Dental Practice by Design | Amplify360

Amplify360

Dental Practice By Design explores what it actually takes to build and grow a modern dental practice you’re proud to own. Hosted by Dr. Frank Clayton, the show welcomes guests from across dentistry to talk practice ownership, patient mix, leadership and more, all through the lens of lasting profitability. Presented by Amplify360.

Episodes

  1. FEB 13

    How a Strategic Hygiene Department Protects Your Private Practice

    Private practice doesn’t lose to corporate dentistry because of marketing budgets—it loses when patients stop feeling known. In this episode, Dr. Frank Clayton and hygienist Lindsay Murphy break down how the hygiene chair becomes your practice’s real “moat”: the place where trust is built, treatment is understood, and loyalty is earned visit after visit. What you’ll learn from listening: Why hygiene is your strongest defense against corporate dentistry (and your biggest growth engine)How to turn “routine cleanings” into relationship-driven visits that boost retention and referralsThe patient-experience standard that keeps people calm, cared for, and consistently reappointedHow to handle “difficult” patients by getting to the real issue behind the behavior—and making the appointment easier for everyoneThe “planned spontaneity” doctor exam: how hygienist + doctor alignment makes treatment feel natural, not salesyA simple, repeatable handoff system (clinical → doctor → front desk) that increases case acceptance through consistencyHow internal team communication (quick messaging, not headsets) keeps everyone coordinated without disrupting the patientWhat seasoned hygienists do differently: connecting life factors (stress, sleep, bruxism) to clinical findings and preventionHow to improve hygiene profitability ethically by using the right codes, time, and diagnostic opportunities—without “pushing”Leadership lessons that keep teams loyal for years: trust, communication, and meaningful appreciation over generic bonus models

    43 min

About

Dental Practice By Design explores what it actually takes to build and grow a modern dental practice you’re proud to own. Hosted by Dr. Frank Clayton, the show welcomes guests from across dentistry to talk practice ownership, patient mix, leadership and more, all through the lens of lasting profitability. Presented by Amplify360.