DataExchange "TalkDataToMe"

SpringDB
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  • التكنولوجيا

Welcome to DataExchange "Talk Data to Me", the podcast where the world's most forward-thinking data and revenue leaders pull back the curtain on how intelligent data drives real business outcomes. Hosted by John Kosturos, CEO of SpringDB, each episode features candid conversations with executives, practitioners, and innovators across the data ecosystem, from technographics and AI agents to identity graphs, revenue intelligence, and beyond. Whether you're a CRO looking to sharpen your go-to-market strategy, a data engineer building the next-gen stack, or a founder navigating the evolving B2B.

الحلقات

  1. قبل ١٢ ساعة

    Every Company Is Becoming a Data Company: Inside People Data Labs with Ben Eisenberg

    Every Company Is Becoming a Data Company: Inside People Data Labs with Ben Eisenberg People Data Labs is one of the most widely used workforce data providers in the market, and most end users have never heard of it by name. That is by design. In this episode of the SpringDB Data Exchange, John Kosturos sits down with Ben Eisenberg, CEO of People Data Labs, to explain how a company with no software product of its own became the data foundation behind platforms across recruiting, sales, marketing, and investment research. Ben walks through the three joinable datasets that power People Data Labs, person, company, and job postings, all connected on a single persistent company identifier. He explains why not having a software product is a strategic advantage, how job postings quietly reveal hiring signals, budgets, and the technologies a company actually uses, and why every company is becoming a data company as AI lowers the barrier to building in house. The conversation also covers the practical decisions every data buyer faces: API versus flat file delivery, consumption versus all you can eat pricing, delivery through Snowflake, Databricks, and S3, and how to judge data quality through golden records, record linkage, and benchmarking. Ben closes with an honest look at where global coverage is strongest, where it thins out, and why the use case decides everything. In this episode: Why pure data beats owning a software productHow person, company, and jobs data become joinableThe hiring signals hidden in job postingsAPI versus flat file delivery, and when to switchHow data pricing actually worksHow to evaluate data quality and global coverageAbout People Data Labs: People Data Labs is a workforce data provider that builds high quality person, company, and job posting datasets and delivers them to the platforms and teams that build on top of them. Its core resume dataset covers roughly 800 million profiles, supported by an identity graph of approximately 2.1 billion identities. The SpringDB Data Exchange brings you conversations with the people building the data economy. Subscribe for a new episode, and learn more at springdb.io.

    Every Company Is Becoming a Data Company: Inside People Data Labs with Ben Eisenberg

  2. ٢ يوليو

    B2B Marketer's Guide to Education Data: Cracking the $1 Trillion K-12 Market

    The K-12 education market is $1 trillion and one of the most recession-resistant B2B verticals in the United States. In this episode of the SpringDB Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach teachers, principals, school districts, and educational institutions with the right data strategy. What you'll learn:→ Why general B2B databases fail in the education market→ How MCH Data monitors 80,000 schools every month and updates 4 million educator records→ Why 1 in 7 public school teachers moves or leaves every year and what that means for your campaigns→ The school buying calendar: when to market, when to pull back, and when budgets reset→ How to segment 400+ educator job titles for precise targeting→ Email deliverability rules specific to school district networks→ Commercial models: list licensing, private cloud databases, APIs, and programmatic audiences Whether you are new to education as a vertical or looking to sharpen your data strategy, this episode is the practical guide you need. 🔗 Learn more about MCH Data: mchdata.com🔗 Explore education data on SpringDB: springdb.io/data-vendors/mch-data/ #EducationData #B2BMarketing #K12Marketing #EdTech #DataStrategy #SchoolDistrict #ProgrammaticAdvertising #DataExchangePodcast

    B2B Marketer's Guide to Education Data: Cracking the $1 Trillion K-12 Market

  3. ٢٩ يونيو

    B2B Marketer's Guide to Healthcare Data: Cracking the $5.3 Trillion Market

    Healthcare is a $5.3 trillion market and one of the most underutilized opportunities in B2B marketing. In this episode of the Data Exchange Podcast, John Kosturos sits down with Peter Long, CEO of MCH Data, to break down how B2B marketers can effectively reach doctors, hospitals, nursing homes, and healthcare institutions using the right data and strategy. What you'll learn:→ How to segment 240+ medical specialties for targeted campaigns→ Why healthcare buyers respond differently than standard B2B audiences→ Email deliverability rules specific to healthcare institutions→ How programmatic digital advertising works in the healthcare space→ The person-plus-place linkage problem most databases miss→ Commercial models: list licensing, APIs, private cloud databases Whether you're new to healthcare as a vertical or looking to sharpen your data strategy, this episode gives you a practical roadmap. 🔗 Learn more about MCH Data: mchdata.com🔗 Explore healthcare data on SpringDB: springdb.io/data-vendors/mch-data/

    B2B Marketer's Guide to Healthcare Data: Cracking the $5.3 Trillion Market

  4. ٧ يونيو

    How Modern Data Platforms Scale: Identity Graphs, Data Enrichment & Intent Data Explained

    What does it actually take to build and scale a modern data platform? In this episode of SpringDB Data Exchange, we sit down with Nick Weldon, Co-Founder of 5x5, to break down how today’s leading platforms are powered by identity graphs, data enrichment, and intent data. Nick shares how 5x5 built a unique data co-op model, where companies collaborate and exchange first-party and behavioral data to create a massive, unified data ecosystem—without relying on traditional data vendors or expensive data licensing. We go deep into how data platforms are evolving, why enrichment is no longer optional, and how companies can unlock powerful insights by combining multiple data sources into a single identity graph. 🧠 What You’ll LearnWhat an identity graph is and how it connects B2B, consumer, device & behavioral dataWhy data enrichment is critical for CRM, MarTech & AdTech platformsHow intent data actually works (and why most solutions get it wrong)The challenges of scaling large data pipelines (petabyte-level)How modern platforms use data to build better products and experiences🎯 Who Should WatchProduct leaders building data-driven platformsFounders exploring data as a competitive advantageData engineers & architects working with large-scale datasetsGrowth, RevOps, and marketing teams using enrichment & intent dataAnyone curious about how modern data ecosystems actually work🔗 Full Podcast & More Episodes 👉 https://springdb.io/podcast

    How Modern Data Platforms Scale: Identity Graphs, Data Enrichment & Intent Data Explained

  5. ٧ يونيو

    Driving Revenue Growth with Technographic Intelligence

    In this episode of the Data Exchange Podcast, John sits down with Rohini Kasturi, CEO of HG Insights, to explore how companies can better understand their markets and grow with precision. HG Insights is widely recognized as a leader in technographic intelligence, helping businesses identify the right customers, understand technology adoption, and move upmarket more effectively. Rohini shares his background and what led him to join HG Insights after first experiencing the platform as a customer. Drawing on decades of experience in technology leadership, he explains why data, AI, and market intelligence are becoming essential tools for modern growth strategies. The conversation covers how companies can move beyond surface-level market analysis, why understanding what technologies customers actually use matters, and how insights like spend data and buying signals help teams focus on the opportunities that are most likely to convert. Rohini also discusses how HG Insights supports both large enterprises and leaner teams, and how curated data, AI-powered tools, and partnerships are shaping the future of go-to-market execution. Whether you’re a business leader, sales or marketing professional, or simply curious about how data is changing the way companies grow, this episode offers clear insights and practical takeaways. Topics include: Technographics and market intelligence explained simply How companies identify the right accounts and buyers Using data and AI to drive smarter growth decisions The role of curated data and partnerships in scaling 👉 Subscribe for more conversations with leaders shaping the future of data and business growth.

    Driving Revenue Growth with Technographic Intelligence
  • ٥ حلقة

حول

Welcome to DataExchange "Talk Data to Me", the podcast where the world's most forward-thinking data and revenue leaders pull back the curtain on how intelligent data drives real business outcomes. Hosted by John Kosturos, CEO of SpringDB, each episode features candid conversations with executives, practitioners, and innovators across the data ecosystem, from technographics and AI agents to identity graphs, revenue intelligence, and beyond. Whether you're a CRO looking to sharpen your go-to-market strategy, a data engineer building the next-gen stack, or a founder navigating the evolving B2B.

المعلومات

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    SpringDB
  • سنوات النشاط
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    DataExchange "TalkDataToMe"