Design Thinking Growth Hacking

Laurence Pratt
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Exploring the Frameworks and Exercises for Design Thinking and Growth Hacking. Helping businesses to listen to their customers and collaborate within in teams to increase conversions, improve customer satisfaction and drive business growth.

Episodes

  1. 03/13/2024

    The Art of Problem-Solving: Exploring Design Thinking Stages

    Unpacking Design Thinking: From Chaos to Clarity This script explores the concept of design thinking, a methodology that transforms complex issues into user-centred solutions by fostering a creative and collaborative team environment. It begins by defining design thinking as a way to bring order and clarity to problem-solving processes by focusing on the user's perspective. The discussion moves through the five stages of design thinking - empathise, define, ideate, prototype, test - outlining each step's purpose and approach. Additionally, it addresses the non-linear nature of the design thinking process, where stages may be revisited or conducted simultaneously for deeper insights and more effective solutions. The episode touches on variations of the process used by organisations like IDEO and the Stanford d.school, and also mentions modern evolutions such as Google Ventures' Design Sprint and strategizer's methodologies. Throughout, the primary focus remains on understanding user needs, encouraging team collaboration, and iterating on ideas to discover viable, innovative solutions. 00:00 Introduction to Design Thinking 00:56 What is Design Thinking? 03:30 Principles of Design Thinking 05:12 Exploring the Five Stages of Design Thinking 06:07 Empathize: The First Step Towards Innovation 08:30 Define: Crafting the Problem Statement 11:39 Ideate: Generating Creative Solutions 14:48 Prototype: Bringing Ideas to Life 15:33 Test: Validating Solutions with Users 16:46 The Non-Linear Nature of Design Thinking 18:14 Evolutions and Variations in Design Thinking 25:16 Conclusion and Contact Information

    26 min
  • 1 Episode

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Exploring the Frameworks and Exercises for Design Thinking and Growth Hacking. Helping businesses to listen to their customers and collaborate within in teams to increase conversions, improve customer satisfaction and drive business growth.

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