Decoding Story-Based Marketing Podcast

Decoded Strategies
  • 5.0 (10)
  • MARKETING
Decoding Story-Based Marketing Podcast

Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals. https://decodedstrategies.com/

  1. How To Balance Using Your Judgment and Intuition While Focusing on Measurement and Process

    NOV 19

    How To Balance Using Your Judgment and Intuition While Focusing on Measurement and Process

    In today’s episode, Kristin, Annie, and Ben dive into the intricate relationship between data, product roadmaps, and marketing plans. We cover the pitfalls of excessive measurement and how to strike the right balance in your processes. Don’t miss this valuable conversation! decodedstrategies.com  https://www.setpiece.co/

    22 min
  2. Here’s How Tech Companies Are Getting Storytelling Wrong

    OCT 15

    Here’s How Tech Companies Are Getting Storytelling Wrong

    In today's episode, we dive into the most effective ways to incorporate storytelling into marketing, highlighting some common pitfalls that tech companies often encounter. If you've ever been curious about how to leverage storytelling to promote your product or service, this is an episode you won't want to miss! decodedstrategies.com  https://www.setpiece.co/

    23 min
  3. JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

    OCT 1

    JTBD + StoryBrand: What Marketing And Product Leaders Can Learn From These Powerful Frameworks

    Welcome to Season 2 of The Decoding Story-Based Marketing Podcast! We’re excited to have Ben Handzo, Principal at Setpiece Product Consulting, join us this season as we bring you intriguing conversations to help you reach your marketing potential. In today’s episode, we’re talking about Jobs To Be Done and Storybrand and what go-to-market leaders can learn from these powerful frameworks. We also talk about what TV shows we’re currently loving! decodedstrategies.com  https://www.setpiece.co/

    20 min
  4. #15 - MSP's

    AUG 2

    #15 - MSP's

    In today's episode we discuss the unique challenges and opportunities presented to MSP's when it comes to marketing and messaging.

    22 min
  5. #14 - Messaging lessons from Pastor's Kids

    JUL 19

    #14 - Messaging lessons from Pastor's Kids

    In today's episode we discuss how being raised as Pastor's Kids uniquely equipped Kristin and Bo to help others find clarity in their messaging.

    27 min
  6. # 13 - Messaging for Enterprise Companies

    JUL 5

    # 13 - Messaging for Enterprise Companies

    In today's episode we discuss the unique approach Enterprise Companies need to take when it comes to crafting messaging.

    24 min
  7. #12 - Special Guest Ben Handzo

    JUN 21

    #12 - Special Guest Ben Handzo

    In today's episode we are joined by Product Manager Ben Handzo. Ben discusses the similarities and alignment between product management and marketing.

    30 min
  8. #11 - Summer Blockbusters! (And what we can learn about messaging from them!)

    JUN 12

    #11 - Summer Blockbusters! (And what we can learn about messaging from them!)

    Do you remember the thrill of the summer blockbuster? Lining up with your friends to get tickets and the excitement in the theater as the movie began? What a time! In today's episode we discuss the phenomenon of the summer blockbuster and what we can learn from them to strengthen our marketing and messaging.

    25 min
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5
out of 5
10 Ratings

About

Too many brands fail to reach their marketing potential, but that doesn't have to be your story! Join story-based marketing experts Annie and Kristin as they unpack clear and helpful strategies to build killer messaging that will help you reach your marketing goals. https://decodedstrategies.com/

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