30 episodes

Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.

Deliverability Defined Alyssa Dulin & Melissa Lambert

    • Education
    • 5.0 • 12 Ratings

Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.

    A Day in the Life of a Deliverability Specialist

    A Day in the Life of a Deliverability Specialist

    Do you really understand deliverability? Is a career in deliverability right for you? From educating to solving problems and balancing tech skills with empathy, Alyssa and Melissa walk through their daily lives as deliverability specialists and talk about everything that goes on behind the scenes of a deliverability job.

    • 38 min
    What to Check Before You Click "Send"

    What to Check Before You Click "Send"

    So much of deliverability is fixing issues after you realize there’s a problem. But what about solving problems before they become a problem? There are ways to predict your deliverability future and improve not only your business but your subscribers’ experience as well.

    • 50 min
    Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler

    Bypass the YouTube Algorithm With Email Marketing with Ben Schoeffler

    In this episode, Melissa and Ben discuss why creators should build an audience off-platform, how to grow that audience through email marketing, and how YouTubers can monetize their email list. So stay tuned and don’t let YouTube stop you from owning the audience you built.

    • 35 min
    Avoiding Automatic Clicks and Opens

    Avoiding Automatic Clicks and Opens

    In this episode, Alyssa and Melissa explain why automatic clicks are so common and what you can do to take back control.

    • 29 min
    How to Switch ESPs Without Damaging Your Deliverability

    How to Switch ESPs Without Damaging Your Deliverability

    If you’ve wanted to make a change in your service but haven’t pulled the trigger for fear of damaging your deliverability, you’re not alone. That said, there are ways to switch it up without ruining your rep, and we’re breaking them all down.

    • 37 min
    How Musicians Can Turn Fans Into SuperFans Through Email Marketing

    How Musicians Can Turn Fans Into SuperFans Through Email Marketing

    In an era of streaming services and a pandemic that’s pushed touring to the side, monetizing music has never been harder. While it may sound old-fashioned for a rockstar, emails can unlock your income potential.

    • 42 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

E.P. Clark ,

Love this show!

I am strangely addicted to this show! Full of practical info and very engaging.

alisonisila ,

Favorite podcast of all time!

Alyssa and Melissa are so engaging and smart, I learn something every week!

Ross @ podcastinsights.com ,

Great email Deliverability tips

These two clearly know their stuff and you can hear their passion around email marketing and Deliverability.

You don’t need to be a ConvertKit customer to learn here but it’s great to know a bit of the behind the scenes and makes me more confident using them with a large list 👍

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