Delusional

Sammy Kennedy
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Every founder is called delusional before they're called successful. The world has never been changed by people who thought realistically. Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional. DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to. Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible. This isn't motivation. It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue. If people aren't questioning your vision... You probably aren't thinking big enough. New episodes every Monday. Welcome to DELUSIONAL. Instagram https://www.instagram.com/sammykennedyofficial/ https://www.instagram.com/delusionalwithsammykennedy/ Email hello@sammykennedy.com.au

  1. 5d ago

    Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 2

    Send us Fan Mail What actually keeps a business alive when customers are more cautious, cash flow is tighter, and “average” no longer cuts it? The answer isn’t simply more sales.  Five years ago, getting people to spend was easier. In 2026, customers are researching more, comparing harder and asking whether what you sell is genuinely worth their money. In part two of this series, I’m breaking down what I believe business owners need to focus on now: protecting profit, building cash reserves, fixing unprofitable pricing, improving team productivity, controlling debt, sharpening your positioning and making it ridiculously easy for customers to buy. We get into: → Why knowing your weekly breakeven number changes the way you manage cash flow → The $10,000 cash buffer I struggled to build, and why automating savings finally made it happen → Why more sales can actually create more problems when your pricing isn’t profitable → What 50–60% staff capacity is telling you before you even think about hiring again → The danger of overleveraging, including $150,000 purchases that don’t have a clear path to ROI → Why lowering your prices when customers say “that’s expensive” can make the problem worse → How constant discounts train customers to wait instead of buy → Why “average” marketing, service and customer experience are becoming the danger zone in 2026 This is about building a business that can handle pressure without forcing you into reactive decisions, and becoming the business customers deliberately choose when they’re thinking harder about every dollar they spend. Chapters: 0:00 Why selling is harder in 2026: Part 2  1:45 Why profit has to come first  3:28 Work out your weekly breakeven  6:22 Building cash reserves before you feel ready  8:05 My $10,000 cash buffer  12:13 Reassessing pricing and operating costs  13:50 Fix productivity before hiring more staff  15:16 Turning fixed costs into variable costs  17:38 Debt, overleveraging and $150,000 purchases  20:03 Your brand needs a real point of difference  22:25 How consumer spending has changed since 2021  24:30 Why lowering your prices can backfire  26:12 Discounts can train customers not to buy  28:14 Why average is becoming the danger zone  29:21 Remove friction from the buying process  31:47 Give people something worth talking about If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

  2. Sep 6

    Why It's Harder to Sell in 2026 (And What's Actually Changed) Part 1 of 2

    Send us Fan Mail Business has never been easier to start. So why does it feel so much harder to actually sell? In part one of this two part series, I'm breaking down what's actually changed in the Australian economy over the past five years, and why so many businesses are getting caught out. I also get personal about my own family's history with debt, because I've lived through exactly the kind of over-leveraging I'm warning you about, twice. We get into:  → How the COVID savings boom created a false sense of security for businesses  → What happened to the household savings rate, and why it matters for you  → Australia's debt problem, and what it actually means for small business owners  → The real case study of Stax, and how a $30 million business ended up $23.7 million in debt  → My own family's story, from a $800,000 failed business to $3 million in debt today  → Why Betts closed 20 stores after 134 years in business  → How consumer behaviour has fundamentally shifted, and what that means for your marketing If you've felt like the rules changed and nobody told you, this episode is that explanation. Chapters: 0:00 Cold open 1:07 Why business feels harder than five years ago 3:19 What I'm covering in this episode 4:12 The COVID savings boom explained 6:03 How the household savings rate collapsed 8:00 Australia's $1 trillion debt problem 10:07 What Commonwealth Bank's spending data shows 12:00 Why people are craving real connection again 13:38 How buyer psychology has changed 14:42 ANZ's new property price forecast 15:15 A real decision we made about our own debt 18:38 The Stax case study begins 20:34 No one cares about your struggle 21:25 My dad's $800K mistake 25:41 We could never afford school shoes 27:44 Why I'm telling you all this 28:00 The Betts collapse 33:00 A second family business, same mistake 36:17 What NAB's survey says about buyers now 40:00 What's coming in part two Got a question about your own business right now? Drop it in the comments, I read every single one. Sources: → ABS, Household Saving Ratio: abs.gov.au/statistics/economy/national-accounts/australian-national-accounts-national-income-expenditure-and-product/latest-release → ABC News, Australia's $1 Trillion Debt: abc.net.au/news/2026-08-21/analysis-national-debt-hits-one-trillion-but-its-nothing/107058026 → CommBank, Household Spending Insights: commbank.com.au/articles/newsroom → ANZ Research, Property Price Forecast: smartpropertyinvestment.com.au/investor-strategy/28035-capital-city-house-prices-tipped-to-fall-10-as-downturn-deepens → Stax Liquidator's Report: news.com.au/finance/business/retail/collapsed-aussie-activewear-brand-stax-owing-17m-to-nearly-13000-shoppers-as-documents-reveal-full-scale-of-debt/news-story/46fe4723596cb0948c213974adbac481 → Betts Voluntary Administration: smartcompany.com.au/retail/shoe-retailer-betts-close-20-stores-voluntary-administration → NAB, Consumer Sentiment Survey Q1 2026: nab.com.au/news/economy-markets/nab-consumer-sentiment-survey-q1-2026-cost-pressures-peak-as-consumers-switch If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

  3. Aug 30

    Should You Start a Podcast? Watch This First

    Send us Fan Mail 90% of podcasts fail by the third episode. Before you buy a single piece of equipment, watch this. In this solo episode, I'm breaking down everything I've learned after two plus years of podcasting, what it actually costs, what the real ROI timeline looks like, and the mistakes I made that you don't have to. We get into:  → Why most podcasts don't even make it past episode three  → How to actually structure your show before you record a single word  → The real ROI timeline, and why podcasting is more like investing than marketing  → DIY versus hiring a premium agency, and how to know which one is right for you  → What my $30,000 studio fit out actually taught me  → Why the show is called Delusional, and what that means for founders  → How a podcast quietly turns into high-ticket clients and rooms you couldn't buy your way into If you're even a little bit considering starting a podcast for your business, watch this before you spend a single dollar. Chapters: 0:00 Welcome to Delusional 1:07 Why 90% of podcasts fail by episode three 2:45 How to research and structure your own show 4:12 Who is actually listening, and when 8:38 Why the show is called Delusional 9:40 Building a community, not just an audience 15:15 The ROI timeline nobody tells you about 16:03 DIY vs hiring a premium agency 16:48 Why I didn't believe in myself starting out 21:39 The real cost of a full studio fit out 22:37 How a podcast turns into high-ticket clients 26:17 Industry association: the thing you can't buy 27:44 Final thoughts before you hit record Got a question about starting your own podcast?  Drop it in the comments, I read every single one. If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

  4. Aug 23

    How Influencers Can Help You Become an Industry Leading Brand with Bree Connor

    Send us Fan Mail I came into this episode a bit sceptical about influencers, and I walked out completely rethinking how I see them. This week I'm sitting down with Bree Connor, founder of Now Socials Co, model turned PR and influencer marketing powerhouse, to talk about how brands actually earn their place as industry leaders. Bree sold her car to go on a modelling trip she couldn't really afford, and within 24 hours of getting home she had three clients and the beginning of an agency. We also get into the parts of her story that never make the highlight reel, including what it was like wearing a wig through high school and how that experience quietly shaped the way she shows up now. → Why your social media is your business resume, whether you like it or not → The real reason influencers matter (hint: it's not about who buys from them) → How to pick the right influencer so it doesn't blow up in your face → What it actually costs to run a PR event that gets results → How one event pulled in $21,000 in a single day for one of my own clients → Why personal brand, UGC and influencer marketing all feed into each other → Handling public criticism as your business grows → Building a business and a family without losing yourself in either CHAPTERS 0:00 Cold Open 1:04 Welcome & Meet Bree Connor 4:45 She Sold Her Car for a Trip That Changed Her Life 10:00 The Wig, the Bullying and Building Self-Worth 14:00 Handling Online Negativity as You Grow 18:00 Leaving Her Job to Go All In 26:00 Redefining Success, Marriage and the Family Question 42:00 How Brands Actually Become Industry Leaders 45:00 Choosing Influencers Who Actually Move the Needle 55:00 Planning a PR Event That Actually Converts 1:09:00 Bree's Advice and Where to Find Her If you found value in this episode, drop a comment and let me know what stood out to you most, I read every single one. CONNECT WITH BREE CONNOR → Website: nowsocialsco.com → Instagram: @breeanneconnor → Instagram: Now Socials Co FOLLOW DELUSIONAL → Instagram: @sammykennedyofficial Chapter timestamps are estimated from the raw transcript's minute markers, worth checking against the locked edit before publishing. If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

    How Influencers Can Help You Become an Industry Leading Brand with Bree Connor

  5. Aug 16

    Why Your $1,500 Agency Might Be Costing You More Than $5,000 Would with Nina Youé

    Send us Fan Mail Ever wondered why a $1,500 a month agency can end up costing you more than a $5,000 one? In this episode I sit down with Nina Youé, founder of social media agency Flicker, to pull apart everything nobody tells you about hiring for your marketing. → Why chasing ads before you've nailed your brand is setting your money on fire  → The real difference between a $1,500 retainer and a $5,000+ one (and why the cheapest agency "doesn't have staff")  → How one Instagram follower turned into $1,200 in revenue  → Top, middle and bottom of funnel content, explained simply  → Why Nina rebranded Flicker twice, and what finally made it stick  → The mindset shift from posting for likes to building a personal brand people actually trust Nina started with zero experience in the space and built Flicker from the ground up, and this conversation is proof that the messiest starting point can still lead somewhere incredible, if you're obsessed enough with getting it right. If you found value in this one, take a screenshot, share it to your stories and tag us both with your biggest takeaway. I'd love to know what landed for you. If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

    Why Your $1,500 Agency Might Be Costing You More Than $5,000 Would with Nina Youé

  6. Aug 9

    Your Partner Can Bankrupt You Emotionally, Not Just Financially with Marcia Colosi

    Send us Fan Mail I met a woman who was born on a dirt floor in Peru and couldn't read until she was seven. Now she's a business coach, keynote speaker, author, and the person some of the most successful women I know call when their life looks perfect from the outside and feels completely empty on the inside. Marcia Colosi and I talk about the relationship stuff nobody wants to say out loud. Why busy is not a flex. Why over mothering your husband is a problem. Why the wrong partner can bankrupt you long before your bank account shows it. And why chasing a goal doesn't always feel the way you think it will once you get there. → Why "busy" is actually just time scarcity in disguise → What it really means to date yourself first → Why over mothering your husband is quietly wrecking your marriage → We don't attract what we want, we attract what we are → The subtle signs someone in your life is toxic for you → Why a man is not a financial plan (and neither is a woman) → The "time mates" concept, and why some people are only meant for a season → Why nobody is actually self made This one made me want to call my partner the second we stopped recording. Follow Marcia: @marciacolosi Podcast: The Marcia Colosi Show If this episode gave you something to think about, leave us a rating or a review, it genuinely helps more people find the show. If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

    Your Partner Can Bankrupt You Emotionally, Not Just Financially with Marcia Colosi

  7. Aug 3

    Sacrificing Everything to Build a World-First Limoncello Brand with Solbevi

    Send us Fan Mail He didn't pay himself for two years. He sold a house he didn't want to sell. His girlfriend covered rent, groceries, everything, while he worked night shifts in construction to keep his limoncello brand alive. Today, Solbevi is on Qantas flights, at the F1, and in over a thousand stores across Australia. Stefan Di Benedetto joins me to talk about what it actually took to get there, the years nobody saw, the near-collapse over a batch of 20,000 cans, and the one thing his girlfriend said that changed everything. This is one of the most honest conversations we've had on the show.  → The two years he went without paying himself, and what it actually cost him and his girlfriend Amy  → The moment he got emotional talking about it on camera for the first time  → How a batch of 20,000 cans nearly sank the business before it even launched  → The story behind landing Solbevi on Qantas first class, and later at the Australian F1 Grand Prix  → Why he turned down early interest from a US sports team, and what he did instead  → His honest take on cash flow, retail contracts, and why alcohol might be the hardest industry to build in  → What's next for Solbevi, and the one buyer he's hoping eventually comes knocking  If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

    Sacrificing Everything to Build a World-First Limoncello Brand with Solbevi

  8. Jul 26

    Welcome To Delusional: Why I Ended Beauty Industry Leaders To Build Something Bigger

    Send us Fan Mail I just ended the Beauty Industry Leaders Podcast. Not because I'm stopping. Because I finally stopped procrastinating on the rebrand I've been sitting on for months. In this episode I'm telling you exactly why I made the call, what niching down actually cost me even while it looked like it was working, and who this podcast is built for going forward: founders in the messy middle, past the launch, not yet at the level where every problem is a hundred million dollar problem. → Why the words "Beauty Industry Leaders" were closing doors instead of opening them  → What niching down cost me personally, and why I built resentment towards my own brand  → Why most business podcasts only feature founders who have already made it, and the gap that leaves for everyone else  → Who Delusional is actually for: founders scaling from half a million to their first two, five or ten million  → My own non-traditional path through beauty, hospitality, events, pageants, coaching and now podcasting  → Why obsession and sacrifice are part of the deal if you actually want to build something  → The moment that changed how I think about legacy, impact and what actually matters  → Why building without systems means everything breaks the second you try to scale  → Why isolating yourself is the most common mistake founders make as the pressure increases If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram: → https://www.instagram.com/sammykennedycoach/ → https://www.instagram.com/sammykennedyofficial

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About

Every founder is called delusional before they're called successful. The world has never been changed by people who thought realistically. Every breakthrough, category-defining business and industry leader was once dismissed as too ambitious, too risky or completely delusional. DELUSIONAL is where entrepreneurs, founders, creators and high performers come to challenge conventional thinking and hear the conversations most people never get access to. Hosted by Sammy Kennedy, each episode goes beyond the highlight reel to uncover the decisions, failures, mindset and strategies behind people building extraordinary businesses and lives. From multi-million-dollar founders to industry disruptors, you'll discover what it really takes to create something that everyone else thought was impossible. This isn't motivation. It's the blueprint for thinking bigger, leading differently and building a life most people will never have the courage to pursue. If people aren't questioning your vision... You probably aren't thinking big enough. New episodes every Monday. Welcome to DELUSIONAL. Instagram https://www.instagram.com/sammykennedyofficial/ https://www.instagram.com/delusionalwithsammykennedy/ Email hello@sammykennedy.com.au

Information

  • Creator
    Sammy Kennedy
  • Years Active
    2024 - 2026
  • Episodes
    118
  • Rating
    Explicit
  • Copyright
    © 2026 Delusional
  • Show Website
    Delusional