If U Seek

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Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.

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  1. The Product Mindset Shift

    9월 2일

    The Product Mindset Shift

    Eleni Lialiamou, founder of Kimolian and longtime product leader, joins If U Seek to talk about building real agency inside organizations and why product thinking is more than a job title. From redefining how teams execute ideas, to exploring how AI is changing access and creativity, Eleni brings thoughtful energy to big questions about leadership, tooling, and education. Would you like to know more about how good ideas actually get built and what it takes to bring others along the way Then definitely don’t miss this one! 👉 Connect with Eleni on LinkedIn 🌐 Learn more about her work at Kimolian Academy 🌐 Get in touch with us: ⁠⁠⁠Useberry.com⁠⁠⁠ ⁠⁠⁠LinkedIn⁠⁠⁠ ⁠⁠⁠Instagram⁠

    43분
  2. Designing Practice, Not Process

    8월 12일

    Designing Practice, Not Process

    John Cleere, founder of Unmake and longtime design leader, joins If U Seek to talk about community, communication, and designing the conditions for clarity at work. From starting peer-led groups inside companies to challenging the way teams think about strategy, John shares thoughtful ideas (and some unexpected inspiration from Renaissance art). If you’ve ever tried to influence a team without pulling rank — or wondered how design fits into long-term thinking — this episode is for you. 👉 Connect with John on LinkedIn Find his book recommendations here: Why Greatness Cannot Be Planned: The Myth of the Objective by Joel Lehman and Kenneth StanleyUncommon Sense, Common Nonsense by Jules Goddard and Tony EcclesConnect the Dots: The Art and Science of Creating Good Luck by Christian BuschThe Business of Belonging: How to Make Community your Competitive Advantage by David SpinksAlchemy: The Surprising Power of Ideas That Don't Make Sense by Rory Sutherland 🌐 Get in touch with us: ⁠⁠Useberry.com⁠⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠Instagram⁠

    43분
  3. Enterprise UX Without Authority

    7월 23일

    Enterprise UX Without Authority

    Karen Manhas, Senior UX Designer at Tesco, joins If U Seek to talk about the reality of working in Enterprise UX. From redesigning legacy systems to influencing without a title, Karen shares how internal tools get built, measured, and improved. IF you would like to know more about why this kind of UX work matters more than people think (or some great tips about talking with stakeholders), this episode is for you! -You can see Karen's Miroverse page here, and check out her templates here: https://miro.com/miroverse/profile/Karen-Ma/ 🌐 Get in touch with us: ⁠Useberry.com⁠ ⁠LinkedIn⁠ ⁠Instagram⁠ ⁠Facebook

    37분
  4. Is AI Reshaping How We Design?

    6월 26일

    Is AI Reshaping How We Design?

    Kostas Giannakis, Head of Product Design & Research at Next Insurance, joins us to talk about how AI is reshaping the way teams work from faster prototyping to rethinking team structure. He shares how his team uses AI in everyday workflows and what that means for the role of designers(and other team members) today. We also touched on AI-led research interviews, the shrinking space for junior roles, and why culture still matters when everything else is changing. Tune in to hear the full conversation and see where AI might be taking your team next. 🌐 Get in touch with us: Useberry.com LinkedIn Instagram Facebook

    37분
  5. Research Meets ROI

    2024. 08. 06.

    Research Meets ROI

    In this episode, we will have a lovely conversation with Sotiris Sotiropoulos, a lead UX researcher with extensive experience across various industries. Sotiris brings a wealth of knowledge in B2B, B2C, finance, retail, and telecommunications, along with a passion for team education and mentorship. He is currently serving as a lead user researcher at Meta. In this episode, we explore strategies for leveraging research to enhance profitability while prioritizing user needs. Listeners will learn from Sotiris: Examples of common usability metrics used to measure product effectiveness and user satisfaction, provide insights into how to assess and optimize user experiences. Strategies for educating teams on the importance of research and its impact on ROI, including practical approaches for fostering a research-driven culture within organizations. Recommendations for books and resources to continue education on research methodologies and their application in driving business success that you don't want to miss.

    44분
  6. Educating Clients in UXR

    2024. 07. 22.

    Educating Clients in UXR

    In this new episode of "If U Seek," we welcome Joy Mentzing to explore the challenges of educating clients in UXR. Joy shares insights into influencing stakeholders to appreciate the value of UXR, not just in financial terms but also as a crucial aspect of business operations. She provides practical strategies for overcoming resistance, aligning UXR with broader organizational goals, and cultivating strong client relationships. Whether you're a freelancer or part of a larger organization, this episode offers invaluable advice on integrating UXR effectively into your projects. What you will learn and start practicing in this episode: 1. Common objections stakeholders have against investing in UXR and effective strategies to overcome them. 2. Creative ways to adjust project scopes or allocate resources to include UXR within a client's budget. 3. Successful examples of integrating UXR and Conversion Rate Optimization (CRO) to drive measurable improvements in business outcomes.

    45분
  7. Decoding Conversion Insights

    2024. 07. 09.

    Decoding Conversion Insights

    In this episode, we take a look at the intricate balance between user-centric design and the numerical metrics that often dominate decision-making in the conversion optimization industry. Joining us is David Standen, a product design leader with a background that spans Shopify, eBay, Nokia, startup founding, and advising early-stage ventures. Throughout our conversation, David shares practical strategies for aligning design efforts with stakeholder objectives, fostering a common language that drives conversion and business success. What you will learn from this interview The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field. We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts. Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.

    38분
  8. Navigating Cognitive Design

    2024. 06. 25.

    Navigating Cognitive Design

    In this entertaining but insightful episode, we welcome Roberta Capellini, a service design & user research lead at Unicredit, renowned for her expertise in applying behavioral science to digital experiences. Roberta shares insights into leveraging behavioral science principles to optimize digital experiences, exploring topics such as conducting research, cognitive psychology's role, generative research methodologies, and addressing cultural differences in design. What you will learn in this episode: How to apply behavioral science to enhance user engagement and retention in digital products. Understand the significance of cognitive psychology in informing digital design decisions. Communicate the value of generative research to stakeholders by showcasing its role in uncovering user needs, preferences, and insights, ultimately driving innovation and enhancing products and digital experiences.

    43분
  9. Exploring AI’s Impact on Research

    2024. 06. 10.

    Exploring AI’s Impact on Research

    In this episode, we explore the impact of AI on research practices with Andrew Gordon, a Senior Research Consultant at Prolific, renowned for his expertise in cognitive neuroscience and misinformation reliance. Through our conversation with Andrew, we uncover the nuances of utilizing AI in research, from enhancing data collection efficiency to addressing biases inherent in online methodologies. What you can learn from Andrew on this episode? The role of AI in gathering and analyzing large volumes of online data for research purposes. The challenges and opportunities presented by AI in cross-referencing and verifying information from various online sources. The implications of AI integration on traditional online research methodologies, and how it can affect research outcomes and results.

    48분
  10. The Business Side of UX Design

    2024. 05. 21.

    The Business Side of UX Design

    On this episode of IF U SEEK, we have the opportunity to talk with Sergei Golubev, a UX designer with over 15 years of experience. Sergei has left his design mark on giants like Microsoft, Heathrow, and British Gas. In this episode, we discuss some of the misconceptions about the value of user experience design in business. Communication is key. Sergei elaborates on how UX designers can effectively communicate the business impact of their decisions to non-design stakeholders, emphasizing the role of storytelling in conveying the rationale behind UX design choices. What you will learn from this interview: The Value of Diverse Backgrounds, Sergei's journey from developer to designer highlights the importance of having a diverse skill set in the UX field. We discuss addressing common misconceptions and offering practical strategies for measuring the return on investment (ROI) of UX efforts. Internalizing communication is key, we talk about the role of storytelling in effectively communicating the rationale behind UX choices, enabling designers to better align with business objectives.

    42분

  11. 예고편

    Welcome to If U Seek

    Welcome to "If U Seek," the podcast where curiosity meets the world of user experience!

    13초

예고편

소개

Welcome to "If U Seek," the podcast where curiosity meets the world of user experience. Our title isn't just catchy; it's a gateway to a diverse exploration of UX. Each episode begins with a promise to set the stage for a journey into an interesting UX topic or trend. Whether it's design, research, development, or beyond, we promise to bring bright guests to share new insights and fresh perspectives. Designed to pique your interest and expand your knowledge, "If U Seek" invites listeners to explore the growing field of UX with us. Tune in to find out what each unique episode seeks to reveal.

정보

  • 제작진
    Useberry
  • 방송 연도
    2024년 - 2025년
  • 에피소드
    11
  • 등급
    전체 연령 사용가
  • 저작권
    © Useberry
  • 웹사이트 보기
    If U Seek