Decoding Connected Strategies: Nicolaj Siggelkow on Building Trust Decoding Digital

A quiet revolution is changing the way companies sell. Instead of one-time transactions, businesses are looking to create ongoing, always-on relationships with their customers. Nicolaj Siggelkow wrote the book on these new connected strategies. In this episode, hear him explain how they work and how you can rethink your business to connect to your customers in new ways.