35 episodes

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

Demystifying Data Chris Clegg

    • Marketing
    • 5.0, 2 Ratings

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable.

    Working Remote - PortMA's Tools and Approach

    Working Remote - PortMA's Tools and Approach

    In this podcast, Chris talks about working remotely and organizing a team of knowledge workers where the product of your labor is your ideas. The podcast goes over a few recommended tools and recommends key considerations when trying to replicate what would be normal and natural in an office environment.

    At the close of this podcast Chris acknowledges the unprecedented interruption current public health concerns have had on the Experiential Marketing and Events industry.  

    The Demystifying Data Podcast will be on hold for the next four to six weeks while we, along with our Clients, regroup, re-organize, and prepare to come out of the current situation stronger than ever.

    Links of InterestSlack – https://slack.com/Sneek – http://sneek.io/Google Business Suite - https://gsuite.google.com/

    • 7 min
    Use Case Study - Fixing Common Field Staff Performance Issues

    Use Case Study - Fixing Common Field Staff Performance Issues

    In this “Use Case Study” Chris covers analysis and interpretation techniques around analyzing data from field staff, interpreting that data so it is actionable, and using the data for benchmarks and reporting. All of this as a method toward the goal of identifying what is working well (you can do more of that) and what isn’t (so you can do less).

    This episode focuses on common field staff recapping metrics such as attendance, hours of activation, and number of consumers sampled. Data interpretation techniques are discussed and direction given to agency managers on using data to identify best practices and challenges.

    Links of InterestPortMA’s Library of Industry Benchmarks Reports The Benchmarks PortMA Focuses on Improving your Agency’s In-house data practices

    • 13 min
    Part 2 - Interview with Isaac Simpson

    Part 2 - Interview with Isaac Simpson

    In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”

    In this this second part Chris and Isaac dive deep into measurement. Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.  

    Links of InterestIsaac Simpson NVE The Future Party

    • 16 min
    Part 1 of 2 - Interview with Isaac Simpson

    Part 1 of 2 - Interview with Isaac Simpson

    In this Part 1 of 2-part series, Chris talks with Isaac Simpson from NVE Experience Agency, who is also a writer for a daily culture trend newsletter called The Future Party. 

    In this interview, it is all about Influencer Marketing, the maturing of the market, and how agencies were built to support the Influencer marketing world. Isaac has some great thoughts about the agency model best way to deliver this type of service is still in development. 

    They also talk about the tools on how to find the right Influencers, what advertising is doing in this market, with a few case studies.

    Links of InterestIsaac SimpsonNVEThe Future PartyInstagram: insta_repeat

    • 20 min
    Case Study: Measuring On-Premise Experiential

    Case Study: Measuring On-Premise Experiential

    In this episode, Chris shares several case studies of how brands approached the measurement of on-premise sampling (adult beverage industry). He offers insight into how experiential engages the consumer, the role of the trade/ bartenders, and what role analysts and marketers should take in helping to support the work being done. 

    A couple of examples discussed include: On-Premise interviews with consumers at bar/ sampling eventsIn-depth Interviews with the trade/ bartenders The use of “Bounce Back Cards” to gather survey responses from consumers and bartendersMenus placement for spirit brands, how to analyze it, and what insights are gained


    Links of InterestPortMA’s new website -Adult Beverage Sampling Benchmarks Publications

    • 16 min
    Part 2 of 2 - Interview with Steve Randazzo

    Part 2 of 2 - Interview with Steve Randazzo

    In this Part 2 of a 2-part series, Chris talks with Steve Randazzo, founder & president of Pro Motion, about his recent publication, ‘Brand Experience: Building Connections in a Digitally Cluttered World’. Chris and Steve discuss working with Duct Tape brand, how consumers opt-in at an experiential event, and Steve’s take on the philosophy of ‘Right Message/ Right Time/ Right Person.’




    LinksSteve Randazzo Pro Motion Pro Motion’s Instagram Duct Tape Avon Duct Tape Festival

    • 22 min

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