Decoding Oblivion

Eva Nevraj

On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.

Выпуски

  1. SEO Is Dead?

    12 МАЯ

    SEO Is Dead?

    ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it. If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality. In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era. What’s covered: — GEO vs SEO: what’s actually different and why it matters — How ChatGPT and AI assistants choose which brands to mention — Why AI visibility is becoming a make-or-break for B2B — How buyer decisions are shifting from Google to AI assistants — What “AI as the new decision engine” looks like in practice — How Geonimo helps companies track and improve AI visibility 🎙️ Featuring: Pierre-Louis Jérôme - Co-Founder, Geonimo Loïs Guilhou - Head of Sales, Geonimo Produced with WellDone (welldone.tech) and MAADS (maads.com). #AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo Timecodes 00:00 - The day Google stopped being the homepage 01:27 - GEO in one sentence 02:52 - "On Google you compete for clicks. On AI you compete to be chosen" 04:07 - SEO vs AEO vs GEO without the buzzwords 05:19 - The 3 signals that decide which brand AI picks 06:17 - Why most CMOs are 18 months behind 08:24 - The gap that made GEO inevitable 10:23 - Crypto and e-commerce got there first 11:52 - The 3 layers of AI visibility 13:37 - Faster than the internet itself 14:19 - Inside Geonimo: how the audit works 15:51 - The AI Suitability Score 16:24 - Traffic is dead. Mentions are the new metric 18:15 - The multi-market problem nobody talks about 20:33 - The mistake every brand makes in their first AI audit 22:40 - Who gets results in 7 days vs 7 months 24:40 - Writing for AI is nothing like writing for Google 27:56 - The 70/30 rule for SEO and GEO budgets 29:42 - Why AI search isn't winner-takes-all 31:03 - How small brands beat giants on ChatGPT 33:01 - Brands that started ranking in AI within days 34:10 - Industries already locked. Industries still wide open 35:58 - The 3 things to fix this week to show up in ChatGPT 37:15 - The biggest GEO mistake brands repeat 38:09 - Why GEO is a moving target 39:20 - What stops working in 6 months 40:26 - Where Geonimo is heading next 41:40 - The product roadmap nobody else is building 42:52 - From insights to automation 43:45 - GEO for marketplaces and recommendation engines 44:37 - AI agents talking directly to Geonimo 45:35 - How to try Geonimo and book a demo 46:10 - One thing to do tomorrow morning 46:34 - The 6-month forecast 47:09 - Outro Hosted on Acast. See acast.com/privacy for more information.

    47 мин.
  2. 24 АПР.

    AI is already trading and earning. Are humans obsolete?

    In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently? Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else. We talk about: — how AI agents can make money (without human involvement) — why giving agents financial access changes everything — the concept of self-funding AI systems — building infrastructure for autonomous agents — and how you can start experimenting with this today This isn't theory anymore — it's already happening. #AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLife Timecodes 00:00 AI agents already making millions 🤯 01:07 Intro: AI + crypto = new economy 02:17 The problem: why AI agents need money 03:27 Built in a weekend → $55M volume 04:23 How it works: AI launching tokens & earning 06:48 AI agents trading & making money 12:06 What is the “agentic economy”? 14:15 Self-funding AI agents (big idea) 18:24 How it scaled to 1,700+ agents 35:18 How to start using AI agents today Hosted on Acast. See acast.com/privacy for more information.

    43 мин.
  3. 10 АПР.

    The Future of Communication: Email, Crypto & AI with Gerald from EtherMail

    What happens when email meets Web3 and AI and why should you care? In this episode of Decoding Oblivion, we explore how one of the oldest communication tools is being reinvented through blockchain, artificial intelligence, and new user-centric models. Our guest, Gerald, founder of Ethermail, breaks down: — why email hasn’t fundamentally changed in decades — how connecting email with crypto wallets reshapes communication — what Web3 email actually is (and how it differs from Gmail) — how users can control who reaches them, and even get rewarded for their attention — why spam might become obsolete — the role AI agents will play in future communication systems — and why data privacy is becoming more critical than ever We also dive into the current state of the Web3 industry, the challenges of adoption, and what businesses, marketers, and builders should be focusing on right now. This episode is for anyone looking to understand where digital communication is heading  and what’s already working today. 🎧 Tune in to discover what’s next. Timecodes: 00:00 Introduction 01:03 Gerald’s Background & The Origin of EtherMail 03:09 Why Email Hasn’t Changed Since the 90s 05:17 Wallet-Based Email: Ownership, Identity & Encryption 08:50 Asset-Based Targeting: Emailing Wallet Holders 10:15 Getting Paid for Attention: The Rewards Model 11:38 Early Growth, Adoption & The Bot Problem 13:35 MoldMail: Email Infrastructure for AI Agents 17:45 Web3 Advertising Today & Why Email Still Works 21:46 EtherMail x Telegram Integration Explained 25:44 How Campaign Targeting Works (Active Wallets) 29:08 Who Uses EtherMail Today vs. Early Days 31:29 AI Agents & The Future of Email Communication 36:32 Biggest Challenges to Adoption 41:13 Can AI Give Power Back to Users? 43:37 Email’s Core Problems: Spam, Privacy & Fragmentation 46:14 AI Tools & Workflows Gerald Recommends 49:44 Advice for Startups & Marketers in 2026 56:22 Where to Find Gerald  57:47 Final Thoughts: Building Through the AI Era Hosted on Acast. See acast.com/privacy for more information.

    57 мин.
  4. 28 МАР.

    Media Collapse: Algorithms, AI Agents and the Future of Credibility

    Media isn’t dying. It’s being rebuilt in real time. In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution. We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast. Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality? This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next. Timestamps: 00:00 Intro & Fred's background 03:17 The old media model and what credibility meant 08:44 The biggest structural shift: fragmentation and ad revenue collapse 13:06 Is traditional media declining or evolving? 17:14 Who owns attention now — platforms vs. publications 21:44 AI in newsrooms and the commodification of content 26:04 What good PR looks like in 2026 and the rise of agent-to-agent comms 29:24 Is press coverage still valuable for startups? 34:11 How crypto already changed the trust model 39:06 Will journalists survive AI? Tools, agents, and final thoughts 46:22 Fred's closing message and host outro Hosted on Acast. See acast.com/privacy for more information.

    48 мин.

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On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today. This podcast exists because the rules have changed. Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack. Each episode is a conversation about what’s actually happening inside modern growth stacks: what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential. This isn’t a show about trends for the sake of trends. It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments. Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it. Less noise. More signal. Let’s decode it. Thanks for listening. This is Decoding Oblivion. Hosted on Acast. See acast.com/privacy for more information.