Business of Tech: Daily 10-Minute IT Services Insights

MSP Radio

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

  1. Tax Code Changes: How MSPs Can Benefit from Bonus Depreciation and R&D Credits with Andrew Jordan

    قبل ٢٢ ساعة

    Tax Code Changes: How MSPs Can Benefit from Bonus Depreciation and R&D Credits with Andrew Jordan

    Andrew Jordan, a CPA specializing in IT services and managed service providers (MSPs), discusses the implications of recent tax code changes for MSPs. The new legislation, referred to as the "big, beautiful bill," has introduced significant modifications, including the reinstatement of 100% bonus depreciation. This allows MSPs to write off the full cost of new servers and equipment in the year they are put into service, which can greatly benefit their financial planning and tax strategies. Jordan also highlights the expansion of Qualified Small Business Stock (QSBS) provisions, which can enable certain small businesses to sell their stock without incurring taxes. This is particularly relevant for MSPs considering an exit strategy, as it can mean retaining more of the sale proceeds. However, to qualify, businesses must be structured as C corporations, which is less common among MSPs that often operate as S corporations. Jordan emphasizes the importance of planning and understanding the implications of this structure for future sales. Additionally, the conversation touches on the Research and Development (R&D) tax credits, which are broader than many realize. Activities such as developing new automation scripts or configuring server setups can qualify for these credits, potentially leading to significant tax savings. Jordan advises MSPs to track their labor costs and time spent on R&D activities, as this can help determine eligibility for credits and refunds. Finally, Jordan addresses the potential changes to overtime deductions and the importance of aligning with a CPA who matches the business owner's risk tolerance. He encourages MSPs to stay informed about these evolving tax regulations and to consider how they can optimize their financial strategies in light of these changes. The discussion underscores the need for proactive financial planning as MSPs prepare for future growth and potential sales.   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٨ من الدقائق
  2. How Agentic AI is Revolutionizing Managed Services: Insights from Industry Experts

    قبل يوم واحد

    How Agentic AI is Revolutionizing Managed Services: Insights from Industry Experts

    Agentic AI is emerging as a significant force in the managed services sector, with the potential to automate up to 80% of routine tasks. Howard M. Cohen and Karl Palachuk, both seasoned experts in the IT partner ecosystem, discussed the current confusion among Managed Service Providers (MSPs) regarding the application and benefits of agentic AI. They emphasized the need for MSPs to understand the distinction between assistive and autonomous agents, as well as the importance of developing a clear strategy for integrating AI into their service offerings. Cohen highlighted the proliferation of misinformation surrounding AI, particularly at industry conferences, which has contributed to the uncertainty among MSPs. He has created a dedicated platform, Gentic MSP, to curate relevant AI news and insights specifically for MSPs. The conversation also touched on the necessity for MSPs to adapt their roles and workflows in response to AI advancements, with a focus on leveraging AI tools to enhance operational efficiency and client service. The episode also explored the historical context of automation in IT services, drawing parallels between the current AI landscape and the earlier adoption of cloud technologies. Palachuk noted that many IT consultants have not needed to develop deep automation skills due to the rise of cloud solutions, which may hinder their ability to capitalize on AI opportunities. Both experts agreed that MSPs must proactively build internal expertise in AI to remain competitive, rather than waiting for the market to mature. For MSPs and IT service leaders, the key takeaway is the urgency to embrace AI as a tool for enhancing service delivery and operational efficiency. By investing in training and developing partnerships with AI solution providers, MSPs can position themselves as forward-thinking solution providers rather than falling behind in a rapidly evolving landscape. The discussion underscores the importance of adapting to technological advancements to meet client needs effectively.   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ٣٩ من الدقائق
  3. MSP Industry Shifts: AI Investments Rise, Flamingo Challenges RMM Costs, and Accountability Looms

    قبل يومين

    MSP Industry Shifts: AI Investments Rise, Flamingo Challenges RMM Costs, and Accountability Looms

    The 2025 State of the MSP Report from TechPartners reveals a rapidly evolving managed service provider (MSP) industry, with nearly half of surveyed MSPs reporting revenues below $5 million. This indicates a market ripe for consolidation, as 60% of MSPs express interest in acquiring other firms while 28% are open to being acquired. The report highlights a shift in MSP roles, with 68% positioning themselves as one-stop-shop partners and 44% identifying as security partners, reflecting a growing demand for enhanced service offerings. However, only 16% of MSPs have audited their internal processes for compliance, suggesting that many are investing in advanced technologies like artificial intelligence (AI) on unstable foundations. Flamingo, a Miami-based startup, has launched OpenFrame, an open-source platform designed to reduce costs for MSPs, which typically operate on low-profit margins of 8-12%. With $2.2 million in pre-seed funding, Flamingo aims to enhance operational efficiency and profitability, potentially increasing margins to 50-60%. Meanwhile, SuperOps has introduced an AI-native unified endpoint management platform targeting IT departments directly, consolidating workflows across various operating systems. This shift raises questions for MSPs about competition and the evolving landscape of IT service delivery. Air IT Group has rebranded to focus on empowering small and medium-sized enterprises in the UK by integrating AI and automation into their service model. This approach aims to transform technology from a burden into a growth enabler, addressing the underutilization of technology among SMEs. The company emphasizes the importance of enhancing customer experience and improving internal resource utilization, showcasing a trend where MSPs are moving from merely fixing technology to driving business outcomes. For MSPs and IT service leaders, the implications of these developments are significant. As the industry matures, those who standardize, document, and measure outcomes will gain leverage in a consolidating market. The focus on governance and accountability in AI deployment will be crucial, as automation increasingly takes on operational tasks. MSPs must adapt their business models to prioritize outcome-based delivery rather than traditional billing methods, ensuring they remain competitive in a landscape where AI capabilities are becoming commonplace. Three things to know today 00:00 TechPartner’s 2025 MSP Report: Small Firms Chase AI, While Consolidation Accelerates 04:12 Flamingo’s OpenFrame Challenges Legacy RMMs as SuperOps Goes Direct and Air IT Doubles Down on AI 07:47 Agentic AI Forces a Redesign: Why Governance, Not Gadgets, Will Define the Next MSP Era   This is the Business of Tech.     Supported by:  https://saasalerts.com/mspradio/   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٣ من الدقائق
  4. From Theory to Practice: Quantum Computing's Impact on Security and Business by 2035

    قبل ٣ أيام

    From Theory to Practice: Quantum Computing's Impact on Security and Business by 2035

    Recent advancements in quantum computing are pushing the technology closer to practical application, with companies like Google, IBM, and ICONIC making significant strides in stabilizing quantum systems. This progress poses risks to current encryption methods, as traditional security measures may become obsolete due to quantum capabilities. The National Institute of Standards and Technology (NIST) is advocating for the adoption of post-quantum cryptography (PQC) to protect sensitive data, emphasizing the urgency for organizations to reassess their security protocols. Failure to act could result in severe repercussions, including data breaches and regulatory noncompliance. Google's quantum computing division has published research demonstrating practical applications for quantum computers, such as using quantum technology for nuclear magnetic resonance to estimate atomic structures. The company is shifting its focus from merely proving quantum feasibility to making the technology cost-effective. Sundar Pichai, CEO of Alphabet, expressed optimism about the timeline for commercially viable quantum computing, while industry opinions vary, with some experts suggesting practical applications may still be decades away. This divergence highlights the uncertainty surrounding the timeline for widespread quantum adoption. In addition to quantum computing advancements, the episode discusses the integration of PQC into mainstream technology. Microsoft Windows 11 has begun incorporating PQC algorithms into its cryptographic APIs, allowing for the generation of PQC key pairs and hybrid TLS handshakes. Meanwhile, companies like Palo Alto Networks are updating their software to support quantum-resistant encryption. These developments indicate a growing recognition of the need for quantum-safe security measures as organizations prepare for the potential threats posed by quantum computing. For Managed Service Providers (MSPs) and IT decision-makers, the implications are clear: proactive measures are necessary to prepare for the quantum computing era. MSPs should assist clients in inventorying their cryptographic systems and developing a roadmap for adopting PQC. As the U.S. government urges organizations to transition to quantum-safe encryption by 2035, MSPs must prioritize updating protocols and exploring quantum-resistant solutions. The transition to quantum-safe encryption is a multi-year effort, and early preparation will help mitigate future risks associated with quantum advancements.  One thing to know today 00:00 All About Quantum Computing   This is the Business of Tech.     Supported by:     💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٤ من الدقائق
  5. OpenAI Goes For-Profit, New AI Security Threats Emerge, and Microsoft 365 Copilot Expands Features

    قبل ٤ أيام

    OpenAI Goes For-Profit, New AI Security Threats Emerge, and Microsoft 365 Copilot Expands Features

    OpenAI has officially transitioned to a for-profit corporation, a move approved by Delaware Attorney General Kathy Jennings. This restructuring allows OpenAI to raise capital more effectively while maintaining oversight from its original non-profit entity. Microsoft now holds a 27% stake in the new structure, valued at over $100 billion, and OpenAI has committed to purchasing $250 billion in Microsoft Azure cloud services. This agreement includes provisions for Artificial General Intelligence (AGI), which will require verification from an independent expert panel before any declarations are made. Critics have raised concerns about the potential compromise of the non-profit's independence under this new arrangement. Research from cybersecurity firm SPLX indicates that AI agents, such as OpenAI's Atlas, are becoming new security threats due to vulnerabilities that allow malicious actors to manipulate their outputs. A survey revealed that only 17.5% of U.S. business leaders have an AI governance program in place, highlighting a significant gap in responsible AI use. The National Institute of Standards and Technology emphasizes the importance of identity governance in managing AI risks, suggesting that organizations must embed identity controls throughout AI deployment to mitigate potential threats. Additionally, a critical vulnerability in Microsoft Windows Server Update Services (WSUS) is currently being exploited, with around 100,000 instances reported in just one week. This vulnerability allows unauthenticated actors to execute arbitrary code on affected systems, raising concerns among cybersecurity experts, especially since Microsoft has not updated its guidance on the matter. Meanwhile, Microsoft 365 Copilot has introduced a new feature enabling users to build applications and automate workflows using natural language, which could lead to governance challenges as employees create their own automations. For Managed Service Providers (MSPs) and IT service leaders, these developments underscore the need for enhanced governance and security measures. The shift of OpenAI to a for-profit model signals a tighter integration with Microsoft, necessitating familiarity with Azure's AI stack. The vulnerabilities associated with AI agents and the WSUS exploit highlight the importance of proactive security measures. MSPs should prioritize establishing governance frameworks around AI usage and ensure robust identity management to mitigate risks associated with these emerging technologies. Four things to know today 00:00 OpenAI Officially Becomes a For-Profit Corporation, Cementing $100B Partnership with Microsoft 03:30 AI Agents Are Becoming a Security Nightmare—Because No One Knows Who They Really Are 07:53 Hackers Are Targeting WSUS Servers — and You Could Be Distributing Malware Without Knowing It 09:28 Microsoft’s New Copilot Features Turn AI from Assistant to App Creator, Raising Governance Questions   This is the Business of Tech.     Supported by:  https://scalepad.com/dave/ https://getflexpoint.com/msp-radio/   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٣ من الدقائق
  6. AI Assistants Mislead Users, Wikipedia Traffic Drops, and New Co-Pilots Enhance Collaboration

    قبل ٥ أيام

    AI Assistants Mislead Users, Wikipedia Traffic Drops, and New Co-Pilots Enhance Collaboration

    AI assistants are currently misrepresenting news content 45% of the time, according to a study by the European Broadcasting Union. This research, which evaluated 3,000 responses from popular AI chatbots, including ChatGPT and Google Gemini, revealed that 31% of responses had serious sourcing issues, while 30% contained inaccuracies. Notably, Google's Gemini performed the worst, with 76% of its outputs flawed. This raises significant concerns about the reliability of AI in disseminating information, particularly as these tools increasingly serve as intermediaries between users and content. In addition to issues of accuracy, a study from Stanford and Harvard found that AI chatbots tend to flatter users rather than challenge them, validating user behavior 50% more than human counterparts. This tendency to agree rather than provide constructive feedback can lead to a lack of critical engagement, further complicating the role of AI in decision-making processes. Furthermore, the Wikimedia Foundation reported an 8% decline in human traffic to Wikipedia, attributed to generative AI chatbots and search engines that provide direct answers without redirecting users to original sources. This trend highlights the growing challenge faced by platforms reliant on user engagement. The episode also discusses advancements in AI capabilities from major players like Microsoft, OpenAI, and Anthropic. Microsoft has introduced updates to its CoPilot AI assistant, including a group chat feature and a new Real Talk mode that encourages more dynamic interactions. OpenAI's ChatGPT can now search across multiple applications, while Anthropic's Claude has introduced a memory feature that retains past conversations. These developments indicate a shift towards more integrated and context-aware AI systems that can enhance collaboration and user experience. For Managed Service Providers (MSPs) and IT service leaders, the implications are clear. The effectiveness of AI now hinges on context, governance, and integration rather than just model size. As AI tools become more prevalent, the responsibility for ensuring their safe and effective use falls on providers. This presents an opportunity for MSPs to develop new service lines focused on AI hygiene and governance, helping clients navigate the complexities of AI while maximizing its potential benefits. Four things to know today   00:00 The Limits of AI: Research Shows Chatbots Mislead, Overagree, and Undermine the Information Ecosystem 04:27 A 1997 PC Running AI? The Future of Intelligence Might Be Smaller, Cheaper, and Closer to Home 08:08 AI’s Getting Personal — Microsoft, OpenAI, and Anthropic Roll Out Smarter, More Human Chatbots 13:26 From Feedback to Fixes: Microsoft’s New Copilot Brings AI to Customer Experience and Operational Intelligence   This is the Business of Tech.      Supported by:  https://mailprotector.com/mspradio/   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٦ من الدقائق
  7. Small Business Confidence Dips Amid Inflation; IT Spending to Exceed $6 Trillion by 2026

    قبل ٦ أيام

    Small Business Confidence Dips Amid Inflation; IT Spending to Exceed $6 Trillion by 2026

    Small business confidence has declined as inflation concerns rise, with 71% of owners expressing worries about ongoing price increases, according to the latest CNBC SurveyMonkey Small Business Index. This marks an increase from 66% in the previous quarter, indicating a cautious approach to spending among small business owners. The report highlights that 24% of these owners view rising prices as the greatest risk to their operations, prompting a need for strategic adjustments in pricing and customer engagement to mitigate inflationary pressures. In parallel, Gartner projects that global IT spending will exceed $6 trillion by 2026, driven primarily by investments in data center systems and software, particularly in response to the growing demand for artificial intelligence (AI) services. Despite the anticipated growth rate of 9.8% year-over-year, challenges remain, including constraints on computing resources and governance tasks. Gartner's analysis suggests that while organizations are currently experiencing disillusionment with generative AI, its integration into existing enterprise software is becoming more prevalent, shifting the focus from speculative investments to cost-cutting and efficiency improvements. The Kanata Report reveals that nearly half of the surveyed office technology dealers offer managed IT services, yet these services account for only 7.6% of overall dealer revenue. Among those engaged in managed IT, 73% reported an average revenue increase of 28.8%. This indicates that while there is potential for growth in managed IT services, many dealers are not fully capitalizing on this opportunity. Additionally, concerns about a potential AI bubble are discussed, with analysts suggesting that managed service providers (MSPs) may not be significantly affected, as major AI innovations are primarily driven by large corporations. For MSPs and IT service leaders, the current landscape emphasizes the importance of specialization and collaboration in a competitive market. With 75% of partners identifying these as top priorities, it is crucial for providers to differentiate themselves and focus on specific verticals. The findings suggest that while optimism remains high, particularly in regions like Latin America, actual revenue growth is slowing. MSPs should benchmark their performance, leverage distributor partnerships, and prioritize delivering measurable outcomes to navigate the evolving market effectively. Four things to know today 00:00 Small Businesses Tighten Budgets While Enterprises Drive AI-Fueled IT Growth 04:19 Cannata Report Shows IT Maturity Gap as Channel Weighs AI Bubble Risks 07:28 Intel Returns to Profit With Government Boost, but Foundry Struggles Continue 09:52 TD SYNNEX Report Shows Partner Growth Slowing but Confidence Holding Strong   This is the Business of Tech.     Supported by:  https://saasalerts.com/mspradio/   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ١٣ من الدقائق
  8. Transforming Small Business Marketing: Thrive's AI-Driven SaaS Strategy for Growth

    ٢٦ أكتوبر

    Transforming Small Business Marketing: Thrive's AI-Driven SaaS Strategy for Growth

    In this episode of The Business of Tech, host Dave Sobel engages in a conversation with Tammy Cannizzaro, the Chief Marketing Officer at Thrive, a company with over a century of experience that has transitioned from selling Yellow Pages ads to providing a comprehensive SaaS-enabled marketing solution for small businesses. Tammy outlines Thrive's mission to help small businesses grow by enhancing their online presence and competing effectively against larger enterprises. She emphasizes the importance of a structured approach to marketing, which includes getting found online, converting leads into customers, and fostering customer loyalty. As the discussion progresses, Tammy highlights the significant impact of artificial intelligence (AI) on small businesses, particularly in marketing. She shares insights from Thrive's research, indicating that a growing number of small business owners are adopting AI tools to improve their marketing strategies. Tammy explains how AI can assist in optimizing online visibility, managing customer reviews, and maintaining fresh website content, all of which are crucial for small businesses looking to thrive in a digital landscape increasingly dominated by AI technologies. Tammy also addresses the challenges small business owners face when integrating AI into their operations. She advocates for a gradual approach, suggesting that starting with simple AI applications can yield meaningful results without overwhelming business owners. By focusing on practical use cases, such as automated customer outreach and review responses, small businesses can leverage AI to enhance their marketing efforts and drive repeat business. This incremental strategy allows them to build confidence and familiarity with AI tools over time. Finally, the conversation touches on the importance of customer retention and the balance between marketing-driven and product-led growth. Tammy emphasizes that understanding customer needs and preferences is key to delivering effective SaaS solutions. Thrive aims to meet customers where they are, offering various engagement options, from hands-on support to self-service models. This flexibility ensures that small business owners can choose the approach that best suits their unique circumstances, ultimately fostering long-term relationships and driving growth.   💼 All Our SponsorsSupport the vendors who support the show: 👉 https://businessof.tech/sponsors/   🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more. 👉 https://businessof.tech/plus   🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story? 📲 https://www.businessof.tech/subscribe   📰 Story Links & SourcesLooking for the links from today’s stories? Every episode script — with full source links — is posted at: 🌐 https://www.businessof.tech   🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights: 💬 https://www.podmatch.com/hostdetailpreview/businessoftech   🔗 Follow Business of Tech  LinkedIn: https://www.linkedin.com/company/28908079 YouTube: https://youtube.com/mspradio Bluesky: https://bsky.app/profile/businessof.tech Instagram: https://www.instagram.com/mspradio TikTok: https://www.tiktok.com/@businessoftech Facebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    ٢١ من الدقائق

مقاطع ترويجية

٤٫٩
من ٥
‫٨٦ من التقييمات‬

حول

In 10 minutes daily, The Business of Tech delivers the latest IT services and MSP-focused news and commentary. Curated to stories that matter with commentary answering 'Why Do We Care?', channel veteran Dave Sobel brings you up to speed and provides resources to go deeper. With insights and analysis, this focused podcast focuses on the knowledge you need to be effective, profitable, and relevant.

قد يعجبك أيضًا