Deliverability Defined Alyssa Dulin & Melissa Lambert

In this episode, Alyssa and Melissa discuss how to determine where your sender reputation stands with Gmail, what to make of every possible inbox tip-off, how to respond when you realize your reputation has tanked, and reaching the root cause of your strained relationship with Gmail.

In this episode, Alyssa and Melissa discuss why list cleaning matters, tips for a top-notch re-engagement campaign, why less is more when it comes to opt-in confirmation emails, and knowing when to pull the plug and part ways with the people on your list.

In this episode, Alyssa and Melissa discuss technical complexities behind clicking “send”, how inbox providers determine where your email lands, what ESPs like ConvertKit really can control, and why understanding email basics sets you up for deliverability success.

In this episode, Alyssa and Melissa discuss why an unsubscribe option is a win-win, what you can learn from every exit survey, how not to position your unsubscribe option, and why trying your best to avoid them can turn a minor loss into an email catastrophe.

In this episode, Alyssa and Melissa explain what Apple’s iOS 15 update really means for senders and subscribers, who’s impacted, where open rates are surprisingly still useful, and why Apple’s update is an email blessing in disguise.

Despite living in the era of information, many email mythologies have survived. From the value of open rates to email’s future, in this episode, Alyssa and Melissa tackle the ever-present underlying question: email fact or email fiction?