DEALS | Why "Name, Image, and Likeness" contracts are getting more complicated - with Josh Ludmir (Greenberg Traurig‪)‬ Monetizing Media

Josh Ludmir, a partner at law firm Greenberg Traurig who specializes in contracts between media companies and talent, talks with Monetizing Media host Eric Cohen-Peckham about how one of the most common contracts in the industry is evolving. >> The Personal Appearance Release gives a media company or advertiser permission to use the name, image, and likeness of a person. It has long been standard and one-sided in favor of the companies. Social media, NFTs, generative AI tools, and "cancel culture" targeting both companies and individuals has made it more complicated and negotiable, however. // Join the newsletter and find other resources for media & entertainment executives at MonetizingMedia.com