In this episode of Deep Dive, host Rachel Wolfson sits down with Joe Kelly, Chairman of the Board and Chief Executive Office of Unchained to discuss Bitcoin financial services. Joe explains Unchained's multi-signature custody model, the evolution of Bitcoin financial services, and the importance of disciplined risk management. The conversation also covers inheritance planning, regulatory landscapes, and the resilience of self-custody models in volatile markets. Joe shares additional insights on future regulatory clarity and personal interests, concluding with practical advice on custody solutions and asset control. This week's guest(s): Joseph’s strategic leadership and visionary approach have been instrumental in establishing Unchained as a trusted provider of financial services for long-term bitcoin holders. He oversees compliance, service delivery, fundraising, marketing, and product development, shaping the company into a cornerstone of the bitcoin ecosystem. Under his leadership, Unchained has secured over 100k bitcoin through its collaborative custody model, offering clients secure, bitcoin-native solutions for wealth management, trading, and more. Before launching Unchained, Joseph co-founded Infochimps, where he led finance, operations, project management, and fundraising. His efforts were pivotal in the company’s growth and eventual acquisition by CSC. He attended University of Texas McCombs School of Business, and is a board member of the Texas Bitcoin Foundation, a 501(c)3 public charity dedicated to original research and education about Bitcoin and political economy. Special thanks to Own. App (www.ownapp.co), a Gamified Decentralized TikTok where creators compete from ranked content or moments weekly based on true merit, receive highest payouts (via in-app revenues and $OWN Token), while owning their audience and content —driven by real-time engagement and scarcity. Sign up for the Web3 Deep Dive newsletter: https://substack.com/@web3deepdive?utm_source=profile-page If you are interested in sponsoring upcoming episodes, please reach out contact@web3deepdive.com 🎙️Podcast Info: Deep Dive is rated as the best 100 web3 podcasts on Feedspot: https://podcast.feedspot.com/web3_podcasts/?feedid=7263526&_src=f1_featured_email Amazon Podcasts: https://music.amazon.com/podcasts/f4dd2741-2600-4be5-b894-de55b1bb1456/web3-deep-dive Apple Podcasts: https://podcasts.apple.com/us/podcast/web3-deep-dive/id1679236043 Spotify: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 IheartRadio: http://bit.ly/3nO7QS4 Social Links: ⚡️Follow Joe on X: https://x.com/josephkelly ⚡️Follow Deep Dive Podcast on LinkedIn: https://bit.ly/3UdVrmC ⚡️Follow Deep Dive Podcast on Instagram: https://instagram.com/web3deepdive_podcast?igshid=YjNmNGQ3MDY= 👋 Follow Rachel on social media: X: https://twitter.com/Rachelwolf00 Instagram: https://www.instagram.com/rachelswolfson LinkedIn: https://www.linkedin.com/in/rachwolf/ Show production team: 🙌 Show Production: Produced by 4LabsDigital 💡 OTHER RESOURCES: Rachel's Website: https://www.rachelwolfson.me/ Rachel's Cointelegraph Column: https://cointelegraph.com/authors/rachel-wolfson Rachel’s Cryptonews Column: https://cryptonews.com/editors/rachel-wolfson/ Rachel's Bitcoin E-Book: https://www.amazon.com/dp/B08WLHXRS3 Rachel's Linktree: https://linktr.ee/rachelswolfson Best Podcast on Feedspot: https://podcast.feedspot.com/web3_podcasts/?feedid=7263526&_src=f1_featured_email Own App Website: https://www.ownapp.co/ DISCLAIMER This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional.