The CTOx Podcast

CTOx

For technology leaders that are navigating the fractional CTO landscape

  1. 9月25日 · 视频

    Mindset Matters Part 1: The Fear of Selling (And How to Make It Disappear)

    Sales can feel intimidating—especially for technical founders and Fractional CTOs who don’t see themselves as “salespeople.” In this episode, Marissa and Lior reframe selling from something uncomfortable into a powerful act of service. They break down the psychology behind why sales often feels icky, and offer practical mindset shifts to help you move from fear to confidence. From building trust through curiosity and storytelling to anchoring pricing in real business outcomes, this conversation shows you how to embrace selling as part of your identity as a leader. If you’ve ever struggled with the discomfort of pitching your value, this episode will give you the clarity, tools, and confidence to transform sales into one of your biggest strengths. You'll learn: Why many Fractional CTOs fear selling—and how to reframe it as service Practical ways to build trust through curiosity, listening, and giving value early How to use storytelling and “yes, and” thinking to connect and build rapport Why clarity in messaging and discovery drives stronger pricing confidence How to position your services authentically without sounding salesy Sales doesn’t have to feel like a battle—it can be the most meaningful way you serve clients and help them realize their vision. If you’re ready to shift your mindset and lead with confidence, keep following the CTOx Podcast. 🔔 Subscribe today and join the conversation shaping the future of Fractional CTO leadership #FractionalCTO #MindsetMatters #SalesMindset #CTOLeadership #StartupGrowth

    46 分钟
  2. 9月25日 · 视频

    Mindset Matters Part 2: Why Imposter Syndrome Is the Enemy of Impact (And How to Beat It)

    This episode tackles impostor syndrome for fractional CTOs, with Marissa and Lior breaking down why even seasoned leaders feel it—and how to move through it. They reframe confidence around proven activities, not titles or encyclopedic knowledge, and highlight leadership as creating new capabilities, not doing all the hands‑on work. Expect practical tools like an “evidence folder,” the “experience & impact inventory,” an Uber-inspired “in charge, not in control” model, and a strong bias to action that turns outreach into contracts.   You’ll learn: Why impostor syndrome shows up even for experienced leaders—and why niche context matters more than titles. How to build confidence assets: an evidence folder plus an experience & impact inventory that documents wins and outcomes. The leader’s real job: create new capabilities, orchestrate “who not how,” and allocate the best people instead of being hands‑on. A practical mindset shift: be “in charge, not in control,” using the Uber back‑seat analogy to scale impact across clients. Why action beats analysis: outreach → conversations → contracts; optimize for more at‑bats, not perfect swings.   For Fractional CTOs and tech leaders ready to trade analysis paralysis for decisive leadership, this conversation offers clear next steps—build evidence, lead from the back seat, and take action now. 🔔Subscribe for more playbooks tailored to Fractional CTO leaders.   #FractionalCTO #Leadership #Mindset #ImposterSyndrome #TechStrategy

    37 分钟
  3. 9月4日 · 视频

    Core Functions of a Business That Are Fractional by Nature (But Not by Name)

    This episode of the CTOx Podcast explores how fractional leadership extends beyond technology into the very core functions of business. Marissa and Lior unpack why roles in legal, finance, and marketing have long operated fractionally, even if not called that, and how this perspective helps founders and CEOs better understand the value of a Fractional CTO. With clarity and candor, the discussion reframes fractional work as efficient leadership, not part-time labor, offering practical ways to rethink organizational design. You’ll learn: • Why “fractional” refers to financial structure, not leadership quality • How legal and finance functions set the precedent for fractional leadership • The role of identity and industry history in shaping perceptions of fractional executives • Practical frameworks for deciding which roles should be fractional versus in-house • Signals that indicate a business is misaligning full-time and part-time talent This conversation challenges traditional assumptions about full-time leadership and highlights how fractional executives drive efficiency across core business functions. Fractional CTOs and tech leaders looking to reimagine their value in the modern economy won’t want to miss these insights.  🔔 Subscribe to the CTOx Podcast for more strategies to thrive as a FractionalCTO. #FractionalCTO #TechLeadership #BusinessStrategy #StartupGrowth #OrganizationalDesign

    35 分钟
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For technology leaders that are navigating the fractional CTO landscape