managing their team of developers, customers, and all the craziness in-between.

Информация

  • Автор
    Kerry W. Kirby
  • Годы выхода
    2024 - 2025
  • Выпуски
    78
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © 2024
  • Сайт подкаста
    Multifamily Tech Gurus