Decoding Growth

Alyssa Yap
  • 0.0 (0)
  • Marketing
  • Updated Daily

Decoding Growth is where Aly from Gather 'n' Grow decodes what's actually going on underneath your marketing, sales, and ops. After 10 years inside businesses as a HubSpot and Google Ads partner, she keeps seeing the same questions come up — good questions that usually get bad answers, or answers that sound right but miss the real problem. Each episode is short (5–15 minutes), solo, and grounded in what she's seen work and break across real accounts. No theory. No fluff. Just the stuff that actually moves the needle — the broken handover between marketing and sales, the CRM nobody trusts, the ad spend that looks fine on a dashboard but isn't driving revenue. If you run a business, manage a team, or you're the one trying to make the marketing and sales engine actually run, this is for you.

Episodes

  1. 2d ago

    What I Look for in the First 10 Minutes of a Google Ads Audit

    Before I look at a single ad, I check five things. This episode covers the diagnostics I run in the first ten minutes of a Google Ads audit: tracking, account settings, budgets and bidding, structure, and message-to-landing-page match. Measure twice, cut once, especially before you start changing campaigns.

    What I Look for in the First 10 Minutes of a Google Ads Audit

  2. Sep 20

    What I Look for in the First 10 Minutes of a HubSpot Audit

    In this episode of Decoding Growth, I delve into the crucial first 10 minutes of a HubSpot audit. I share my insights on what to prioritise when assessing a HubSpot account, starting with the importance of data properties. I discuss common pitfalls, such as duplicate properties and incorrect field types, which can compromise data integrity. I'll also explore how to effectively align data capture with business goals, ensuring your CRM is set up for meaningful insights. By focusing on automations, user-friendly pipelines, and tailored dashboards, I equip you with essential strategies for optimising your HubSpot usage. Tune in to learn how to build a robust foundation for sustainable growth in your business.

    What I Look for in the First 10 Minutes of a HubSpot Audit

  3. Aug 30

    How to Pick the Right Provider: The Questions That Reveal Everything

    Most agency relationships go wrong before the first invoice. I share the questions I'd want a client to ask me, the ones that surface whether you're actually aligned, whether your provider will push back when they should, and whether you'll meet the person managing your account or just the one selling it. Inversion thinking, applied to hiring help.

    How to Pick the Right Provider: The Questions That Reveal Everything

  4. Aug 15

    Why You Don't Need More Tools — You Need Clarity

    Every business I audit has more tools than it needs and less clarity than it thinks. This episode is about why adding another platform won't fix what's actually broken: unclear processes. We cover tech stack bloat, the KISS principle, and why clarity has to come before tooling, not the other way around.

    Why You Don't Need More Tools — You Need Clarity

  5. Aug 8

    When a CRM Migration Fails Before It Even Starts

    Most failed CRM migrations were doomed before a single record moved. I cover the four signals I look for before a migration begins: ownership, internal champions, clarity, and timeline pressure. If you're planning a HubSpot or Salesforce migration this year, listen to this before you sign the SOW.

    When a CRM Migration Fails Before It Even Starts

  6. Jul 30

    How to Pick the Right CRM

    Most CRM decisions get made off feature lists and pricing pages, and that's why most CRMs end up half-used. I walk through how to actually evaluate a CRM based on your business stage, your processes, and the teams who'll live inside it every day. The right CRM isn't the one with the most features, it's the one your team will actually use.

    How to Pick the Right CRM

  7. Jul 30

    The CPA Trap: Why Chasing the Lowest CPA Creates Fragility, Not Growth

    The lowest CPA isn't the goal. It's the trap. I unpack Goodhart's Law in a marketing context, what happens when CPA becomes the target instead of the measure, and why optimising too hard for "cheap leads" can quietly shrink your business. If your ad account looks efficient but your pipeline keeps slowing, this one's for you.

    The CPA Trap: Why Chasing the Lowest CPA Creates Fragility, Not Growth

  8. Jul 30

    Trailer

    The trailer for Decoding Growth. I'm Aly from Gather 'n' Grow. Over the last ten years I've been inside businesses, their CRMs, their ad accounts, their team calls, and the real problem is almost never the one they think it is. This show takes the questions that keep coming up and answers them one at a time. Short episodes, 5 to 15 minutes, no theory, just what I've seen break and what I've seen work.

    Trailer
  • 8 Episodes

About

Decoding Growth is where Aly from Gather 'n' Grow decodes what's actually going on underneath your marketing, sales, and ops. After 10 years inside businesses as a HubSpot and Google Ads partner, she keeps seeing the same questions come up — good questions that usually get bad answers, or answers that sound right but miss the real problem. Each episode is short (5–15 minutes), solo, and grounded in what she's seen work and break across real accounts. No theory. No fluff. Just the stuff that actually moves the needle — the broken handover between marketing and sales, the CRM nobody trusts, the ad spend that looks fine on a dashboard but isn't driving revenue. If you run a business, manage a team, or you're the one trying to make the marketing and sales engine actually run, this is for you.

Information

  • Creator
    Alyssa Yap
  • Years Active
    2026
  • Episodes
    8
  • Rating
    Clean