30 episodes

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

Demystifying Data Chris Clegg

    • Marketing

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

    Part 2 of 2 - Interview with Steve Randazzo

    Part 2 of 2 - Interview with Steve Randazzo

    In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’




    LinksSteve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival

    • 22 min
    Part 1 of 2 - Interview with Steve Randazzo

    Part 1 of 2 - Interview with Steve Randazzo

    In this Part 1 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about how experiential keeps us young, what it was like being in an agency during the financial crisis of 2007/2008, and how social media isn’t all that social.  




    Links of InterestSteve RandazzoSteve’s TwitterPro Motion Pro Motion’s Twitter Pro Motion’s Instagram

    • 19 min
    CES 2020 with David Paull - Part 2 of 2

    CES 2020 with David Paull - Part 2 of 2

    This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 2 of a 2-part series of Chris’s discussion with David Paull.   

    In this episode of Demystifying Data Chris talks with David on what they saw and thought when walking around the floor of CES.Delta –Technology trends intended to improve travel.Television –The evolution of TV and Audio technology will be the recreation of what the director and artist intended.Automotive - Flexible screens and heads-up display in cars.Why a market researcher should attend CES. 


    Links of InterestCES 2020Engagious The Engagious PodcastAudible InsightsDelta at CES 2020Sony 360 Reality AudioVehicle Screens

    • 13 min
    CES 2020 with David Paull - Part 1 of 2

    CES 2020 with David Paull - Part 1 of 2

    This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas and is Part 1 of a 2-part series of Chris’s discussion with David Paull.  

    In this episode of Demystifying Data Chris talks with David about the interesting take-aways from the conference.

    1. Last 10 years and the next 10 years of electronics and how that impacts marketing

    2. 5 G, the Impossible Burger and flying cars

    3. How a toothbrush is going to change the world

    Links of InterestCES 2020 Engagious The Engagious Podcast Audible Insights Oral B IO Impossible Burger

    • 17 min
    The Future of Consumer Tech

    The Future of Consumer Tech

    This episode was recorded live from the Consumer Electronics Show (CES) in Las Vegas. Prior to each CES (for the last 10 years) the conference producers put on a research conference.  

    This episode of Demystifying Data is a review of the keynotes from that research conference where industry leaders summarized 20 years of consumer tech: Where has it been the past decade and where will these be going the next decade.

    Links of InterestCES 2020Oral-B IO

    • 15 min
    Validating What You Think You Know With Data

    Validating What You Think You Know With Data

    Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.” 

    So how do we collect this data?Secondary Sources: we discuss where to find it and the cost benefits of it’s use.Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.


    Links of Interesthttp://portma.com/improve-program-impacthttp://portma.com/secondary-research-and-experiential-marketing-analytics

    • 18 min

Top Podcasts In Marketing

Listeners Also Subscribed To