73 episodes

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.

Demand Gen Visionaries Caspian Studios

    • Business
    • 4.9 • 25 Ratings

CMOs and demand gen leaders dive head-first into their strategies and tactics for building a demand gen machine.

    How Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of Bizzabo

    How Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of Bizzabo

    This episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry.

    On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.

    • 40 min
    The Rise of Data Driven Marketers with Heidi Bullock, CMO of Tealium

    The Rise of Data Driven Marketers with Heidi Bullock, CMO of Tealium

    This episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Heidi was the CMO of Engagio and Global VP of Marketing at Marketo.

    On this episode, Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do’s and don’t for customer event marketing during a pandemic.

    • 42 min
    Everything Starts & Ends with Great People with Nikhil Behl, CMO of FICO

    Everything Starts & Ends with Great People with Nikhil Behl, CMO of FICO

    This episode features an interview with Nikhil Behl, CMO of FICO, a leading analytics software company helping businesses in over 85 countries. Nikhil has over 25 years of technology, software and e-commerce experience. Prior to FICO, he was COO of Mercantila and spent 12 years in a number of executive-level positions at Hewlett-Packard. Nikhil is best known for being a part of the founding team that built H-P-Shopping.com and turned it into one of the top-five I-R 500 retailers in just seven years.

    On this episode, Nikhil uncovers the main ingredient for crafting the perfect customer testimonial, why the people you work with are the main driver for creativity, and his strategic tips for creating curated events that perform.

    • 37 min
    Redefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of Hopin

    Redefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of Hopin

    This episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.

    On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company.

    • 41 min
    Part 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items

    Part 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget Items

    Every week on Demand Gen Visionaries we sit down with marketing leaders from some of the world’s largest and fastest-growing companies to uncover the demand gen strategies that have been fundamental to their skyrocketing success.
    In each episode, we ask our marketing-leader guests which three areas of investment are most important to their demand gen initiatives. Tune into this special mini-series to hear the budget items our CMO guests can’t live without!

    • 27 min
    The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase

    The Evolution of ABM with Jon Miller, CMO & CPO of Demandbase

    This episode features an interview with Jon Miller. Jon is the Chief Marketing and Product Officer at Demandbase and a legend in the ABM space. He co-founded Marketo, which was acquired by Adobe in 2018, and Engagio, which was acquired by Demandbase in 2020.

    On this episode, Jon unpacks the next evolution of account based marketing, the key reasons why sales and marketing aren’t always aligned, and the importance of establishing customer-centric marketing and demand gen teams.

    • 38 min

Customer Reviews

4.9 out of 5
25 Ratings

25 Ratings

Leah C L ,

Enjoying this series

Best marketing pod out there and I'm not even a huge podcast lover. 10/10 would recommend (TikTok voice)

kawika_g ,

Inspiring

Great podcast that gives me new ideas and inspiration on how to be a better marketer and help grow my career

JLib21 ,

Best in class

Best marketing pod if you’re interested in learning from the top B2B tech minds out there!

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