37 episodes

DELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. My Bio: Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy

DELIVERING ECOMMERCE Chris Parsons

    • Business
    • 5.0 • 1 Rating

DELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. My Bio: Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy

    Delivering eCommerce Season 2 EP4 Jay Siemens

    Delivering eCommerce Season 2 EP4 Jay Siemens

    DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. 
    #influencer #eCommerce #YouTube

    Please join me as I have the pleasure of interviewing Jay Siemens!

    Merge an ex-fishing guide with a professional cinematographer and you have Jay Siemens. On an endless search for the perfect shot, Jay takes you on his outdoors adventures across the globe while teaching and sharing his story along the way.

    https://www.jaysiemens.com/

    https://www.youtube.com/c/JaySiemens/about

    https://www.catchandcook.net/
    https://www.youtube.com/channel/UCPhpex3TTbayUWmwzrVNOBw

    Jay Siemens and Josh McFaddin are two seasoned digital marketers in the outdoor realm who sport many badges of honour in support of brand and community growth.
    These two enthusiastic and inspiring creators, who have grown their friendship over the years, decided it was time to toss all of their various skills in entertainment, business development and outdoor knowledge all into one basket and offer the world a delicious interactive line of products in a space that has been overlooked.
    Catch + Cook is who we are.
    We dwell within and make our living by sharing our passion for the natural world and food with others. Catch + Cook coatings, fish and wild game batter, spices and the other products we make is our way of sharing what we love, with you!


    Host Chris Parsons 
    Chris is a digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy
    https://www.linkedin.com/in/chrisaparsons/

    https://deliveringecommerce.buzzsprout.com/

    • 35 min
    Delivering eCommerce EP 3 Michelle Read Kulig

    Delivering eCommerce EP 3 Michelle Read Kulig

    DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way.

    Please join me as I interview Michelle Read Kulig

    https://www.linkedin.com/in/michellereadkulig/


    #eCommerce #Customerexperience #consulting

    A results and people focused marketing executive who thrives when leading teams through transformation informed by insight. Deep experience in digital, social media, loyalty program design and customer relationship management. 

    I deliver value through breaking down silos and building processes and plans that align company, product, service and brand informed by data and insights. I ask 'why' and 'why not' and am willing to take chances, to test and learn to improve performance, gain efficiencies and build better customer experiences, products and brands which align to organizational priorities.

    I have progressive experience across industry verticals, on both the agency and client side serving BtoC and BtoB audiences.

    Chris Parsons 

    https://www.linkedin.com/in/chrisaparsons/
    SHOW LESS

    • 33 min
    Delivering eCommerce S2 EP2 Paola Bianchi Director, Digital Strategy & Retail at NAPA AUTO PARTS

    Delivering eCommerce S2 EP2 Paola Bianchi Director, Digital Strategy & Retail at NAPA AUTO PARTS

    I am so excited about this! DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. 

    #B2B #eCommerce  #Retail 

    Please join me as I Interview  Paola Bianchi Director, Digital Strategy & Retail at NAPA AUTO PARTS.  

    Paola Bianchi https://www.linkedin.com/in/paola-bianchi-mba-b6b5615a/
     

    Results-driven, multilingual professional with over 15 years of experience in product, brand and market development. Highly engaged and dynamic focused on communication with a curious and innovative personality, I enjoy working in multidisciplinary teams to drive success.


    Chris Parsons https://www.linkedin.com/in/chrisaparsons/

    A digital marketing expert with notable success in launching Canadian brands online. With 20 years of experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.

    Delivering eCommerce on Spotify
    https://open.spotify.com/show/5Gn8f63iFMkzzvXfkW0gHp?si=d8e7b84c142b42a0

    • 36 min
    Delivering eCommerce Season 2 EP 1 Dianne McCoubrey VP of Sales at Salesfloor.

    Delivering eCommerce Season 2 EP 1 Dianne McCoubrey VP of Sales at Salesfloor.

    I am so excited about this! DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way.

    #eCommerce #Customerexperience #Customercare

    Please join me as I Interview Dianne McCoubrey VP of Sales at Salesfloor. What a way to kick off the new year!

    Profile: Dianne McCoubrey
    https://www.linkedin.com/in/dianne-mc...

    https://www.linkedin.com/company/sale...
    Founded in 2013, Salesfloor has grown to a profitable technology platform with a world-class client base in North America and around the globe. We provide a mobile clienteling and mPOS platform designed for store associates.

    Our solutions empower associates to provide personalized service both in-store and online, improving the customer experience across all channels. With over 45,000 associates from leading retailers in apparel, beauty, jewelry and baby/toys, we are redefining the role of store associates.

    "We are redefining the role of today’s retail associate so that they can drive the online business. That’s how online shopping will grow to the next level and make a retail job more exciting and rewarding than ever."

    Chris Parsons
    https://www.linkedin.com/in/chrisapar...

    https://www.linkedin.com/company/7299...

    Spotify https://open.spotify.com/show/5Gn8f63...

    • 30 min
    Delivering eCommerce EP 28 Tony Jasinski (Part 1) The Last Mile.

    Delivering eCommerce EP 28 Tony Jasinski (Part 1) The Last Mile.

    DELIVERING ECOMMERCE is a weekly podcast & live stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show. 

    #eCommerce #delivery #lastmile

    Please join me as I interview Tony Jasinski as we discuss the Last Mile in delivery and how critical this has become.


    Tony Bio:
    https://www.linkedin.com/in/tonyjasin...
    I am an entrepreneur at heart; I gravitate towards the big challenges and embrace the opportunity to push the limits with well-formulated sales and marketing strategies. I’m always on the search for the next truly innovative service. I have spent my entire career in 3PL.

    The delivery experience itself drives long-term satisfaction that differentiates a retail brand and keeps customers coming back for more. Putting the consumer at the heart of the last mile process is key for customers to satisfy their needs and those of the brands they work with. My focus is to work with the most responsive last mile logistics companies in developing innovation to meet the consumer demand.

    My commitment and dedication to my community and The Thomas P. Jasinski Scholarship Fund is what continues to drive Me.

    I am a student pilot. My life would not be complete without my wife Wanda, who is very tolerant and supportive of all of my entrepreneurial ambitions and changes. She is the one person that keeps me grounded.

    Chris Parsons
    https://www.linkedin.com/in/chrisapar...
    A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.

    Delivering eCommerce
    https://deliveringecommerce.buzzsprou...
    SHOW LESS

    • 23 min
    Delivering eCommerce EP26 Tanbir Grover

    Delivering eCommerce EP26 Tanbir Grover

    DELIVERING ECOMMERCE is a weekly podcast & live-stream hosted by me, Chris Parsons. Along with industry experts around the globe and my 20 years plus in retail, we tell our stories and have some fun along the way. I hope you can join the show.  

    Please join me as I interview Tabir Grover!

    Tanbir Grover, MBA  Chief Marketing and Digital Officer at Pet Valu
    https://www.linkedin.com/in/tanbirgrover/

    Highly qualified professional with a successful track record of leading teams and delivering results in a number of different industries and business units
    - Strong people, strategy and process manager, with exceptional problem solving, decision making and analytical skills
    - Track record of creating and driving a high-performance culture, managing product lines and budgets, growing sales and new business development
    - Passionate about leading people through change, establishing accountable and committed team environments
    - An aptitude and deep understanding of the eCommerce business with respect to strategy, digital marketing and customer experience
    - Experienced merchandiser that has successfully lead teams in the development and implementation of buying and sourcing new products that drive top-line sales and gross margin

    Specialties: Marketing and Digital Strategy, Social Networking, Marketing Analytics, Business Case Analysis, New Idea Generation, Business Development, Multichannel Retail, Branding, eCommerce, Online Retailing, Leadership and Motivation

    Chris Parsons 
    https://www.linkedin.com/in/chrisaparsons/
    A digital marketing expert with notable success in launching Canadian brands online. With 20 years’ experience, Chris was a key member of leadership for Walmart Canada Corporation during the launch of Walmart.ca. Chris' accolades include working in the Pets Category where he significantly increased Big Al’s and Ren's Pets online sales while working cross-functionally with store teams. He worked for newegg.ca as the National Manager and launched 8 Global Markets for the organization. As Director, eCommerce, Chris is responsible for the Home’s strategic direction and online digital strategy.

    https://deliveringecommerce.buzzsprout.com/

    • 40 min

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