Decoding the Shopper

Worldpanel by Numerator

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每週更新兩次

A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.

6月23日

Bite-sized briefing: GB Grocery Market Share update 22 June 2026

Record May temperatures drive summer spending as grocery sales rise by 2.4%. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 14 June 2026. Hosted on Acast. See acast.com/privacy for more information.

4 分鐘
6月5日

Bite-sized briefing: Irish Grocery Market Share update 2 June 2026

Summer categories and online growth drive Irish grocery sales despite grey May skies. Emer Healy, our Business Development Director, gives an update on the Irish grocery market share over the 12 weeks to 17 May 2026. Hosted on Acast. See acast.com/privacy for more information.

3 分鐘
5月27日

Bite-sized briefing: GB Grocery Market Share update 27 May 2026

Grocery inflation eases as early May grey skies dampen sales of summer essentials. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 17 May 2026. Hosted on Acast. See acast.com/privacy for more information.

4 分鐘
5月18日

Treats, trade-offs, and the truth about chocolate prices

Will chocolate prices finally come down? Sam Hart and Jackson Woods unpack the big question facing confectionery right now: with cocoa prices falling sharply, are shoppers about to see cheaper chocolate on shelves? The answer is more complicated than it seems. From commodity buying cycles and retailer negotiations to promotions, shrinkflation, and the psychology of indulgence during difficult economic periods, the team explores why falling input costs don’t automatically translate into lower shelf prices. Using real-world case studies from butter, coffee, and sugar confectionery, they break down: Why manufacturers may resist deflationHow promotions could become the new battlegroundThe role of shopper behaviour and “treat culture”What history tells us about inflation, substitution, and recoveryWhy Christmas tubs could be one of the first signs of change Plus, a look ahead at how enhanced shopper panel data will help brands better understand impulsive purchasing and convenience channel trends in the months ahead. Hosted on Acast. See acast.com/privacy for more information.

25 分鐘
4月28日

Bite-sized briefing: GB Grocery Market Share update 28 April 2026

British shoppers hunt for deals amid Middle East uncertainty. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 19 April 2026. Hosted on Acast. See acast.com/privacy for more information.

4 分鐘
4月1日

The innovation advantage: How advantage is protected EP: 3/3

Watch podcast on YouTube: https://youtu.be/ak2by4amTbg Launches create activity. Routines decide whether it lasts. In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises. We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes. For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades? Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.

21 分鐘
3月31日

Bite-sized briefing: GB Grocery Market Share update 31 March 2026

British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026. Hosted on Acast. See acast.com/privacy for more information.

4 分鐘
3月24日

The innovation advantage: How advantage can drift EP: 2/3

Watch podcast on YouTube: The innovation advantage: How advantage can drift Incrementality ranges from -40% to +40% — even when share grows. Share gain doesn’t equal advantage. In episode 2 of our innovation series we discuss: · Why 50–80% price premiums can hold — if designed properly · How 15–25% smaller packs shape trial without eroding value · Why promotions should drive discovery, not dependency · The channel choices that reinforce premium positioning Incrementality isn’t luck. It’s architecture. When pack, price, promotion and channel are designed as behaviour shapers, not commercial afterthoughts, innovation performs very differently. Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator Hosted on Acast. See acast.com/privacy for more information.

10 分鐘

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A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland. Hosted on Acast. See acast.com/privacy for more information.

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Worldpanel by Numerator
活躍年代

2024年 - 2026年
集數

101
年齡分級

兒少適宜
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© Worldpanel by Numerator
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Decoding the Shopper

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