Business Lunch

Roland Frasier

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

  1. 3天前

    How Equity Consulting Can 10X Business ROIs

    In This Episode Of Business Lunch: We open our consulting for equity playbook right after wrapping a real $50,000 half day consult. They walk through the exact process step by step: getting the leadership team aligned on the problem to be solved, the 1 3 1 framework, the report of findings, and how to get buy in without losing the room. If you consult, this is a process you can run tomorrow. If you own a company, it works just as well as a self consult. Chapters: 0:00 A real consult opens the playbook 1:00 Consulting for equity and the half day consult model 2:24 The client and the four times sales goal 5:21 Step one is alignment on the problem to be solved 6:25 Keep doing, stop doing, start doing 10:22 Value drivers and the theory of constraints 17:22 The 1 3 1 framework and the report of findings 22:26 Send recommendations before the meeting 24:52 Leads, conversion, and the ICP trap 34:18 The awareness scale and where the ads were aimed 38:36 Handling pushback without attacking the person 44:15 Agree, disagree and commit, or recuse Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Follow Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Follow Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Visit: https://www.scalable.co Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard

  2. 8月20日

    Can You Build a Business for Both Cash Flow and a Big Exit?

    In This Episode Of Business Lunch: We tackle a question every founder faces: do you build your business for cash flow now or for a big exit later, and can one company really do both? They dig into why bootstrapped owners have far more options than funded ones, how cash left sitting in a company quietly turns into bloat, and how to pay yourself regular distributions without hurting a future sale. Chapters: 0:00 Cold open 0:36 Welcome and where this question came from 0:55 Can one business deliver both cash flow and a big exit 1:57 The path VC funding locks you into 3:45 Why bootstrapped owners have more flexibility 9:19 How cash left in the company creates bloat 11:35 The cash flow waterfall and budgeting for distributions 12:34 How VC backing changes the exit itself 14:06 Building reserves for refunds and emergencies 16:20 Regular distributions or waiting for the big exit 18:54 Wrap up Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Connect with Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ Everything else: https://msha.ke/rolandfrasier/ Connect with Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Site: https://www.scalable.co

  3. 7月30日

    Why 75% of Founders Regret Selling (and How to Exit Without Losing Yourself)

    In This Episode Of Business Lunch: A Hartford Financial study found that 75% of business owners regret selling their company. Roland Frasier and Ryan Deiss have both lived it, and they get personal about what the wire does not fix: the identity you give up with the business, the buyer promises that rarely survive the close, and why more than half of sellers wind up swooping back in. Then the way out: fulfillment continuity, the threads you build before the exit so you are not adrift after it. If you have exited a business, share in the comments what surprised you most about life on the other side. Chapters: 0:00 The telescope and why founders exit unhappy 1:57 The Hartford study: 75% of owners regret selling 4:22 Roland's identity shift after leaving law 6:02 Ryan on exiting Traffic and Conversion Summit 9:10 What buyers promise vs the post exit reality 13:52 Why due diligence pulls the two sides apart 19:46 Business partnerships are marriages: extending grace 23:45 The threads that save you from being adrift 27:02 Fulfillment continuity: Roland's framework 32:14 Find the part of the business that fulfills you 40:47 Reallocating your time as seasons change 48:20 The miserable rich person trap 49:04 Fire and rehire yourself every year Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ More: https://msha.ke/rolandfrasier/ Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Scalable: https://www.scalable.co Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard

  4. 7月23日

    When to Let the Dumpster Fire Burn (and Why AI Is Breaking Hiring)

    Not every problem in your business is yours to fix. Roland Frasier and Ryan Deiss break down how to tell a seasonal slump from a fire you actually started, why the easy and obvious moves matter most when the numbers dip, and how AI written resumes are quietly breaking hiring for small businesses. Plus the internal recruiter role they think every growing company is about to need. 0:00 Welcome back from a 30 day vacation 1:46 Why rest is actually productive work 3:20 When do you let the dumpster fire burn? 4:52 Internal vs external: what you can and cannot fix 6:00 Control what you control: lead flow and double booking 6:51 Do the easy and obvious things well 10:07 Red vs yellow metrics on the scorecard 15:46 Theory of constraints: which fire to fight first 17:47 Why small businesses aren't hiring: the AI resume problem 20:01 How to interview when AI writes every resume 25:20 The pre interview email that filters out a third of applicants 26:53 The rise of the internal recruiter Listen to Business Lunch: Apple Podcasts: https://podcasts.apple.com/us/podcast/business-lunch/id1442654104 Spotify: https://open.spotify.com/show/0iWSA89TaD263zhXETdSvZ Roland Frasier: Instagram: https://www.instagram.com/rolandfrasier/ LinkedIn: https://www.linkedin.com/in/rolandfrasier/ TikTok: https://www.tiktok.com/@rolandfrasier Facebook: https://www.facebook.com/RolandFrasierPage/ More: https://msha.ke/rolandfrasier/ Ryan Deiss: Instagram: https://www.instagram.com/ryandeiss/ LinkedIn: https://www.linkedin.com/in/ryandeiss/ X: https://x.com/ryandeiss Scalable: https://www.scalable.co

  5. 7月16日

    SEO vs AEO: What Every Business Needs to Know

    In This Episode of Business Lunch: We explore the evolving landscape of search engine optimization (SEO) versus answer engine optimization (AEO), and how businesses can adapt their strategies to stay ahead in AI-driven search environments. They discuss practical tactics, the importance of evidence and authority, and how to leverage paid and organic channels effectively. Chapters: 00:00 Introduction and Episode Overview 00:17 Challenges with Technology and Setup 00:30 Introduction to ChatGPT Ads and Platform Insights 00:58 SEO vs AEO: What's the Difference? 01:26 Understanding Search Engine Optimization and Answer Engine Optimization 02:02 Should You Invest in SEO Now? 02:30 Clarifying SEO, GEO, and Generative Engine Optimization 03:06 How Answer Engines Are Replacing Search Engines 03:42 The Shift from Rankings to Recommendations 04:15 Using Search Engines for Direct Source Verification 04:56 The Changing Role of Search in Customer Awareness Levels 05:36 Branded Search and Its Importance 06:01 The Evolving Nature of Search Optimization 06:19 Optimizing for Recommendations, Not Rankings 07:15 Bidding Strategies on Competitors and Trademark Terms 08:40 Cost-Effective Strategies for Competing in Answer Engines 10:00 Practical Approach for Business Owners 11:00 From Rankings to Recommendations: New Optimization Goals 12:08 The Role of Evidence and Proof in AI Recommendations 13:15 Creating Credibility and Authority for Search Engines 14:06 Content Strategy for AEO Success 15:29 Schema and Technical SEO for AI 16:29 Building the Neural Network: Assets and Relationships 17:32 Practical Steps to Optimize for AI and Answer Engines 18:36 Focusing on Questions, Not Keywords 19:10 Gathering Evidence to Prove Authority 20:39 Distribution, Freshness, and Uniqueness in Content 21:26 The Importance of Original and Contrarian Content 22:29 Using the Skyscraper Strategy for AI Optimization 23:46 Reverse Engineering Top Sources and Cited Content 25:38 Prioritizing Strategies Based on Business Needs 26:09 Shifting Budgets from SEO to AEO 27:05 Content and Embedded Influencers for Organic Growth 28:14 Paid Search and Branded Terms for Immediate Impact 29:41 Balancing Organic and Paid Strategies 33:02 The Role of Authority and Evidence in AI Rankings 36:34 Starting with Paid Search and Organic Content 37:49 The Future of Search and Business Strategy 40:13 Encouragement to Experiment and Share Results 42:22 Final Thoughts and Wrap-up Connect with me on social: TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 Here Resources: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard

  6. 7月9日

    Breaking Free from Founder Identity Debt

    In This Episode of Business Lunch: We explore the concept of founder identity and how legacy identity debt can hinder business growth. They discuss practical strategies for recognizing and overcoming identity lag to scale effectively. Chapters: 00:00 Introduction to founder identity and role evolution 00:30 The five stages of role evolution in business 00:58 Understanding identity lag and its effects 01:28 The concept of identity debt in business 02:24 Sleep debt analogy and identity debt 02:51 Impact of legacy identity debt on scaling 03:22 Recognizing when you're in the wrong role 04:05 The importance of role clarity and job descriptions 08:06 How to get consciously competent and fix identity debt 09:44 Defining your current role and responsibilities 10:14 Using time studies to identify role mismatches 11:52 Addressing comfort work and role reversion 12:24 Resetting roles and accountability with team members 13:19 The importance of honest communication and ownership 14:38 Handling time constraints and delegation 16:29 Hiring the right roles and using AI tools 17:12 Recognizing and overcoming identity debt in business 17:43 Summary: Overcoming insidious identity debt Connect with me on social: TikTok: Check out my TikTok HereInstagram: Check out my Instagram HereFacebook: Check out my Facebook HereLinkedIn: Check out my LinkedIn HereSubscribe to my YouTube 👉 Here Resources: • 7 Steps to Scalable workbook • Get my book, Zero Down, FREE Mentioned in this episode: Build Your CEO Dashboard Get one report every week of the key metrics you need to know with the CEO Dashboard! CEO Dashboard

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How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

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