54 episodes

Deathcare Decoded explores trends in the death profession, uncovering valuable insights through conversations with industry thought-leaders. Our mission is to bring forward-thinking education to death care professionals.

Hosted by Justin Crowe, Founder & CEO of Parting Stone, and Alexandra Jo, Culture Manager at Parting Stone.

To learn more about Parting Stone and solidified remains visit https://hubs.la/H0W4_Gm0

Deathcare Decoded Parting Stone

    • Business
    • 5.0 • 2 Ratings

Deathcare Decoded explores trends in the death profession, uncovering valuable insights through conversations with industry thought-leaders. Our mission is to bring forward-thinking education to death care professionals.

Hosted by Justin Crowe, Founder & CEO of Parting Stone, and Alexandra Jo, Culture Manager at Parting Stone.

To learn more about Parting Stone and solidified remains visit https://hubs.la/H0W4_Gm0

    Episode 54: Cremation Marketing and The Future of Ecommerce Business in Deathcare

    Episode 54: Cremation Marketing and The Future of Ecommerce Business in Deathcare

    This week I return to my conversation with Courtney Gould Miller, Chief Strategy Officer at MKJ Marketing and Chief Marketing Officer at Tribute Technology, to talk about successful marketing for cremation services and the future of ecommerce business in deathcare. We discuss how good marketing strategies can help educate families about cremation options, the role that ecommerce cremation business plays in the funeral profession of today, and what the future of cremation businesses look like with the rise of the DIY deathcare consumer.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 21 min
    Episode 53: Innovations in Deathcare Today and Tomorrow

    Episode 53: Innovations in Deathcare Today and Tomorrow

    This week I return to my conversation with Lauren Bowser, Owner and Manager of Cusick Funeral Home to discuss unconventional areas of innovation in the deathcare space. We talk about the value of moving the profession forward with new technologies like green embalming fluids and products, the role of social media in continued learning and best practices for morticians and embalmers, and the need for more widespread education about eco-conscious cremation options in the deathcare profession.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 21 min
    Episode 52: Keys to Marketing Success for Deathcare Businesses

    Episode 52: Keys to Marketing Success for Deathcare Businesses

    This week I have the pleasure of talking with Courtney Gould Miller, Chief Strategy Officer at MKJ Marketing and Chief Marketing Officer at Tribute Technology, about the relationship between good marketing strategies and business success in deathcare. We discuss the value of working with a marketing firm with specific expertise in the deathcare profession, the specifics of what a good marketing strategy can do to grow your business, and where to start if your company is pursuing digital marketing for the first time.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 42 min
    Episode 51: Modern Tradition- Funeral Business Ownership in Today's World

    Episode 51: Modern Tradition- Funeral Business Ownership in Today's World

    This week I have the pleasure of speaking with Lauren Bowser, Owner and Manager of Cusick Funeral Home in Somerville New Jersey, to talk about being a first generation funeral business owner in today’s deathcare world. We discuss changes that funeral businesses saw during the Covid-19 pandemic, the differences between being an independent tradesman and owning a funeral home, and advice for other young funeral professionals stepping into first time funeral home ownership.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 27 min
    Episode 50: Cemetery Equity

    Episode 50: Cemetery Equity

    This week, I return to my conversation with Mel Bennett, Creator and Co-Founder of Life Forest, to talk about equity in cemeteries and permanent placement options. We discuss various ways that burial has historically been inequitable, various situations that might warrant special care and consideration, and how to make sure that families choosing permanent placement receive the support that they need today and moving forward.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 41 min
    Episode 49: The Value of Death Care Conventions

    Episode 49: The Value of Death Care Conventions

    This week I am joined by Dr. Sara Murphy and Timothy McLoone to talk about the value and experience of deathcare conventions and conferences. Timothy McLoone is a Licensed Funeral Director & Certified Celebrant and Dr. Sara Murphy is a death educator, certified thanatologist, and suicidologist with fifteen years of scholarly, pedagogical, and professional experience in the field. In this interview, we break down the benefits of attending death care conventions from continuing education to the expo floor, and talk about how these opportunities for learning and networking can help push the profession forward.

    Produced and Hosted by and Alexandra Jo, Content Manager at Parting Stone, and Co-Hosted by Justin Crowe, Founder & CEO of Parting Stone.

    To learn more about Parting Stone and solidified remains visit Parting Stone's website.

    • 19 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

charvan ,

SO Refreshing

The industry and public need to be hearing these people, messages, voices, and opinions. Subject matter is treated with appropriate mix of levity and gravitas. Hosts and guests efforts to go beyond do no harm and actually do good is earnest. Cannot wait to hear more!!

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