Data Planet

Emma Davis
  • 5,0 (2)
  • Marketing

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.

  1. Project Management for Marketing: Building High-Performing Campaigns with Mahsa Malekyar

    há 5 dias

    Project Management for Marketing: Building High-Performing Campaigns with Mahsa Malekyar

    In this episode of Data Planet, host Emma Davis interviews strategic marketing leader Mahsa Malekyar. Mahsa shares how combining project management with modern marketing operations creates stronger alignment, more efficient execution, and better business outcomes. She explains why communication—not just time management—is the foundation of successful cross-functional marketing teams, and how project management helps eliminate silos, keep stakeholders aligned, and prevent scope creep. The conversation also explores the balance between data and intuition, emphasizing that while experience shapes decision-making, marketers must continually validate assumptions with performance metrics and customer feedback. Mahsa discusses the importance of controlling variables when testing campaigns, using iterative growth marketing strategies, and ensuring brand consistency across every customer touchpoint by empowering employees to become brand advocates. She also highlights why organizational alignment, continuous learning, and placing people in roles they’re passionate about are essential for building high-performing teams that drive sustainable growth. Mahsa Malekyar's LinkedIn: https://www.linkedin.com/in/mmalekyar/

    26 min
  2. Revenue Management: Using AI to Maximize Short-Term Rental Growth with Caitlin Cassady

    21 de jun.

    Revenue Management: Using AI to Maximize Short-Term Rental Growth with Caitlin Cassady

    In this episode of Data Planet, host Emma Davis interviews Caitlin Cassady, Vice President of Marketing at Beyond. They explore how the short-term rental revenue management platform leverages massive datasets to help property owners optimize pricing, automate decision-making, and improve overall booking performance. Caitlin breaks down how Beyond turns complex signals like comp set performance, guest search behavior, and seasonal demand trends into actionable recommendations that help hosts maximize revenue without being overwhelmed by dashboards full of raw data. She also dives into how AI and machine learning are increasingly used to surface the “right” insights at the right time, enabling customers to shift from manual optimization to intelligent automation. Caitlin also explains how Beyond tailors messaging for different customer types—from individual hosts to large property managers—while also experimenting with AI-driven personalization to refine campaigns in real time. The discussion further highlights the balance between automation and human decision-making, emphasizing the importance of keeping critical thinking intact while removing repetitive operational work. Together, they unpack how data, AI, and lifecycle insights are reshaping both product experience and modern growth marketing strategy in the travel and hospitality tech space. Beyond website: https://www.beyondpricing.com

    22 min
  3. Organizational Culture Building: Building Trust Through Empowered Leadership with Robin Marie Bowling

    18 de jun.

    Organizational Culture Building: Building Trust Through Empowered Leadership with Robin Marie Bowling

    In this episode of Data Planet, host Emma Davis interviews Robin Bowling, fractional CMO and CRO and author of Clarity Curve, an independent marketing and leadership strategist operating in a fractional executive capacity. They explore how modern growth teams can unlock performance through leadership clarity, organizational alignment, and simplified execution frameworks. Robin shares how most teams don’t struggle due to lack of talent, but due to misaligned priorities and constant shifts in direction that create confusion disguised as productivity. She breaks down the leadership principle that clarity drives momentum, explaining how simplifying expectations and reducing over-management allows teams to execute faster and with greater ownership. The conversation also dives into culture as a behavioral system shaped by leaders under pressure, where consistency, accountability, and recognition define how teams operate day to day. Robin further discusses the importance of empowering leaders to develop others rather than control output, alongside a deeper reflection on purpose, integrity, and the long-term impact of values-driven leadership.

    30 min
  4. Enterprise Marketing Operations: Driving Pipeline Through Product and Growth Alignment with Sav Khetan and Meghan Whinery

    13 de jun.

    Enterprise Marketing Operations: Driving Pipeline Through Product and Growth Alignment with Sav Khetan and Meghan Whinery

    In this episode of Data Planet, host Emma Davis interviews Sav Khetan, Vice President Product Marketing, and Meghan Whinery, VP of Growth Marketing at Tealium. Together, they explore how product marketing and growth marketing teams collaborate to drive enterprise pipeline growth, customer engagement, and long-term retention in today’s rapidly evolving AI-driven landscape. The conversation dives into how Tealium aligns messaging, data strategy, and campaign execution across complex enterprise sales cycles while balancing brand awareness, pipeline acceleration, and customer expansion. Sav and Meghan share practical insights into measuring marketing effectiveness beyond vanity metrics, adapting strategies in uncertain market conditions, and navigating executive alignment during a time of rapid AI adoption and changing customer expectations. They also discuss the importance of experimentation, cross-functional collaboration, and maintaining agility in modern B2B SaaS marketing, while emphasizing why there is no “silver bullet” strategy for growth. Tealium website: https://tealium.com

    29 min
  5. AI Superusers at Work: Balancing Productivity and Human Creativity with Brenna McNally

    12 de jun.

    AI Superusers at Work: Balancing Productivity and Human Creativity with Brenna McNally

    In this episode of Data Planet, host Emma Davis interviews Brenna McNally, Director of Marketing of Craftable. They explore the growing reality of AI superusers, the emotional toll of managing agentic AI workflows, and how high-performing professionals are navigating burnout in an always-on productivity culture. Brenna shares her firsthand experience using AI-driven systems to scale marketing operations while balancing the constant micro-decisions, quality assurance demands, and mental fatigue that come with orchestrating multiple AI tools at once. The conversation dives into the hidden costs of AI adoption, including unrealistic productivity expectations, the psychological impact on overachievers, and the importance of building intentional rest and recovery protocols to sustain creative performance. Brenna also explains how Craftable is helping restaurants and hospitality operators streamline purchasing, inventory, and back-office operations through AI-powered insights, enabling teams to spend less time managing spreadsheets and more time focused on guest experiences and operational efficiency. Craftable website: https://craftable.com

    24 min
  6. Real Estate Technology: Scaling Broker Growth Through Platform Consolidation with Jack Markham

    7 de jun.

    Real Estate Technology: Scaling Broker Growth Through Platform Consolidation with Jack Markham

    In this episode of Data Planet, host Emma Davis interviews Jack Markham, Chief Marketing Officer of Inside Real Estate. Jack shares how his transition from Executive Vice President of Strategic Growth to CMO has shaped a revenue-first approach to marketing leadership, creating stronger alignment between sales, marketing, and customer success. Jack also discusses the complexity of serving multiple audiences within the real estate ecosystem—from enterprise brokerages and large teams to individual agents and consumers—and how Inside Real Estate helps organizations scale through its BoldTrail platform. Listeners will gain insights into connecting marketing metrics to business results, driving product adoption at scale, empowering high-performing teams through cross-functional collaboration, and leveraging technology to unlock growth for brokerages looking to expand market share. The episode offers valuable lessons for growth leaders, marketers, and revenue operators seeking to build more accountable, data-driven organizations. Inside Real Estate website: https://insiderealestate.com

    20 min
  7. Personalized Software Discovery: Scaling SaaS Acquisition Channels with Bilal Ahmed Khan

    30 de mai.

    Personalized Software Discovery: Scaling SaaS Acquisition Channels with Bilal Ahmed Khan

    In this episode of Data Planet, host Emma Davis interviews Bilal Ahmed Khan, Senior Director of Inbound Marketing at Software Finder. They explore how SaaS companies can improve software discovery, lead generation, and marketplace visibility in an increasingly AI-driven landscape. Bilal shares how Software Finder differentiates itself from legacy review platforms through personalized software recommendations, human-centered consultations, and tailored growth models for SaaS vendors. Bilal also explains why human guidance still matters in high-stakes software purchasing decisions, how Software Finder helps startups accelerate discoverability and rankings, and why modern SaaS companies need more than just directory listings to compete effectively. Software Finder website: https://softwarefinder.com

    20 min
  8. Product Marketing Strategy: Driving SaaS Pipeline Growth with Rick Weithas

    26 de mai.

    Product Marketing Strategy: Driving SaaS Pipeline Growth with Rick Weithas

    In this episode of Data Planet, host Emma Davis interviews Richard (Rick) Weithas, former product marketing leader at NAVEX. They discuss the evolving role of product marketing in private equity-backed SaaS companies, including how product marketers drive pipeline growth, align sales and marketing teams, and balance short-term revenue pressure with long-term market positioning. Rick shares practical insights on improving win rates through better go-to-market alignment, reducing “close-no-decision” deals, and identifying urgency within the customer journey. The conversation also explores the growing impact of AI on modern marketing teams, why over-automation can weaken brand differentiation, and how companies can use AI more strategically for smarter targeting, customer intelligence, and personalized engagement rather than simply producing more content. NAVEX website: https://www.navex.com/

    18 min
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Sobre

Data Planet is where the brightest minds in data-driven marketing come to decode the truth behind modern growth. Each week, we sit down with the leaders shaping the future of demand generation — the operators who are scaling revenue engines, navigating shifting CAC/LTV realities, and steering their teams through the pressure of “big goals, tight timelines, and no room for guesswork.” From funded startups to $100M+ scale-ups, our guests share the experiments, frameworks, and behind-the-scenes decisions guiding their next stage of growth. We spotlight the people building in the trenches. Expect conversations that unpack what’s actually moving the needle in 2025 growth systems, how top teams keep CAC healthy while accelerating pipeline, the organizational shifts high-performing leaders are making, the stories, insights, and decision-making playbooks behind standout results. Whether you're a marketer, founder, or operator who thinks in numbers, Data Planet puts you in the room with the people setting the pace for the industry. Welcome to the podcast built for those who live and breathe performance.

Informações

  • Criado por
    Emma Davis
  • Anos de atividade
    2025 - 2026
  • Episódios
    54
  • Classificação
    Livre
  • Copyright
    © Emma Davis
  • Site do podcast
    Data Planet