Each week, Deliverability Defined will dive deep into topics about email deliverability, giving you the insight you need to reach the inbox of your subscribers.
How to Fix Reputation Issues with Gmail
In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.
How to Clean Your List
In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list.
Email Behind the Scenes
In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like ConvertKit really can control, and why understanding email basics sets you up for deliverability success.
How to Learn From Unsubscribes
In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe.
iOS 15’s Impact on Open Rates So Far
In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly still useful, and why Apple’s update is an email blessing in disguise.
Top 5 Email Myths
Despite living in the era of information, many email mythologies have survived. From the value of open rates to email’s future, in this episode, Alyssa and Melissa tackle the ever-present underlying question: email fact or email fiction?
I recently switched my ESP to ConvertKit and somehow stumbled across this podcast. I decided to listed to 1 episode and…2 days later I’m bingeing through EVERY SINGLE EPISODE! It’s just that good—informative without being too technical, educational, and filled with great advice. I literally take notes then go do what they suggest. Now I’m worried about what I’ll do when I catch up and have no more episodes to binge on. Great job, guys! 👏🏽
Love this show!
I am strangely addicted to this show! Full of practical info and very engaging.
Favorite podcast of all time!
Alyssa and Melissa are so engaging and smart, I learn something every week!